Robyn Abzug

Robyn Abzug Email and Phone Number

Account Director, Global Publicity at Organic @ organic.
Robyn Abzug's Location
Los Angeles, California, United States, United States
Robyn Abzug's Contact Details

Robyn Abzug personal email

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About Robyn Abzug

I have always possessed an unusual laser-focus on my future and my goals. From consuming every piece of entertainment-related content as “research” when I was a kid to planning out my entire college class schedule down to the credit, I have always known where I wanted to be and what it would take to get there. As a result of that uncanny focus and over 13 years of experience, I have a unique blend of expertise in global publicity, communications and marketing strategies, as well as a singular passion for (and deep knowledge of) entertainment and pop culture. I am also a smart, unflappable manager who is self-motivated while also able to work cross-functionally as part of a collaborative team. Through strategic decision-making and a positive, flexible attitude, I have been instrumental in ensuring past employers achieve short- and long-term goals. My areas of expertise include: global publicity and communications, global marketing strategies, talent relations, media relations, event planning, corporate communications, social media marketing, awards strategy, writing/editing/copywriting A few key career highlights include: • The development and implementation of strategic publicity and marketing campaigns for global brands, including full media campaigns for FX’s award-winning shows and brand.• The strategic management of international season launches of one of TV’s highest-rated series that included working with A-list talent across global communication and marketing initiatives, including promotional events, activations, consumer-facing events, ad sales and sponsorships.• Project-managing large-scale events such as press junkets and TCA press tours. In particular, oversaw international presence at FX’s largest-ever TCA in January 2020, which included editorial photography, capturing social media content, red carpet press access, 1-1 interviews and on-camera interviews.

Robyn Abzug's Current Company Details
organic.

Organic.

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Account Director, Global Publicity at Organic
Robyn Abzug Work Experience Details
  • Organic.
    Account Director, Global Publicity
    Organic. Mar 2024 - Present
    Los Angeles, California, United States
    Clients have included: Apple TV+ series and films, Lionsgate, Universal Pictures International, A24
  • Organic.
    Senior Account Manager, Global Publicity
    Organic. Aug 2022 - Mar 2024
    Los Angeles, California, United States
  • Lionsgate
    Manager, Worldwide Television Marketing
    Lionsgate Oct 2021 - Jul 2022
    Los Angeles, California, United States
  • Fx Networks
    Manager, International Marketing & Communications
    Fx Networks Jan 2018 - Feb 2021
    Greater Los Angeles Area
    Managed international series publicity efforts for FX, including press requests, talent and media relations and show events (e.g., press junkets, red carpet premieres, Comic Cons, TCA press tours, set visits). Facilitated media requests for series talent and creators. Created international marketing strategy toolkits and ensured strategic and creative integrity of campaign remain intact globally. Oversaw international press screening strategy, including redesigning and streamlining process for all stakeholders. Directed social media strategy and execution and manage creative social campaigns internationally.• Managed 100+ talent interviews in first 6 months of 2020, compared to 150 over 12 months in 2019. • Overhauled department talent interview process, thereby improving relationships with all stakeholders and allowing greater access for clients and beyond.• Increased event size and scope and improved stakeholder communication by collecting and unifying all aspects of key press events for international clients.• Streamlined development and creation of marketing strategy guides, resulting in decks becoming more consistent in content and design and expanding the program.• Revamped entire press screening portal system, resulting in press having access to more titles and episodes and providing timely support to clients for their press.
  • Cbs Studios International
    Coordinator, Communications
    Cbs Studios International Apr 2015 - Jan 2018
    Greater Los Angeles Area
    Supported all international communications, corporate communications, publicity, media and talent relations efforts for CBSSI series. Managed all logistics for annual events, including HFPA events, LA Screenings, international press junkets and set visits. Monitored competitive landscape, including tracking and compiling daily press clippings. Facilitated series publicity and managed all talent and logistical requirements for international press activity. Developed and executed social media strategies and content. Managed selection, training and supervision of interns.
  • Cbs Studios International
    Executive Assistant To The Vp, Communications
    Cbs Studios International Jan 2012 - Apr 2015
    Greater Los Angeles Area
  • Cbs Studios International
    Publicity Intern
    Cbs Studios International Aug 2010 - Jan 2012
    Greater Los Angeles Area
  • Usc Annenberg Norman Lear Center
    Research Assistant
    Usc Annenberg Norman Lear Center Aug 2010 - May 2011
    Greater Los Angeles Area
    Conducted independent research on use of psychographics in measuring television audiences for dissertation. Interviewed high-level television research executives, private research company owners, advertising buyers and sellers -- ABC, Warner Bros., Turner, NBC, Rentrak, TRA Global, CBS, The CW, Fox, etc.Wrote white paper/graduate school dissertation: The Future of Television Audience Research: Changes and Challenges, detailing how alternative demographic research methods are being used in television. Published in January 2012: http://www.learcenter.org/pdf/futureoftvaudience.pdf
  • Bea'S Of Bloomsbury
    Office Assistant
    Bea'S Of Bloomsbury Jan 2010 - Jul 2010
    London, United Kingdom
    Marketing duties, including: crafting & executing marketing plans to increase corporate catering clients; maintaining social media sites, such as Facebook, Twitter, Yelp, etc.; reorganizing & updating website. Administrative duties, including: answering phones, scheduling/planning/booking events; taking orders; liaising with client Selfridges on pricing/packaging; accounting/budget/invoice work; maintaining supplier lists/databases/inventory; making deliveries; working Taste of London booth. Hired & managed invoice project assistant.
  • Edelman
    Corporate Communications Intern
    Edelman Aug 2008 - Feb 2009
    Washington D.C. Metro Area
    Monitored global media for Air Transport Association (ATA); composed daily media monitoring report with written coverage advisories for high-level ATA and Edelman executives. Aided in media research and subsequent national and regional media lists for clients including Alston & Bird LLP and Wal-Mart. Penned and edited press releases for clients including National Rural Utilities Cooperative Finance Corporation. Participated in online audits for clients including Chevron, requiring extensive media monitoring and analyses of findings. Compiled information on unique and relevant speaking engagements for senior executives for clients including Waste Management and Environmental Defense Fund. Researched and pitched targeted national and regional media outlets for announcements for clients including United Way of America, American Association of Port Authorities and Business Roundtable.
  • Allied Advertising
    Sony Pictures Intern And Fox Searchlight Intern
    Allied Advertising May 2007 - May 2008
    Washington D.C. Metro Area
    Promoted top Sony films, such as The Other Boleyn Girl, Made of Honor, Walk Hard, and Fox Searchlight films, such as Sunshine and Joshua. Liaised with local college/intern groups advertising upcoming films; negotiating for and acquiring advertisement. Organized conference calls with movie talent and local college press in conjunction with upcoming films. Crafted imaginative grassroots marketing aimed at local college students: planning bar parties, distributing film passes and promotional items; contacting college/intern groups to advertise films. Acted as research assistant to major employees; finding relevant businesses for film-related events. Complied information for top employees on local venues for promotional events. Coordinated with local universities to incorporate relevant films into their summer events.
  • Usa Today
    Entertainment Intern
    Usa Today May 2007 - Aug 2007
    Mclean, Va
    Researched and drafted short biographies for weekly online “CelebWatch” interview segments. Created life timelines for relevant personalities through extensive research – Farrah Fawcett; Hugh Hefner; Luciano Pavarotti. Published and contributed to multiple articles, which required conducting interviews with high-profile subjects, compiling relevant quotes, demonstrating excellent writing skills, meeting strict deadlines.

Robyn Abzug Skills

Social Media Press Releases Media Relations Public Relations Editing Facebook Blogging Publicity Event Planning New Media Social Media Marketing Corporate Communications Journalism Final Cut Pro Copy Editing Ap Style Social Networking Digital Media Twitter Talent Relations Broadcast Film

Robyn Abzug Education Details

Frequently Asked Questions about Robyn Abzug

What company does Robyn Abzug work for?

Robyn Abzug works for Organic.

What is Robyn Abzug's role at the current company?

Robyn Abzug's current role is Account Director, Global Publicity at Organic.

What is Robyn Abzug's email address?

Robyn Abzug's email address is ra****@****ate.com

What is Robyn Abzug's direct phone number?

Robyn Abzug's direct phone number is (212) 975*****

What schools did Robyn Abzug attend?

Robyn Abzug attended University Of Southern California, The London School Of Economics And Political Science (Lse), American University, Middlesex University.

What are some of Robyn Abzug's interests?

Robyn Abzug has interest in Public Relations, Fashion, Social Media, Traveling, Television, See Less, Baseball, Dance, Reading, Photography.

What skills is Robyn Abzug known for?

Robyn Abzug has skills like Social Media, Press Releases, Media Relations, Public Relations, Editing, Facebook, Blogging, Publicity, Event Planning, New Media, Social Media Marketing, Corporate Communications.

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