Notable Achievements:- Responsible for $1MM+ ARR- Led the agency to grow by 57% in 2020; and 62% growth in 2021- Personally achieved 37% win rate on all sales opportunitiesI provide the strategic leadership and guidance to the marketing and business development teams at LISI, as well as for our outsourced legal marketing services clients. I am responsible for all aspects of business development, marketing communications and events efforts. I lead a team that is responsible for creating and implementing innovative business development and marketing strategies that enhance and gain exposure for LISI and our clients—leading to increased awareness, relevance and respect with target markets—and drive revenue growth. In my first year at the agency, I grew revenue by 57% by implementing several new service lines, reimagining our pricing model, and restructuring the team to provide full lifecycle client relationship management. I am on a mission to grow the company by 5x.I align resources to implement the agency's Strategic Plan with an innate bias for action

In addition to my CMBDO role, I provide the leadership, management, and vision to ensure organizational excellence for the LISI team. I lead operations, finance, and human resources functions, and I am responsible for the measurement and effectiveness of all internal and external processes. I develop, implement, and track against annual operating budget, managing the process for financial forecasting and budgets and all financial reporting. I have cultivated and lead a high-performing management team that is hands down the best in the industry.I also provide overall leadership and guidance to the Human Resources function by overseeing talent acquisition, career development, succession planning, retention, training, leadership development, and compensation and benefits.

I help executive women tell their story and position themselves for career progression and success. Throughout my career I have worked with exceptional women at various levels of an organization, and time and time again I have been shocked to hear of their imposter syndrome, or negative self-talk holding them back. It has long been a dream of mine to help these extraordinary women find their career passion and develop a plan to achieve greatness.I work with women to ensure their resume and digital presence accurately reflects their skills and personal brand. I draw out key differentiators and measurements of success, and craft attention-grabbing profiles. I also provide interview coaching and prep.The #FollowFriday International Women's Day conference focuses on current, former, and aspiring professional women. This one-day retreat offers inspiration, discussion, and skills training all in one. Attendees benefit from a unique opportunity to meet and network with women from multiple industries, career paths, and experience levels. The goal is to empower women to be better leaders, mentors, colleagues, and friends.

As part of a hands-on, collaborative leadership team, manage projects and personnel, set team priorities, and execute multiple high-priority, high-profile, firm-wide projects and initiatives. Define integrated marketing technology and operations strategies to support Firm objectives. Collaborate with other legal and functional departments to guide a unified approach to customer service to meet internal and external customer demands. Mobilize internal and external resources to conduct due diligence and additional research on prospects/existing clients to drive outcomes. Nurtures key internal alliances and develops strategic partnerships—is seen as a connector in the community.Manage a highly effective marketing team including technology managers and support professionals, as well as operations and events teams. Coaches and develops junior and mid-level staff to ensure they project the firm’s unique “voice". Acts as strategic leader to ensure firm-wide growth through marketing and business development.Oversee key marketing projects, including:- Firm-wide marketing budget, comprised of all legal department, office, and marketing department budgets and expenses- Development and deployment of proprietary marketing expense life cycle tracking tool for budget creation, expense requisition, budget vs. actual reporting, and ROI analysis and reporting. - Evaluation and overhaul of firm-wide CRM and related data- External website redesign, as well as current site maintenance and enhancements- Event team execution of 250+ external/client events annually- Survey and ranking submissions, including Chambers USA, Legal 500, Business Journal lists, etc.

Develop and oversee marketing department's core systems and infrastructure for national firm with 14 offices coast to coast. Responsible for strategic design, development and implementation of firm-wide marketing activity expense and ROI tracking system, which allows budget stakeholders across departments and offices to collaborate on budget and spend requests, and analyze key metrics to understand value of initiatives and activities. In collaboration with Marketing Technology team, responsible for implementing firm-wide experience management solution to surface key experience data across departments and practice groups for use in pitches and proposals, for directory and survey submissions, and as part of digital strategy. Support business development initiatives including, but not limited to, competitive intelligence, pitches and proposals, RFPs, and all directory and survey submissions. Supervise infrastructure staff of 12 including National Events Manager, Events Coordinator, Marketing Technology Manager, Marketing and Technology Coordinators and Assistants.

Develop and oversee marketing department's core systems and infrastructure for national firm with 14 offices coast to coast. Establish project plans and manage development of major firm initiatives. Collaborate with the Director of Marketing and Business Development on areas for improving and advancing functional capabilities of marketing department. Manage development and implementation of department budget, including development and roll-out of firm-wide marketing expense budgeting tool. Supervise infrastructure staff of seven including National Events Manager, Events Coordinator, Marketing Coordinators and Assistants. Support business development initiatives including, but not limited to, competitive intelligence, pitches and proposals, RFPs, and all directory and survey submissions. Additionally, act as a liaison for the Marketing Department, interacting with staff and attorneys across departments and offices.

Developed and executed strategic event design for over 100 client-focused events annually in support of marketing efforts for an international law firm with 900+ attorneys. Created firm-wide events matrix dashboard to track spending and analyze ROI. Collaborated with global firm administration to create strategic marketing event plans for multiple practice areas, assisting with construction of multi-million dollar global events budget and providing budget guidance to administrative departments as needed. Designed and oversaw post-event follow-up program; identifying opportunities to enhance customer satisfaction and attendee experience. Designed and produced intelligence reports for heads of infrastructure on event and marketing results and the identification of new business development opportunities. Reviewed and negotiated vendor contracts, working closely with procurement staff to minimize risk and maximize cost savings. Worked with event planners in firm’s international offices to standardize global events approach and ensure flawless event execution.

Identified initiatives to improve existing client relationships and determined potential long-term opportunities. Utilized Client Relationship Management (CRM) system to create targeted client communications. Researched industries, clients, and prospects to gather intelligence on business needs and goals to uncover new business opportunities. Annually executed 100+ client-facing events, working with $1 million + budget. Negotiated with vendors, associations and trade organizations to obtain most favorable terms and to maximize value of partnerships. Executed conference sponsorships for major industry organizations’ annual meetings, including all tradeshow logistics.