Robyn Berni Email & Phone Number

North Canton, Ohio, United States

North Canton, Ohio, United States

Leads essential workstreams critical to the development of Timken’s customer experience strategy and digital infrastructure. • Immediately created value for a role that was touted as a “blank slate” and designed to strategize, develop, implement, and improve all digital aspects of Timken’s marketing plan.• Led voice of customer workstream with strategic marketing consulting firm during year-long project to establish Timken’s customer experience strategy. • Responsible for customer selection / interview achievement with 75 key contacts at 38 companies globally. • Voice of customer findings informed strategy development and were used to construct journey maps and customer profiles. • Contributed to the development of the strategy, vision, priorities and 5-year roadmap as a critical workstream leader. • Managed cross-functional team to develop a reliable, repeatable, and automated long-term process to generate more than 200 pricing, packaging, engineering, supply chain, marketing and compliance-related attributes for Timken products to provide to distributors. • Automates a long history of manual processes, improves data quality, and generates real time updated content.• Syndicates product attribute data via desired distributor templates quickly and efficiently via product information management software (PIM) and will simultaneously enhance Timken’s presence on distributor ecommerce sites while maintaining the relationship with key distributors.• Worked with the product information management (PIM) systems integration provider as a subject matter expert for data delivery to distributors to define and document business requirements, source systems and more.

North Canton, Ohio, United States

Combined big picture thinking, rigorous execution and ability to build productive relationships quickly to accomplish “new to Timken” marketing processes. Responsible for process design, program development, delivery of actionable market studies and new product launch marketing to achieve growth. • Designed lead generation process and framework through review of best practices, gap identification and campaign management. Managed pre-qualified lead deployment with field sales to establish closed loop feedback. • Contributed to sales growth and established infrastructure to train over 2,500 distributor employees through development, launch and management of loyalty program on challenged product line. • Utilized laddering techniques to identify customer value proposition and translated technical content into clear, straight-forward statements in 100+ sales materials. Trained 70+ sales and service engineers on how to use materials. Refined content through concept board testing and customer meetings in the U.S. and Brazil. • Identified over $1 billion dollars in penetration opportunity across 3 markets through bearing identification, analysis of historical requests for quotation, market research, sales/product team input and comparison to current capabilities. • Led project teams to construct and execute voice of the customer initiatives. Outlined needs, defined plan, built consensus and delivered tactics to support strategies.

North Canton, Ohio, United States

Developed and maintained marketing strategies to meet growth initiatives. Evaluated customer research, market conditions, and competitor data to implement marketing plan changes. Managed all marketing, advertising, promotions and activities. • Contributed to sales growth through promotional programs. Led implementation across internal and external teams. • Defined and managed brand presence, customer events, trilingual literature development, public relations and advertising plan, and booth layout for over 100 trade shows and key customer meetings. • Launched online technical training program which certified over 3,000 commercial vehicle repair technicians, students and customers. Directed content creation. Managed IT development and implementation of reporting system.

Canton, Ohio, United States

Enabled growth strategy development through analysis, research and cross-functional collaboration with the goal to double automotive aftermarket business in 5 years. Recommended strategy was implemented.• Sized the market and identified target growth geographies. Estimated share and opportunity. • Identified growth strategy through channel comparison, competitive analysis, trends, drivers and key players. • Evaluated potential new products using a pairwise analysis, internal feedback and Porter’s five forces.

Cleveland, Ohio, United States

Provided marketing strategy direction and analysis to specific accounts and Practice Leaders in the Strategic Growth Market, Transaction Advisory Services, and Assurance Practices. • Co-created the Strategic Growth Market (SGM) “go to market” strategy, co-developed and built business and marketing plans for the SGM Practice that increased awareness of services, market share, and firm revenue.• Proactively managed Business Development activities for 9 Fortune 500 accounts. Achieved results by creating, guiding, and measuring client-focused teams. Resulted in identification of opportunities and client meetings. • Consistently received recognition awards for contribution to the firm (11 in 3.5 years).• Created the SGM role, mobilized the sub-area, created awareness and processes that allowed the SGM Practice to move from last place to being recognized as the top sub-area in many different arenas (account planning, account management, connectivity with private equity fund partners, market analysis, and service penetration).

Mason, Ohio, United States

Managed sales within a defined territory of dealerships. Sold products and consulted with dealers to improve customer satisfaction, refine advertising, improve marketing mix, manage inventory, grow market share, and increase profitability.• Challenged to maintain/increase performance, profitability, and sales volume for 15 Ford and Lincoln Mercury dealerships. • Sold vehicles and other products to dealerships, such as leasing/sales/lead management training, rental car programs, mailers and computer applications to 26 Ford and Lincoln Mercury dealerships throughout Tennessee, Cincinnati and Indianapolis.

Mason, Ohio, United States

Developed and communicated marketing/advertising campaigns, internal and external sales contests and local media messaging to improve sales and market share. Oversaw local and regional sponsorships and special events. • Successfully planned and executed large-scale recognition trips up to $250,000 and business meetings for Ford Dealers, spouses and corporate employees to strengthen relationships with major dealers.

Master Of Business Administration - Mba, Marketing And Strategy

Activities and Societies: Teaching Assistant for Statistics, Marketing, Services Marketing and Global Business courses. Vice President.

Bachelor Of Science - Bs, Marketing And International Business

Activities and Societies: Honorary Member Executive - Golden Key International Honor Society, Tutor and Teaching Assistant - The Computer.