Robyn Bjerke Email & Phone Number

Minneapolis, Minnesota, United States

• Lead all of digital within creative team from start to finish. Execute static & rich media within mobile programs, social ads and more for all clients
• Art Direct, train and mentor designers/production artists. Suggest improvements to increase the quality and ensure that standards are met
• Design on a variety of media formats - in-store printed signage, corrugated printed merchandising and digital marketing programs for Insignia’s CPG clients which include nationally known brands in the industry
• Work closely with sales team to understand the needs of clients, develop mock up designs, produce final press files and do press checks of all tactics
• Manage the workflow of projects on the team and allocate balanced workload
• Collaborate closely with Chief Growth Officer to develop corporate marketing materials, collateral, assets and sales materials, print ads and digital marketing executions

Greater Minneapolis-St. Paul Area

• Lead all of digital within creative team from start to finish. Execute static & rich media within mobile programs, social ads and more for all clients
• Art Direct, train and mentor designers/production artists. Suggest improvements to increase the quality and ensure that standards are met
• Design on a variety of media formats - in-store printed signage, corrugated printed merchandising and digital marketing programs for Insignia’s CPG clients which include nationally known brands in the industry
• Work closely with sales team to understand the needs of clients, develop mock up designs, produce final press files and do press checks of all tactics
• Manage the workflow of projects on the team and allocate balanced workload
• Collaborate closely with Marketing Director and VP of Marketing to envision and develop corporate marketing materials, collateral, assets and sales materials for trade shows, print ads and digital marketing executions

Bloomington, MN

• Key member in developing brand of the new company’s core values; color palettes, brand standard guidelines and overall look of collateral and in-store signage across multiple channels
• Manage, train and mentor team of graphic designers
• In charge of in-store signage for big box retailer; concept and design to print
• Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product photography and image selection
• Concept and design product development brand names, logos, and signage
• Maintaining graphic consistency across all deliverables including print, social, OOH, ISM

St. Paul, MN

• Conceive, design and produce creative initiatives including: printed and digital circulars, direct-mailers, signs, brochures and marketing collateral
• Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product consulting/photography and image selection
• Lead designer in private label package design; this initiative included competitive research, naming exploration, logo conception, substrate review, package and tag design, focus group testing and production
• Video production; create art cards, partner with creative director and post-house on final editing
• Key member in the development and implementation of an automated, data-driven photography/asset management tool. Customizing to Gander Mtn. preferences, including asset naming convention, real-time online proofing.
• Collaborating with merchants on all phases of creative life cycle for promotional materials

• Conceive, design and produce creative initiatives; including magazine publications such as Today’s Creative Home Arts & PGA Tour Partners, editorial feature stories for the History Channel & North American Hunter.
• Simultaneously juggled multiple publications and supported cross-functioning staff to set goals and accomplish them within a set time frame
• Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product consulting/photography and image selection
• Lead designer on publication re-brand for the PGA Tour Magazine. Elevating the look and feel of the magazine and inspiring our subscribers
• Converted/reformatted vendor supplied art, prepared files for press and approved printer proofs for color and errors

• Responsible for all collateral materials in marketing department including catalog design and layout, sell sheets, packaging, balloon design
• In-house digital photography and studio photo shoots
• Trade show execution

• Graphic design and customer service for print materials including logos, letterhead, brochures, and newsletters at satellite location
• Full service bindery and complex copy work