Robyn Clappen Email & Phone Number

Johannesburg, Gp, Za

*Management, development, update and optimisation of digital content across various channels. *Management of digital campaigns and leads with agencies and sales channels. *Implement and ensure the usage of innovative marketing and operations tools.* Responsible for taking campaigns through its entire life cycle, this includes design, development, implementation, and data analysis. * Manage and deliver multiple work streams for various types of digital projects (e.g. web-site development, banner advertising, email marketing campaigns, etc.) to agreed scope, timings, budget, and quality* Work with internal teams to help define project scope, resource requirements for projects.

Pretoria Area, South Africa

MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. The core businesses of MMI are long and short-term insurance, asset management, savings, investment, health care administration and employee benefits. These product and service solutions are provided to all market segments through operating brands Metropolitan and Momentum.* Drive a digital marketing strategy that supports business objectives * Manage and develop digital marketing plans in collaboration with group marketing * Manage the implementation of marketing initiatives in accordance with applicable legislation (COI, TCF, RDR) and find new and innovative ways in which to gain competitive edge in the digital market*Manage and co-ordinate single content calendar to align content across all digital channels *Digital content audits and creation across digital channels in alignment with marketing activities *Policies and guidelines for usage of social and other digital media linked to the brand*Project manage campaigns with creative team, agency and stakeholders across the business *Enable Community Managers with systems and processes to optimise workflow and client experience

Pretoria Area, South Africa

Responsible for taking campaigns through its entire life cycle, this includes design, development, implementation, and data analysis. Selected Accomplishments:* Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief* Manage agency campaign implementation and performance against agreed campaign activity and production and sourcing of all campaign materials* Work with key stakeholders to implement campaign activity * Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget* Manage and deliver multiple work streams for various types of digital projects (e.g. web-site development, banner advertising, email marketing campaigns, etc.) to agreed scope, timings, budget, and quality* Work with internal teams to help define project scope, resource requirements and cost estimates for projects* Be the hub of communication for the project – in regular contact with internal and external partners engaged in delivering campaign outputs* Produce realistic timings with clearly flagged milestones in project plans* Communicate risks and create a mitigation plan* Be on top of projects and know the status of timings, key milestones, budgets, resourcing etc. at all times* Understand the key technical aspects of the development process for website delivery, email delivery, online advertising etc. *Manage great relationships with the internal project teams in order to ensure on-time and quality delivery* Understand the different types of available and emerging media, particularly online, including constraints and opportunities presented by each

Johannesburg Area, South Africa

For 10 years, Yonder has ignited the explosion of mobile in SA and Africa, and it is thanks to this experience that we are leaders in specialised mobile marketing and consumer technology development: we strive to build a truly engaging mobile asset for our clients. We're not just following a mobile movement, we are directing it.Responsible for managing digital development projects, strategizing and executing above the line media campaigns as well as reporting and measuring ROI while setting and managing client expectations. Selected Accomplishments:* Manage internal digital projects, from design to development to deployment and management thereafter. This includes continuous in depth audits of channels for continual improvement and realignment with industry standards and competitor initiatives. * Strategize and develop social media initiatives across multiple channels for various audience members. Hands on involvement with planning, scheduling and auditing content for continuous optimisation based on engagement statistics. * Plan and develop above the line media schedules with relevant and recommended publishers. * Set up and administer all digital campaigns across multiple channels with several publishers. * Optimise and manage campaigns throughout campaign lifecycle to ensure that projected goals and KPI’s are met. * Completes the final campaign report, indicating overall campaign performance and KPI successes. Herewith includes an in depth analysis and recommendations if needed. * Working closely with clients and management to continuously rediscover needs and executing those needs into measurable and actionable business results.

Roswell, Ga

Established in 2004, Avery Partners owns and operates Healthcare services companies. Our mission is to improve the quality of patient care while controlling cost for our clients. We deliver services in Nursing, Radiology, Therapy, Physician Practices, Home Health and Medical and Dental Staffing.Managed corporate marketing and communications functions, oversaw a 3 member team. Directed and managed online reputation, corporate positioning, service launches, advertising, sales collateral and trade-show events. * Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns. * Established and managed corporate identity for individual brands. * Created and managed content for online, print, web and social media channels. * Designed developed and managed websites for all brands. * Administered costs by calculating and managing ROI of external resources and vendors. * Created sales support documents, presentations and collateral. * Project lead for CRM development, customization and migration. * Trained staff on how to utilize social media platforms to source qualified candidates and client leads.

Roswell, Ga

Qiigo specializes in providing comprehensive software platforms that deliver actionable customer leads and sales for e-commerce. We work with both franchise and non-franchise environments.Assisted with the creation and implementation of strategic operations, quality assurance, and general administrative duties designed to grow the business and improve operational efficiency.* Streamlined internal operational processes to ensure accurate setup of online search campaigns. * Assisted PPC team with online ad creation, optimization and management.* Assessed and ensured accuracy of campaign and account setup by following quality control procedures.

Somedia Solutions is a full service social media marketing firm specializing the strategizing and execution of social media marketing plans and objectives for various business sectors. Managed social media and online profiles for several accounts across multiple industries. *Responsible for executing social media plans.*Writing and delivering content on all social media platforms.*Responsible for outreach on social media platforms to engage with users and generate leads. *Management of online reputation for designated accounts. *Setup and customization of social media platforms.*Tracking and analyzing insights and analytics.

Medical Staffing Resources was acquired by Avery Partners in 2012. Medical Staffing Resources is on of the leading medical and dental staffing agencies in Atlanta. With more than 26 years of experience, Medical Staffing Resources specializes in temp, contract, or direct hire staffing within Medical Practices, Dental Practices, Revenue Cycle Management, Healthcare Organizations, and Government Contracting.Coordinated Marketing duties across multiple platforms. Assisted National Accounts Manager with Staffing coverage for various clients. *Responsible for managing website content and updates, social media content and updates as well as print media; design, editing, updates and printing. *Led redesign and streamline of print and online media channels. *Assisted Vice President with travel arrangements, booth setup and presentation preparation for association meetings and events. *Filled job orders as required by National Accounts Manager. *Qualified candidates for employment by means of resume screening, phone interviewing, background checks and reference checks.

GT Software has been in the business of helping organizations derive the greatest business benefit from their mainframe investment. GT Software's high-quality, innovative and cost-effective solutions are in use in over 2,000 installations worldwide.*Designed and built the company’s first intranet providing users seamless document management and shared communication tools using Microsoft SharePoint. *Analyzed current process flows and communication tools and implemented process improvements by automating electronic email requests for software build projects.*Developed time sheets for hourly employees using Microsoft Project.

(Vodacom) is an African mobile communications company providing voice, messaging, data and converged services to around 40 million customers. From its roots in South Africa, Vodacom has grown its operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho and provides carrier and business services to customers in over 40 African countries.*Sold cellular communication devices and network service plans to new and existing customers (B2C). *Performed contract and system administration services for branch location. *New customer prospecting and pre-qualifying.*Customer retention*Up-selling product and services to existing customers.

Bachelor Of Science, Technical Management/ Small Business Management

Technical Management with a minor in Small Business Management

Bachelor Of Arts (B.A.), Advertising

Diploma, Professional Make-Up Application

Beauty Make-Up Application Special Effects Make-Up Application Airbrush Hair Styling

Senior Certificate