Robyn Croll Email and Phone Number
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Martech (CRM, MAP) and Data-Driven Marketing Strategist with a consistent record of influencing and leading the optimization of customer acquisition, growth, loyalty, lifetime value, ROAS (return on ad spend), ROI (return on investment) and engagement in multi-project, omni-channel environments.Establish strategic opportunities and priorities and guide multi-disciplinary teams through communications and marketing initiatives that improve conversion, reduce churn, increase profitability, and maximize customer experience. Expert at creating and driving robust growth ad retention marketing strategies using data driven segmentation and personalization as well as overcoming data and analytical challenges to increase sales and revenue.Key Achievements:✔ BRAND & CUSTOMER LOYALTY: Improved declining engagement to a 30% conversion rate using superior digital strategies.✔ MARKETING PLAYBOOK: Helped create marketing strategy frameworks that are easily customizable for each client.✔ CUSTOMER JOURNEY: Created data-informed segmentation and personalization that increased revenue by 37%.✔ CLIENT RETENTION: Reduced client “churn” rates, transforming them into advocates of the marketing technology.✔ STRATEGY INTEGRATION: Drove marketing success by effectively combining creative strategies with analytical technology. ✔ ROAS & ROI REPORTING: Developed custom reporting frameworks with multi platform sourced data overcoming data roadblocks and providing critical actionable insightsIndustry Expertise:STRATEGIC LEADERSHIP ► Coaching, Mentoring, ConsultingMULTI-PROJECT MANAGEMENT ► Strategic Planning, Cross-collaborationSOLUTION SELLING ► Customer/Brand Loyalty, Client Engagement & RetentionCLIENT MANAGEMENT ► Case Study Development, Strategy Development & ExecutionBUSINESS ANALYSIS ► Marketing/Web Analytics, Data Analysis, Customer InsightsRETENTION MARKETING ► Customer Segmentation & PersonalizationCUSTOMER RELATIONSHIP BUILDING ► Senior Level Strategic Engagement & Presentation
Goose Digital
View- Website:
- goosedigital.com
- Employees:
- 23
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Vp Customer InsightsGoose Digital Jan 2018 - PresentToronto, Ontario, CanadaI lead Goose Digital's customer data insights and analytics practice and work with organizations at various stages of marketing automation adoption. Our goal is to help clients maximize the value of their investment in marketing automation technology by actionalizing their data and improving audience engagement through better targeted and more relevant marketing campaigns. We work with clients in four primary ways: Marketing strategy and consulting, Marketing Automation Platform implementation or revival, automation and digital services. About Goose Digital:Goose Digital is Canada's leading marketing automation agency. We take organizations on a journey of digital transformation to optimize operations and drive faster return on marketing investment with proven digital strategies and expertise with cutting edge technologies such as Act-On, HubSpot, Marketo, and Salesforce Pardot. Our marketing automation experience helps organizations get to value faster while outpacing competitors with innovation and rapid execution. Goose Digital has offices in Toronto, Edmonton, and Vancouver and specializes in information technology, software, manufacturing, ecommerce and insurance verticals. For more information, visit www.goosedigital.com
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Director Marketing Operations (Volunteer)American Marketing Association (Ama), Toronto Jul 2017 - Jul 2021Toronto, Canada AreaNot-for-profit organization providing thought leadership and opportunities for marketers in GTA.► Manage the execution of communications for AMA events and publications. ► Lead a team of social channel, email, web, blog and reporting and analytics managers. -
Director, Customer InsightsSmartfocus Apr 2014 - Mar 2017Toronto, Canada AreaLeading digital marketing solutions provider with approximately 600 employees. Reported to Director of Consulting Services, SVP Professional Services, and Head of Strategy. Collaborated with internal, cross-functional teams and external clients in retail and CPG. Consulted on the benefits of utilizing the high-end proprietary analytics and email service product. Helped clients generate sales, revenue, and brand engagement and loyalty by advising on effective customer personalization, segmentation, and contextualization strategies. Led marketing intelligence activities to ensure the clients properly leveraged the data for omni-channel analytic insights.► Achieved 30% customer conversion rate: Designed and implemented cost-effective customer personalization strategies for a client that reversed a trend of declining engagement.► Improved customer loyalty: Designed a robust measurement tool that shows how the customer moves through four distinct lifecycle segments to help determine how to create clear calls to action to meet KPIs.► Initiated sales of a new analytics technology platform: Designed and delivered training webinars to internal teams that gave them the knowledge and confidence to have high-level conversations with key influencers and potential clients that generated product sales.► Increased project efficiencies: Worked closely with department leaders to ensure that projects were delivered on time and on budget by implementing requirement process improvements.► Built client trust: Effectively communicating the product value to the clients, motivating them to purchase and use the technology as well as providing strategic sales support.► Optimized technology: Utilized technical expertise to drive improvements the functionality of the analytics technology. ► Enhanced team dynamics: Shared expertise with multi-disciplinary teams across the organization and established processes that helped to create a high-performing and collaborative environment. -
President Board Of DirectorsTalisman Theatre Mar 2012 - Dec 2014Montreal, Canada AreaTalisman is a not for profit theatre company, whose mission is to bring French language plays/books to the English stage. -
Strategic Services ConsultantPivotlink Nov 2012 - Mar 2014Montreal, Canada AreaOrganization that offered omnichannel customer marketing intelligence software with approximately 40 employees.Reported to the Chief Marketing Officer (CMO). Consulted with retail and subscription-based clients. Guided new and existing clients on how to best use the segmentation analytics tool to maximize customer loyalty to drive ROI. Developed case studies and marketing collateral, integrated 3rd part data, and influenced product development roadmap. Provided thought leadership on consumer marketing for senior management.► Contributed to the launch of a new segmentation analytical tool: Led a critical beta test project that demonstrated the value of the technology by guiding a key client through the product experience. Worked with the President to create a compelling sales presentation for a user conference that garnered product sales. ► Optimized end-user engagement and retention: Advised clients on how to effectively use the technology, enabling them to improve the engagement and retention of their customer base.► Improved client ROI: Changed the strategy from product-driven to customer-focused using a segmentation matrix that elevated the customer experience to improve KPIs including open rates and conversion.► Improved client results and satisfaction: Created a “Customer Insights” deliverable and recommended marketing and engagement strategies that allowed the client to go to market quickly and maximize their ROI.► Enhanced client processes: Made the Customer Insights deliverable easily customizable for each client, allowing for the engagement of the client’s senior marketing leaders in a more timely manner.
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Director, Strategic And Analytic Consulting GroupEpsilon (Acquired Equifax Database Marketing Services) Apr 2007 - Aug 2011Montreal, Canada AreaGlobal leader in marketing technology, marketing insights, and data with a wide range of data-driven, multi-channel marketing solutions.Reported to the VP Client Services and Senior Director, Strategic and Analytic. Worked with different brand teams on sales and marketing strategies. Collaborated with clients’ marketing teams to uncover revenue generation opportunities by helping them to better understand their customers using data-driven analytics. Performed quarterly reporting.► Optimized clients’ knowledge of their customers: Performed strategic analyses and research on behalf of clients. Leveraged analytics technology to analyze and interpret data regarding customers and industry trends. Presented findings and made recommendations to clients that allowed them to drive appropriate business initiatives.► Turned at risk clients into advocates: By delivering value to clients in the form of improved ROI and profitability, they transformed from potential churn to strong references.
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Senior Business Integration Manager, Crm Professional ServicesNsb Group 1998 - 2007Montreal, Canada Area► Built and managed key account relationships while driving and increasing sales revenue and customer satisfaction. ► Developed marketing strategies through analysis and optimization of key market segments. ► Assessed loyalty initiatives to determine program success. Managed software implementation projects.
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Branch ManagerEnterprise Rent-A-Car Dec 1995 - Jun 1998Montreal► Managed the branch rental office which included hiring, disciplining, firing, and supervising employees, as well as completing performance reviews. ► Created and implemented sales and marketing plans and negotiated exclusivity agreements and rental increases with key business partners. ► Developed business with car dealerships, insurance companies, and body shops, driving branch rental revenues by 20%.
Robyn Croll Skills
Robyn Croll Education Details
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Mcgill - HecExecutive Mba -
TunsUrban Planning
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Political Studies
Frequently Asked Questions about Robyn Croll
What company does Robyn Croll work for?
Robyn Croll works for Goose Digital
What is Robyn Croll's role at the current company?
Robyn Croll's current role is Customer & Data Insights Leader |eCRM | Solution Selling |Customer Segmentation & Personalization.
What is Robyn Croll's email address?
Robyn Croll's email address is ro****@****tron.ca
What is Robyn Croll's direct phone number?
Robyn Croll's direct phone number is +120262*****
What schools did Robyn Croll attend?
Robyn Croll attended Mcgill - Hec, Tuns, Queen's University.
What skills is Robyn Croll known for?
Robyn Croll has skills like Marketing Strategy, Direct Marketing, Data Analysis, Crm, Database Marketing, Segmentation, Loyalty Programs, Consumer Insights, Acquisition And Retention Strategies, Client Relationship Building, Account Management, Customer Loyalty.
Who are Robyn Croll's colleagues?
Robyn Croll's colleagues are Maria Gabriela Rubio Gomes, Harshraj J., Abin B Pulikunnel, Jeremy Landry, Harisankar Kv, Emily Crawford, Goose Digital.
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