Robyn Cruz Email & Phone Number

New York, Ny, Us

Greater New York City Area

• Impact the market with authentic, engaging campaigns that create emotional consumer connections • Manage time & action plans, event calendars and budgets that support business initiatives• Collaborate with cross-functional partners to accomplish strategic goals and generate revenue • Develop new event recommendations• Manage a team that executes logistics

Secaucus, New Jersey

MARKETING• Disrupted the market with experiential campaigns• Strategized with global brands like Nike, Jordan, Puma, Polo, Reebok and more on authentic concepts, strategic planning and implementation • Led internal and external cross-functional teams to develop cohesive campaigns• Managed in-store events in key cities like New York, Atlanta and Chicago• Led a team of marketing managers, art directors, photographers, videographers, external agenciesSOCIAL MEDIA• Developed digital content across multiple channels• Launched influencer strategy and ROI metricsBRANDING & CREATIVE• Conceptualized and elevated creative direction & brand guidelines for e-commerce websites, mobile, social, retail and marketing• Redesigned branding strategy for 160 retail locations including flagship store• Drove integration across all channels including e-commerce, in-store and social media• Partnered with buyers and merchandisers to set creative strategies for promotional campaigns from concept through implementation of design & photography on a weekly, bi-weekly and seasonal basis COMMUNITY• Initiated, launched and executed philanthropic community programs to support positive social impact in low-income communities• Developed relationships with local and regional organizationsMANAGEMENT• Restructured creative team and built marketing department• Optimized capabilities, minimized expenses, increased productivity, elevated quality• Developed highly efficient production processes for e-commerce design and photo studio for high volume, fast turnover• Created and managed budgets and reconciliations to ensure key initiatives are met while maximizing ROI• Developed ROI metrics• Developed calendars and Time & Action plans for photoshoots, design campaigns and marketing events to ensure priorities and deadlines are met with a sense of urgency• Hired, developed, managed 15+ staff• Hired and managed external agencies• Empowered team via KPI’s and S.M.A.R.T. metrics

www.jimmyjazz.comwww.decibelstores.comwww.manalive.com

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