Robyn Daly Email & Phone Number

Ireland

Ireland

Ireland

Member of the #leadership team and responsible for the #marketing strategy and all activities to drive sales and brand awareness. #Ecommerce manager for newly launched online store.

Ireland

Developed and launched content-rich, insights-driven digital strategies for brands; utilised technology to improve business performance, create new products, and reimagine current processes. Implemented ecommerce marketing and provided strategic marketing thinking for a number of start-up brands, ensuring low cost, retargeting customers, and personalisation of the buying experience. Initiated data analysis of client marketing activities and identified strategies to drive improvements. Created digital content for multiple online platforms: video, photography, blogs, and social media posts while editing and publishing collateral in line with targeted audience. • Strategised social media plans for various brands, both established and start-ups to improve lead generation. • Increased ROI and achieved objectives by devising and deploying sales-driven emailer strategies for a number of brands. • Managed digital marketing activities including ecommerce of a number of brands across B2B and B2C audiences.

County Roscommon, Ireland

● Developed and led the group’s marketing and communications strategy across paid, earned, owned and shared channels to meet business objectives.● Provided leadership to cross-functional teams, inspiring them to buy into the company service mission and marketing strategy.● Created new sales process, improving efficiencies by implementing #Pardot marketing automation sychronised to #Salesforce CRM. ● Built up company reputation and brand awareness through earned and paid media exposure – writing press releases, advertorials and industry awards.● Set up and management of multi-platform lead-generation campaigns utilising website landing pages, social media and direct marketing to build the company profile and client base in new sectors.● Drove sales leads and improved renewals process through emailer marketing and engagement campaigns.● Developed social media platforms and strategy, company tone of voice and visual style guide, building audiences from scratch. ● Took over company Google Ads platform from specialist PPC agency and created optimised campaigns. Increased traffic to site by 41%. ● Increased organic search by 26% through SEO strategies: developed content marketing and brand storytelling assets such as blogs, video, photography and social media. ● Multi-touch attribution reporting. ● Re-envisioned and project managed new company website – completed on time and to budget.

Cape Town Area, South Africa

Established a digitally-led, award-winning content marketing agency within the global Publicis Groupe of ad agencies. Dual portfolio: Content Director and Head of Marketing. Developed company marketing material; oversaw video content marketing; compiled and edited Narrative’s B2B publication, The Content Marketer; created editorial style guides; copy edited contributor content. Directed all marketing efforts for the agency to position Narrative as a leading digital content marketing agency by creating thought-leadership content for blog and newsletter, identifying PR opportunities, writing press releases, and participating in thought-leadership interviews from marketing media. Formulated accurate content budgets for client costing, ensured budget adherence, and drove new processes to create efficiencies. Guided and trained the content team, ensuring content produced was on strategy and maintained the highest standards.

Cape Town

Coordinated with the executive management to launch the corporate publishing division of traditional publishing house RamsayMedia. Oversaw and trained a team of editors, journalists, sub-editors, and designers; defined KPAs and conducted performance reviews to optimize work efficiency. Developed several pitch-winning content marketing strategies to meet client business objectives. Collaborated with the Art Director to develop strong and sustainable design identities for key B2B and B2C brands: Sanlam Reality, Toyota, Retail Motor Industry Organisation, Ride/Anatomic.

• Launched four community magazines in the Western Cape• Managed and mentored team of editors, journalists, sub editors and designers• Conceptualised and executed advertorial projects to foster editorial and commercial synergy• Created and managed content plans per magazine• Wrote feature articles • Networked with PR and talent agencies to ensure firsts on stories• Copy edited and proof read all magazines• Supported features with excellence in photography; trained editors to improve their photography

Ma, English Literature

BA Journalism, Honours and Masters in English Literature

Digital Marketing

Education record