As Director of National Sales, I led national sales efforts for WISH-TV (CW) and WNDY (MyNet), collaborating with multiple organizational leaders and direct reports to drive revenue within an ever-evolving industry. Throughout my tenure, I demonstrated an unmatched capacity to think creatively and strategically in order to set and achieve revenue goals and grow market share while developing and maintaining client relationships. I also leveraged strong communication and collaboration abilities… Show more As Director of National Sales, I led national sales efforts for WISH-TV (CW) and WNDY (MyNet), collaborating with multiple organizational leaders and direct reports to drive revenue within an ever-evolving industry. Throughout my tenure, I demonstrated an unmatched capacity to think creatively and strategically in order to set and achieve revenue goals and grow market share while developing and maintaining client relationships. I also leveraged strong communication and collaboration abilities, using these capacities to mentor and motivate team members amidst continual ownership and management change. I achieved significant benchmarks while in leadership including 102% to sales budget and 174% to political revenue budget in 2018 and increasing year-to-year national baseball revenue by 42%. I grew national market revenue rank as an independent news organization -surpassing a major affiliate- in 2019.While in this position, I also filled additional roles at various times due to organizational changes, including serving as Dir. of Sales, National Sales Manager, and Local Sales Manager, stabilizing remaining staff during these changes. My additional responsibilities when taking on these roles included managing inventory, overseeing day-to-day department. activity, handling cross-department coordination, reviewing logs, and managing collections/billing. Show less

While heading up national sales, I was responsible for $15 million in annual sales and $1.9 million (spot) sales for high-profile televised sporting events for NFL and NCAA for WISH-TV (CBS) and WNDY (MyNet). I utilized strategic planning and tactical deployment experience to ensure the consistent delivery of a fair market share for outlets, doing so while achieving budget goals. I located, cultivated, and maintained both one-time and multi-year partnerships with national, regional, and local… Show more While heading up national sales, I was responsible for $15 million in annual sales and $1.9 million (spot) sales for high-profile televised sporting events for NFL and NCAA for WISH-TV (CBS) and WNDY (MyNet). I utilized strategic planning and tactical deployment experience to ensure the consistent delivery of a fair market share for outlets, doing so while achieving budget goals. I located, cultivated, and maintained both one-time and multi-year partnerships with national, regional, and local clients from across various industries including for-profit and non-profits organizations.During my time, I set station record with highest one-time-offer (OTO) rate sold for a high-profile event ($80,000), doing so by highlighting the value-add to the client and ensuring outcomes achieved upon promise. I also created multi-platform digital and on-air tourism promotion which served as a model for other clients and duplicated company-wide minimum of over $300,000 in annual billing.Prior to my promotion, served as Regional Sales Manager, managing a nationwide team consisting of three separate offices and a portfolio of accounts generating $1.13 million in quarterly revenue. Show less