Leading Sales, Marketing, Communications, Brand Strategy and Dealer Network Development

A trusted member of the executive management team leading multi-functional communications teams, marketing, and branding strategy for an aviation disruptor. ▪ Collaborate with C-Suite to develop strategic global communications, branding, marketing, government relations, investor relations, and IPO planning. ▪ Create GTM strategy to increase awareness among key constituencies, including media, investors, government agencies, and a backlog of customers at launch.▪ Built, led, and inspired teams to deliver brand growth through public relations, events, social media, internal communications, investor relations, government relations, marketing, event marketing, digital strategy, and advertising. ▪ Drive cost efficiencies across reducing overall spend as a pre-revenue start-up.

A senior organizational leader counseling C-Suite leaders on communications and brand strategy across multiple advanced mobility, technology, and clean energy companies. (Clients: TuSimple, Hydron, ev.energy, Highland Electric Fleets, Alitheon, Ways2H, Electrify Expo, East Bay Community Energy)▪ Lead agency management, growth, and new business development.▪ Lead high-growth clients through long-term strategy development, corporate and product messaging, executive counsel, executive communications, media relations, investor relations, consumer, and partner growth.▪ Develop and execute international media strategies for global clients ▪ Increased brand reach and share of voice through creative narrative and development, capturing media attention through news droughts. ▪ Drive successful integrated campaigns aligned with marketing/advertising.▪ Mentor junior associates providing guidance, driving growth and leadership increasing agency and client success.

Reporting to US and China-based CEOs, responsible for leading U.S. marketing and public relations, strategy development, and execution ▪ Developed and implemented cohesive international go-to-market (GTM) and five-year brand strategy for the U.S. market. ▪ Devise and deliver global communications and marketing plans to achieve long-term brand growth through public relations, social media internal communications, experiential marketing, digital strategy, and advertising. ▪ Facilitated RFP and agency hiring process. Oversee five agencies responsible for advertising, public relations, digital marketing, and experiential strategy.▪ Analyzed critical data and trend reports providing regular strategic analysis of competitive marketing and advertising strategies, global market fluctuations, and insights across global regions.

Pioneered a cross-functional skunkworks-style innovation marketing strategy division driving B2C brand growth, increased sales, leads and affinity at lower costs. ▪ Lead research, marketing, and agency teams to drive innovation across brand experiences, customer experience, content-driven campaigns, data integration, and measurement. Provided well-researched and results-driven direction, reach and impact.▪ Created Innovation Academy driving digital, social, and experiential strategy increasing all KPIs to reach target audiences.▪ Developed entertainment brand integrations with studios, streaming services, record labels, celebrity partnerships, and product placement, significantly reducing costs, increasing ROI, and exceeding business unit goals.▪ Established, negotiated, and managed major brand experience partnerships, including Sundance, Genius, Jazz Fest, and branded content deals increasing leads and interactions by 135% and sales by 62% among multicultural and Gen Z audiences.

Responsible for the complete transformation of North American brand communications and operations, global plan development, brand strategy, internal and executive communications, trade shows, experiential events, and all story strategy. Managed annual budget of $18M. ▪ Spearheaded global communications strategy team increasing sales and brand image.▪ Developed strategy to secure North American Car and Truck of the year 2016-2018.▪ Coached and inspired teams in six cities, fostering a culture of exploration and high-performance driving brand health and product leadership.▪ Represented company and product on global stages, launching 12 new products.▪ Protected company reputation in partnership with general counsel and CEO during crises affecting reputation. Experience with product recalls, factory crises, political announcements, and trademark suits.

Created annual communications, budgets, and multi-team planning, provided counsel to executive team on change management, internal and external communications. Reported directly to North American CEO. ▪ Bolstered brand reputation to become No. 1 website in its category through PR strategy only, as the company never executed consumer advertising.▪ Mentored and managed multiple communications divisions, including external and internal communications, dealer relations, OEM communications, and social media.▪ Established and produced highly sought-after industry programs increasing partnership revenue by 2000%, increasing ad revenue by $1M, consumer awareness, and site usage.▪ Launched social media standards, strategy, resulting in increased engagement by 300%.

Managed major global entertainment and technology accounts at the largest international public relations firm, including HP, IBM, Seagate, Mitsubishi, Verizon, and Sony Entertainment. Tapped to lead new business development as well as international leadership training.▪ Facilitated business development programs resulting in 60% growth during a single year.▪ Grew and managed accounts with total annual budget of more than $12M.