Robyn Kahn Federman Email & Phone Number

Rochester, Ny, Us

Bethesda, Maryland, Us

I develop strategic ABM and demand gen initiatives for key accounts using personalized content, webinars, research, direct mail, email, digital outreach, personalized gifting, social media, and geofencing, among other tactics. I work tirelessly to align Sales, Marketing and Account Services so we all row in the same direction. We use HubSpot as our CRM and marketing automation platform. My goal: building relationships with key prospects, moving them through the sales funnel (which is non-linear, by the way), and converting leads into revenue.

Global, Oo

I developed global marketing strategy, demand generation programs, content strategy, social media programs, and digital media. I wrote marketing plans, white papers, blogs, case studies, podcasts, video scripts, ads, infographics, and more. I initiated first company-wide blog, first social media strategy and first multichannel direct marketing programs. Salesforce CRM and HubSpot marketing automation environment. I doubled lead gen results in under one year.

Rochester, Ny, Us

I generated sales leads for Catalyst using inbound and outbound marketing programs in a variety of channels. I developed marketing plans, content marketing programs, pr and social programs, and demand generation programs using news releases, video, blogs, case studies and white papers. I developed marketing strategy, managed an external sales team, managed the company website, participated in key online conversations, secured conference speaking slots, chose the right trade shows, listened and engaged with customers and potential customers, and created omnichannel marketing programs that drove new business. My objective was simple: to generate opportunities that led to customer engagements.

Award-winning direct marketing copywriter. Acquisition and retention campaigns, direct mail packages, email, web sites, landing pages, banner ads, print, and more. Fast, affordable and effective. Clients included Intuit, Belgacom, Alpha Five, Symantec, TaxCut, Xerox, IBM, Columbia House, American Express, ConMed, and many more.

Norwalk, Connecticut, Us

Developed and managed multi-channel customer acquisition campaigns that included direct mail, email, microsites, landing pages, and outbound telemarketing. Managed vendor relationships with database management agency, creative DM agency, email agency, and telemarketing agency, as well as numerous internal clients.

Rochester, Ny, Us

Developed, managed and wrote recruiting brochures, direct mail packages, email, online ad campaigns, and collateral for this top-ranked community college. Interfaced closely with advertising agency, internal departmental chairs and deans. Implemented email marketing to high school counselors and potential students. Created landing pages and microsites. Developed multiple-touch direct response campaigns, tracked and measured results. Developed brand management and direct marketing presentations for senior management and internal departments. Wrote and produced quarterly newsletter for high school counselors, faculty and staff. Received three awards from SUNY-CUAD and NCMPR for outstanding promotion materials.

M.S., Journalism/Advertising

Attended, Sociology And Anthropology

B.A., Sociology And Anthropology

Master Of Science - Ms, Sociology