Robyn Fennell Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Account Director on Beauty, Real Estate and Technology (AI) clients• Manage and develop senior level relationships with new and existing clients, lead annual planning sessions and oversee a portfolio of brand and influencer campaigns, website development and print materials.• Ensure team members are involved in and informed on new market challenges and opportunities to provide solutions to clients.• Provide management and mentorship to junior Account team members within the organization.

Toronto, Ontario, Canada

• Oversaw retainer and project-based work to ensure delivery of high-quality work, while also working closely with Project Managers to monitor team capacity and profitability.• Developed monthly updates to keep senior leadership informed on account health, including profitability, risks and opportunities with clients and internally.

Toronto, Ontario, Canada

• Acted as a strategic partner, identifying ongoing opportunities, leading annual planning sessions with clients and ensuring the delivery of high-quality work, securing $1.8M in revenue for 2022.• Tracked and regulated team hours against weekly budget allocations on projects.• Supported Project Managers with performance reports, weekly and monthly budget reconciliation, team resourcing and process improvement.

Toronto, Ontario, Canada

• Managed the execution of multiple print, digital and TV projects within established timeframes and budgets, to ensure smooth, timely and accurate delivery.• Acted as the voice of the client on internal meetings and projects.• Oversaw status of projects, keeping the senior account team informed of all changes to the account, including budgets, project timelines and client relationships.• Worked closely with Project Managers to ensure tasks and feedback were communicated accurately and effectively.

New York, United States

• Craft pitches and press releases for a range of clients in the healthcare/pharmaceutical industry• Develop media lists and perform outreach around regulatory announcements• Develop media audits for new and existing business, identifying key findings and coverage drivers, in addition to white space in conversations to facilitate brainstorming and campaign development

Remote

• Create rich digital media content, including support on copy and image production, for Aligned Life Pro’s central communications channels including Facebook and Instagram• Run Facebook and Google Ad campaigns • Coordinate internal communications flow to ensure timely execution of campaigns• Develop copy for creative deliverables, including digital and social marketing• Facilitate brainstorms to bridge the gap between creative expression and brand realities

London, Canada Area

• Covered a range of business-focused events and news for the weekly newsletter• Fulfilled multifaceted duties that included news/features writing, researching and proofreading to engage with audience of 5000 readers

Greater New York City Area

• Created pitches, media audits and trackers; provided analysis to team members to assist in creating effective communications strategies with attainable KPIs• Collaborated with other team members to execute client requests; maintained a media list to manage reporter relations and media outreach• Winner of HAROLD Intern Project Competition which consisted of creating and submitting a response to a Request for Proposal, as well as presenting the final campaign strategy to a panel of BCW executives