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What I love most about marketing is that there are so many facets to the role. I have had the incredible fortune to explore at a high level and also dive deep into all functional areas of marketing across multiple business models and industries.I started my career in lifecycle marketing and subscription management at Time Inc.'s People Magazine. I developed hands-on-keyboard experience in digital marketing and customer acquisition at internet media company Travelzoo (NASDAQ: TZOO) and ecommerce company Gilt Groupe, Inc. I acquired product marketing and B2B marketing skills at Facebook. Since then, I held marketing leadership roles reporting to the CEO or business unit leader at Yelp, Paramount Global, MealPal, and Boostable. In these roles, I owned the comprehensive marketing strategies to drive both brand awareness and growth KPIs. Under my leadership, I have driven 1.5x-2.5x revenue growth at Yelp's Eat24 business, MealPal (Series C startup), and Paramount Global's Noggin business. I have managed 8-figure budgets and led 20+ person teams including specialists in customer acquisition, lifecycle marketing, product marketing, creative, brand management, growth analytics, customer support, marketing communications, and programming. I have experience with a range of business models (ecommerce, subscription, marketplaces, ad-supported, partnership rev-share) across multiple industries including media, education, fashion, food, ad tech, and travel.Outside of work, I am the president of my co-op building, volunteer as the class parent for my daughter's school, and enjoy hiking and reading. I previously served on the board for Rebuilding Together San Francisco.Specialities: Marketing Strategy | Integrated Marketing | Revenue Planning | Brand Management | Growth | DTC | Subscriptions | Ecommerce | MarketplacesFor a full version of my resume, please contact me via LinkedIn.
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Chief Revenue OfficerNogginNew York, Ny, Us -
Senior Vice President, Growth Strategy - NogginParamount Sep 2020 - May 2024New York, UsCreated, developed, and executed marketing strategies and programs to deliver against marketing objectives. Grew customer base and revenue by over 2x. Oversaw team of 20, and managed $50M+ budget.Selected Achievements: - Crafted new brand architecture to differentiate Noggin and position appropriately to all target audiences. Launched brand campaign, driving 10 percentage points higher brand awareness.- Oversaw marketing budget and performance metrics to maximize impact across marketing campaigns. Decreased churn by 30% and increased lifetime value by 48%. -
Vice President, Global MarketingMealpal Jan 2018 - Mar 2020New York, UsOversaw global market expansion, growing from 6 to 20 cities in two years. Increased revenue by 2x within one year and generated positive operating income within two years. Managed team of 20.Selected Achievements:- Owned budget, pricing strategy, media planning, and referral program to drive customer acquisition. Channels included paid search, paid social, affiliate, display, referral, out of home, events, partnerships, and flyering.- Directed all CRM activities across product, email, push, social, and customer support to increase retention through conversion, winback, and retention campaigns. -
Head Of Growth - Yelp Eat24Yelp May 2016 - Sep 2017San Francisco, Ca, UsLed growth department to drive 50% YoY growth, contributing to the sale of Eat24 to GrubHub at a 2x valuation. Oversaw team of 6, and managed $20M budget.Selected achievements:- Oversaw customer acquisition including SEM, SEO, social, programmatic display, retargeting, out of home, TV/OLV, radio, online audio, direct mail, experiential, and comarketing channels. - Directed lifecycle marketing strategy including email, push, and in-app messaging to drive retention KPIs. -
Head Of MarketingBoostable Aug 2014 - Mar 2016San Francisco, Ca, UsLed B2B marketing strategy including sales marketing, content strategy, public relations, events, and social media. Select partners included eBay, Eventbrite, Groupon, and Alibaba. Boostable sold to Metric Collective. -
Product MarketingFacebook Apr 2013 - Jul 2014Led go-to-market strategy to drive awareness and adoption of products, growing revenue by over 2x YoY for Power Editor (Ads Manager) and launching Business Manager. Created customer insights intake process and provided voice of the customer to inform product roadmaps for advertising interfaces. -
Director Of Acquisition MarketingGilt Groupe Jul 2012 - Apr 2013Boston, Massachusetts, UsOversaw team of four and agencies to manage multi-million dollar budget across SEM, SEO, social, programmatic display, affiliate, and TV/OLV. Delivered 10% above new user growth goal with positive ROI. -
Director, Online MarketingGilt City 2010 - Jul 2012Established acquisition marketing department, building the team structure, technology integrations, and vendor processes. Grew subscriber base by over 25x from paid channels and 3x from referral. Oversaw demand forecast, market research, and marketing analytics. -
Marketing DirectorTravelzoo 2009 - 2010New York, Ny, UsCreated marketing plans to acquire new subscribers and maximize subscriber lifetime value, increasing base by over 15% at one-third the cost versus the prior year. Negotiated in-house media buys with over 30 vendors across search, display, and paid social. -
Marketing ManagerTime Inc. 2003 - 2007New York, Ny, UsManaged conversion and retention programs for People Magazine. Launched 30+ direct mail tests per year, and increased revenue by 5% in two years as manager. Collaborated with Ad Sales to create People Magazine’s loyalty program to increase subscriber retention.
Robyn Tang Skills
Robyn Tang Education Details
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Northwestern University - Kellogg School Of ManagementEntrepreneurship -
The Wharton SchoolEconomics
Frequently Asked Questions about Robyn Tang
What company does Robyn Tang work for?
Robyn Tang works for Noggin
What is Robyn Tang's role at the current company?
Robyn Tang's current role is Chief Revenue Officer.
What is Robyn Tang's email address?
Robyn Tang's email address is ro****@****ail.com
What is Robyn Tang's direct phone number?
Robyn Tang's direct phone number is +121248*****
What schools did Robyn Tang attend?
Robyn Tang attended Northwestern University - Kellogg School Of Management, The Wharton School.
What skills is Robyn Tang known for?
Robyn Tang has skills like Online Advertising, Mobile Marketing, Product Marketing, Pay Per Click, Digital Media, Marketing, Analytics, Marketing Strategy, Mobile Devices, Brand Marketing, Digital Marketing, Advertising.
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