Develop and manage new group business, large corporate and incentive accounts throughout the nation. Emphasis on new business development, marketing/growth initiatives, market penetration, advertising/branding initiatives, strategic partner alliances, client satisfaction, proposals and contracts, lead generation, and sales/revenue growth. Lead a sales team to successfully create proposals, develop, secure and execute client programs and event production.Sales & Account Management Initiatives═══════════════════════════════════> Develop group Sales Strategic Initiatives including account development activities for key customers and prospects in support of sales pipeline and revenue goals. Identify and recommend group advertising and promotional opportunities.> Develop proposals and documentation related to existing and future contracts, including preparation of RFI/RFP responses.> Professionally represent the company in community and industry organizations and events and keep up to date on current sales trends within the market and the competitive set.> Leverage thorough knowledge of creative sales techniques and up-selling including strong closing skills and negotiating skills. Solid understanding of and ability to effectively position products within individual markets.> Serve as the liaison between the client throughout the pre-planning, execution and post event wrap of the program.> Contribute to development and execution of strategic marketing mix plans to address forecasting, budget management, pricing strategy, packaging changes, advertising and media promotion and new product development.

Managed new corporate and incentive accounts throughout the South Florida. Emphasis on new business development, marketing/growth initiatives, market penetration, advertising/branding initiatives, strategic partner alliances, client satisfaction, proposals and contracts, lead generation, and sales/revenue growth. Vendor/Strategic Partner Management ═════════════════════════════════> Developed and supported profitable sales relationships with the assigned portfolio of our National Accounts and Strategic Partners. > Supported Accounts and Strategic Partners with yearly contract negotiations and budgeting projects by providing analytics & reports.> Worked closely with partners to provide our clients with exclusive programs, value-added benefits and extra event amenities to drive value for the customer and meet loyalty membership/revenue goals.Branding, Activations & Sponsored Events════════════════════════════════════> Planned, coordinated, and implemented 85+ special events, meetings, conferences and product launches annually to drive client activation, engagement, and experiences. > Oversaw all aspects of space planning, project execution, client management, scheduling, purchasing, menu planning, lighting, A/V, entertainment, security, logistics, QA, vendor relations, contract negotiation, and budgets/fiscal results. > Worked closely with client and marketing teams to develop and execute personalization and loyalty marketing programs and strategies that drive brand engagement, customer frequency and retention.

Planned and executed corporate level programs as sold by the Account Executive while exceeding client expectations and requirements for events with attendance up to 2000. Responsibilities included site selection, space planning, contract negotiations, F&B selection, travel arrangements, logistics, destination management services, registration, public relations functions, budgets, and on-site event management. > Oversaw the entire event production process through to launch and post event analysis from Fortune 500 and global companies.> Collaborated with clients in the creation of flyers, promotional materials, and branding of the event. > Effectively translated concept through project plans and timelines to the production team. Communicated the event vision, goals, and performance standards to event staff to ensure total event success, to meet/exceed revenue goals.> Managed high profile guests catering to individual and unique needs and ensuring flawless attention to detail. > Took initiative to develop creative and innovative ideas (digital branding, logos and corporate messaging) to address issues that may arise onsite. > Coordinated travel and accommodations for Executives, Board Members and keynote speakers. > Processed and verified all registration information including membership status, payments, coding of attendee classification, promotional sources, special requests and hotel assignments/requirements.> Participated in rate negotiations, processing of proposals and contracts utilizing creative selling techniques to secure business.Select Accomplishments════════════════════> Prepared and executed over 100+ branded events and activations. > Top Performer for largest revenue dollars, FY/2012.> Continually produced high quality, innovative events ensuring expectations were met and executed with precision and excellence. > Surpassed Client Satisfaction Surveys maintaining 98% average.

Assisted multiple Account Executives with various sales functions and oversaw the day-to-day administrative needs such as generating proposals and client contracts, daily interaction with vendors confirming availability and pricing of venues, tours etc.> Received a high volume of client RFPs and coordinated custom proposals and contracts for events, décor and entertainment, tours and activities, ground transportation and off-property events.> Served as primary contact for clients regarding menu development, site selection, décor, set-up, and audio/visual needs.> Negotiated favorable vendor contract terms to meet and/or exceed assigned program and customer objectives.> Consistently performed to budget, maximizing both client satisfaction and company profitability.

Direct the sales, planning, launch and execution of high-profile live events aboard this uber-luxury mega yacht with 20k sq. ft of multi-faceted event space. Areas of responsibility encompass space planning, logistics, project execution, client management, scheduling, purchasing, catering, sales & marketing, public relations, entertainment, security, handling VIP customers, quality assurance, vendor relations, contract negotiation, and budgets/fiscal results. Hire and manage a staff of 60.Event Planning and Execution Lead all aspects from program planning to onsite execution and post event analysis for weddings, private events and high profile corporate events with 600+ attendees and budgets up to $200k. Oversee event sourcing and logistics including space allocation, risk assessment and management, A/V technology for live streaming, staffing, signage, swag, F&B, communications, and agenda outlining to ensure every detail is executed efficiently and effectively. Manage and oversee outside agencies. Perform 3rd party vendor negotiating contracts with industry purveyors and entertainment.  Research new and innovative event ideas to develop best-in-class conference experiences and stay ahead of industry trends.  Take ownership of spending and tracking expenses for multiple events. Strategically spend to deliver maximum ROI of each event, while also being fiscally responsible. Continually produce high quality events, ensuring client expectations are exceeded with precision and excellence. Consistently meet project requirements on-time, within budget.