● Assist in the creation of a new parent brand, Altrata (previously People Intelligence Division)● Establish and implement comprehensive social media, SEO and content strategies for all brands under theAltrata umbrella (Altrata, BoardEx, Boardroom Insiders, RelSci, WealthEngine, Wealth-X)● Oversee social media marketing coordinator and approve all campaigns and strategies for 6 unique brands● Supervise external copywriting agencies on the production of articles and reports● Consistently increasing SEO traffic for parent brand (Altrata) 1,248% over first 17 months● Assisted in the creation of 6 rebranded unique websites including creation of content and SEO optimization● Collaborate with sales and leadership to identify new emerging trends sparking new gated and ungatedcontent

Developed and implemented a social media strategy and planImplemented the latest social media trends/algorithm change and content strategy for Robyn Duda and RDC Established Robyn Duda as a brand through creation of videos, reels, linkedin articles, blog posts and newsletter content

Supporting global communications, content, and social media for Euromoney People Intelligence, a Divisional Pillar of Euromoney Institutional Investor comprised of four brands: BoardEx, Relationship Science, WealthEngine, and Wealth-X.

Marketing Manager, BoardEx Oct 2019 - Apr 2021● Created and managed first editorial calendar for blogs, reports, social media, SEO, and newsletter campaigns● Grew newsletter subscribers by 57% and click-through rate by 95% via A/B split test-and-learn approach● Generated quality leads through creation of industry-based and use case-based strategies● Implemented the first-ever social media strategy, growing following by 427%● Partner closely with the sales team to generate new content ideas

● Created and implemented the first-ever content marketing roadmap, including production and distribution ofcontent across digital platforms (social media, website, newsletter, blogs, and third-party publications)● Designed and executed organic and paid social media, SEM/PPC and SEO strategies to grow content reach● Led project management, execution and analytics/reporting of all content initiatives● Continuously tested and optimized the content marketing strategy● Managed freelance content creator vendors

● Created social media strategies for three B2B trade shows to align with stakeholder goals● Developed and promoted content across social media channels● Drove brand awareness and revenue by creating paid Facebook and LinkedIn social media campaigns● Increased qualified leads for sales and marketing, from Sept 2017 – May 2018, by 6% using gated landing pages and white papers● Managed social media budget

● Developed multi-channel marketing including social media, email marketing, customer success, and printmarketing which drove an increase in attendee and exhibitor registration● Strengthened relationships with media barters and increased the number of relationships from 13 to 18● Streamlined event mobile app – increased downloads by 90% YOY● Managed social media accounts and grew followers by 207%. Event hashtag ranked #2 regionally on Twitter

- Set up and manage interviews between media and clients. Generate content relevant to target audience and attractive to media partners.- Developed media and public relations campaigns and pitches based on clients’ goals. Coordinate events and activities to drive maximum media coverage. - Solicited coverage and opportunities for bylines in publications to support client visibility and public relations goals.

- Set up Social Media accounts on Facebook, Twitter, Instagram, and Buzzfeeds. - Developed social media campaign to achieve greater visibility for agency. - Wrote social content, press releases and other pieces for distribution on social sites and media lists. - Spearheaded a themed distributions bringing in new volunteers to the agency.