Robyn R. Hahn

Robyn R. Hahn Email and Phone Number

President, Board Member, P&L, Strategy, Marketing, Sales & Distribution, Branding, Communications, Operations, Digital Services, Underwriting, Talent Development, Transformation, Leadership Development, DEI, ESG @ Ford Credit
Wooster, OH, US
Robyn R. Hahn's Location
Wooster, Ohio, United States, United States
Robyn R. Hahn's Contact Details
About Robyn R. Hahn

BOARD MEMBERAs a mission-driven board director, I offer nearly 30 years of industry experience across the insurance value chain in P&L and C-Suite roles and have served on governance, nominating compensation, and strategic planning board committees driving board discussions, innovating and shaping strategic initiatives, and creating possible solutions for management. As a board member at a $615M+ publicly traded organization, I created a first-time framework for board skills and competencies, championed formal onboarding/board retirement oversight, and helped advance board representation for women and people of color. I also participated in succession planning initiatives and revamping board and executive compensation.TRANSFORMATIONAL MANAGEMENTAs a strategic and adaptive thought leader, I have led disruptive transformation across people, processes, and technology. As Westfield’s Chief Marketing Officer, I recognized a need to modernize this 175-year-old company and innovated changes, such as launching a new brand and value proposition in the marketplace. I also led the strategy/execution of the company’s first digital roadmap, including a new website and a self-service customer portal. As President of Small Business, I oversaw a major technology transformation while refreshing the business operating model/organizational structure and executing a future-forward approach to distribution.DIVERSITY, EQUITY, & INCLUSION (DEI) CHAMPIONCompanies require diverse teams to be healthy, balanced, and vibrant. As a board member and industry executive, I have led DEI initiatives that significantly advanced board and industry representation for women and people of color.ACCOMPLISHED LEADERI was honored in 2022 with an Elite Women Award by “Insurance Business America” magazine as an exceptional female insurance leader who made meaningful contributions to the US insurance industry. I also received the YWCA Woman of Professional Excellence Award in 2018, with recognition for leadership, accomplishments, community service, mentoring, and dedication to the YWCA’s mission of eliminating racism and empowering women.COLLABORATIONOften working under challenging situations in transformation, I always find ways to collaborate with cross-functional teams. I am approachable, supportive, and respectful of others, and I can engage/inspire a team with a shared vision.VALUESServing with integrity, I operate with a strict code of ethics, transparency, accountability, equality, creativity, and flexibility.

Robyn R. Hahn's Current Company Details
Ford Credit

Ford Credit

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President, Board Member, P&L, Strategy, Marketing, Sales & Distribution, Branding, Communications, Operations, Digital Services, Underwriting, Talent Development, Transformation, Leadership Development, DEI, ESG
Wooster, OH, US
Robyn R. Hahn Work Experience Details
  • Ford Credit
    Ford Credit
    Wooster, Oh, Us
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  • Rocky Brands, Inc.
    Independent Board Director
    Rocky Brands, Inc. Apr 2021 - Present
    Nelsonville, Ohio, Us
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  • Westfield
    President, Commercial Lines
    Westfield May 2021 - Jun 2023
    Westfield Center, Ohio, Us
    Founded in 1848, with $8.5B in GAAP assets, an award-winning workplace and US property and casualty insurance company that underwrites commercial, personal, surety, and specialty lines of coverage through a network of 1K leading independent agents and brokers.➣ Promoted to this newly created P&L role and oversaw small business, middle-market, agribusiness, and all related business unit shared services. Reported to the CEO with 6 direct reports and a team of 550. Set strategic direction for commercial lines, representing $1.3B+ in direct written premium (DWP) across property, auto, liability, workers’ compensation, and third-party lines. Role expanded in 2022 to include enterprise-wide marketing/distribution oversight and a team of 600.✪ DELIVERED RESULTS:➣ Set the strategic direction for commercial lines, representing $1.3B+ in DWP spanning property, auto, liability, workers’ compensation, and third-party lines for small business, middle-market, and agribusiness.➣ Record-breaking double-digit growth in 2022, achieved a combined ratio (ex CAT) of 89%.➣ Achieved 11.1% growth in 2021, the first double-digit growth in 10 years.➣ Reduced run rate expense by 4+ points, moving parts of the business to variable versus fixed cost.➣ Achieved an underlying combined ratio (ex CAT) of 89% while streamlining operations to 1 business model.➣ Grew DWP 10%+ YOY compared to a division high of 6.5% in prior years.
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  • Westfield
    President, Small Business
    Westfield May 2018 - May 2021
    Westfield Center, Ohio, Us
    ➣ Promoted to this newly created P&L role, reporting to the CEO with 6 direct functional reports and a 250-member team. Drove a customer-centric culture to meet evolving customer expectations with US small business owners. Leveraged data, analytics, and innovation to create meaningful experiences across the entire customer journey and agent experience through a powerful combination of relationships and technology.✪ DELIVERED RESULTS:➣ Accountable for $700M P&L with an aggressive growth and expansion agenda.➣ Grew Small Business by 33% premium growth over 4 years with 60% growth in new business despite a reduction in headcount of 20%.➣ Despite major transformation, maintained a combined ratio (ex CAT) in the high 80’s.➣ Led the largest technology investment and transformation in the company’s history ($300M).➣ Created a new operating model and organizational structure.➣ Championed new, innovative digital capabilities and improved data analytics.➣ Executed a future-forward approach to distribution and positioned the company for geographical expansion.➣ Led the company in DEI performance. Implemented a DEI accountability model that included workforce metrics and targets for women and people of color.➣ Steering Committee member for innovation and a visionary thought leader who helped establish a marketing analytics team and digital infrastructure collaboration with information technology, leveraging Application Programming Interface (API) and cloud-based solutions to create an agile and nimble environment.
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  • Westfield
    Chief Marketing, Digital & Corporate Communications Officer
    Westfield Jul 2015 - May 2018
    Westfield Center, Ohio, Us
    ➣ Recruited to refresh the Westfield Brand, develop marketing capabilities to support the business as a strategic business partner, and upgrade digital and communications areas. Managed a 32-member team with $10M in direct/indirect marketing spend. Responsible for the planning, development, and execution of Westfield’s marketing, branding, and communication activities to achieve organizational goals in support of the company’s network of independent insurance agencies.✪ DELIVERED RESULTS:➣ Championed a new brand and value proposition aligned with business strategy while expanding the company’s capabilities, improving customer centricity, and igniting new energy in the Westfield vision.➣ Drove advertising, branding, analytics, and digital and social channel development, increasing awareness across the entire marketing mix.➣ Led strategy and execution of the company’s first digital roadmap, including a new website and the first self-service customer portal.➣ Delivered first market strategy and go-to-market plan in partnership with product, sales, and underwriting teams, resulting in operational improvements and organizational maturity in establishing profit and growth plans.➣ Restructured marketing, corporate communications, and digital teams, resulting in improved speed to market with reduced cycle time and increased quality of marketing/advertising.➣ Established corporate and distribution communications function as essential to the business, focusing on boosting employee performance, enabling leader effectiveness, reducing organizational risk exposure, and differentiating Westfield.➣ Built an award-winning creative team to support the brand and business strategy marketing execution.
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  • Allianz/Fireman'S Fund Insurance Company
    Chief Marketing Officer, Svp
    Allianz/Fireman'S Fund Insurance Company Apr 2014 - Mar 2015
    A former US-based property and casualty insurance business that became a member of the Allianz Group in 1991 and integrated with Allianz Global Corporate and Specialty (AGCS), operating under the Allianz brand as of January 2015.➣ Recruited to lead the planning, development, and execution of all marketing, corporate communications, and customer experience strategies during corporate restructuring with Allianz. Managed a team of 30 staff and $15M direct/indirect marketing spend and $2.7B in premiums.✪ DELIVERED RESULTS:➣ Led marketing planning and aligned execution with product, sales, and underwriting activities, incorporating customer insights, addressing operational gaps, and delivering new products/services.➣ Delivered 7% growth over plan in field sales with joint marketing/sales efforts, achieving all-time high distributor satisfaction scores and increasing target segment premiums by up to 14% YOY.➣ Drove advertising, branding, analytics, and digital/social channel development, creating awareness across the marketing mix.➣ Delivered operational improvements in partnership with C-suite peers.➣ Drove broker and customer satisfaction, improving NPS® scores by 5.2 points over the prior year.➣ Improved broker satisfaction and placement opportunities, resulting in a hit ratio 3% over plan.➣ Generated $1.5M cost savings in 6 months, reengineering marketing operations/creative teams.➣ Improved speed to market with reduced cycle time and increased overall quality of marketing/advertising.➣ Managed strategic partnerships, ensuring business objective alignment and brand relevance.➣ Provided oversight on reputational risk issues, meeting all performance metrics.➣ Increased awareness/reach, creating 1.8B+ impressions (435% over the prior year) and $1.3M+ ad value (140% over the preceding year), optimizing earned media results.➣ Secured visibility with major media outlets such as Fox Business, Forbes, Reuters, Wall Street Journal, and Trade.
  • Travelers
    Vp, Chief Marketing Officer, Business Insurance/Vp, Marketing R&D, Small Business
    Travelers Oct 2009 - Apr 2014
    New York, Ny, Us
    Second largest US property casualty insurance carrier with 2022 revenues of approximately $37B.➣ Promoted to lead marketing for business insurance. Managed a team of 37 and $50M direct/indirect marketing spend. Supported $12B in premium across 5 business units, 26+ industry segments, and 12K distributors.✪ DELIVERED RESULTS:➣ Led the strategic transformation of marketing support to commercial lines, coordinating differentiated message platforms.➣ Achieved benchmark engagement with social media, ensuring delivery through marketing and sales alignment.➣ Increased brand awareness by 5%–10% in the market by enabling field sales with coaching and training to reinforce all product and service branding and positioning.➣ Developed and launched marketing strategy development, including market analysis and sizing, targeting, and positioning to inform distribution development efforts and develop integrated multichannel campaigns.➣ Led implementation of marketing analytics team for business insurance and delivered customer experience roadmaps.➣ Generated $2M in annual expense savings by consolidating and aligning marketing for optimal delivery.➣ Led marketing operations, brand (advertising/media), digital, and corporate communication teams in the development of fully integrated marketing plans to support business objectives and production requirements in partnership with the business.➣ Attracted non-industry talent to build diversity, cultivating solid relationships by connecting and leveraging individual strengths and achieving highest performing marketing team recognition.➣ Led integration of external customer and internal employee communication, amplifying reach by optimizing owned, earned, and paid strategic execution and improving employee engagement.➣ Provided marketing and communications support to 5 business units with individual account- and flow-based underwriting models.
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  • Nationwide
    Vp, Marketing, Customer Experience/Vp, Sales/Associate Vp, Customer Service Operations
    Nationwide 1994 - 2009
    Us
    A US-based insurance/financial services company; $51B 2022 overall revenue, $29.2B insurance revenue.➣ Promoted through sales and customer service roles to lead customer-centric business transformation. Redefined product/service delivery and drove operational improvements and sales effectiveness. Identified critical pain points for customers, associates, and agents around cultural disconnects and misaligned processes, enabling the delivery of value propositions to achieve strategic objectives.✪ DELIVERED RESULTS:➣ Exceeded customer service metrics, overseeing operations for the largest customer service center processing $2B+ in premiums.➣ Managed call center, underwriting, and billing operational plans.➣ Achieved the lowest cost/policy of all service operations through disciplined management of a $83M budget. Maintained the highest associate retention levels.➣ Led an automated workflow initiative resulting in $1M annualized savings and improved customer service and one-call resolution, eliminating 33 redundant processes.➣ Improved customer, associate, and agent experience. Overhauled 344+ processes, improving sales and services center rantings by 3.4 points and 2 points, respectively.➣ Increased customer satisfaction by 4.4 points over 16 months, resulting in a 5-point shift in retention and a $473M lift in premium.➣ Co-developed customer immersion initiative for 34K associates and 11K producers.➣ Led strategic development of annual sales plans across 14 regional operations.➣ Reengineered internal sales support, aligned compensation, tools, and resources for effective execution, and partnered with HR, redefining performance management to deliver results.➣ Restructured 345+-person sales organization and compensation plans, achieving a $2.85M uplift and multimillion-dollar cost savings.Earlier career roles included: Administrative Officer – P&C Insurance, Sales Director, Sales Manager, and Insurance & Financial Services Agent.
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Robyn R. Hahn Skills

Leadership Insurance Strategy Property And Casualty Insurance Marketing Management Strategic Planning Sales Commercial Insurance General Insurance Competitive Analysis Training Underwriting Customer Experience Process Improvement Casualty Insurance Change Management Casualty Liability Sales Operations Sales Management Customer Retention Workers Compensation Strategic Partnerships Budgets Life Insurance Financial Services New Business Development Analysis Commercial Lines Business Planning Health Insurance Integrated Marketing Call Center Integrity Charismatic Leadership Emotional Intelligence Strategy Execution Strategy Implementation Corporate Communications Strategic Communications Customer Satisfaction

Robyn R. Hahn Education Details

  • University Of Phoenix
    University Of Phoenix
    Bachelor Of Science (Bs) Business
  • University Of Chicago Booth School Of Business Executive Education
    University Of Chicago Booth School Of Business Executive Education
    Finance For The Non-Financial Manager
  • Kellogg Executive Education
    Kellogg Executive Education
    Finance

Frequently Asked Questions about Robyn R. Hahn

What company does Robyn R. Hahn work for?

Robyn R. Hahn works for Ford Credit

What is Robyn R. Hahn's role at the current company?

Robyn R. Hahn's current role is President, Board Member, P&L, Strategy, Marketing, Sales & Distribution, Branding, Communications, Operations, Digital Services, Underwriting, Talent Development, Transformation, Leadership Development, DEI, ESG.

What is Robyn R. Hahn's email address?

Robyn R. Hahn's email address is ro****@****ail.com

What is Robyn R. Hahn's direct phone number?

Robyn R. Hahn's direct phone number is +191920*****

What schools did Robyn R. Hahn attend?

Robyn R. Hahn attended University Of Phoenix, University Of Chicago Booth School Of Business Executive Education, Kellogg Executive Education.

What skills is Robyn R. Hahn known for?

Robyn R. Hahn has skills like Leadership, Insurance, Strategy, Property And Casualty Insurance, Marketing, Management, Strategic Planning, Sales, Commercial Insurance, General Insurance, Competitive Analysis, Training.

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