Robyn Horwitz Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Excited to share my journey in pioneering the creation of the inaugural marketing department at Regent Properties and Regent PM! As the driving force behind corporate branding initiatives and marketing strategies, I've been privileged to lead diverse projects aimed at enhancing brand visibility and engagement. Here's a snapshot of my key accomplishments:• Led the development of branded content across various channels, from online digital presence to tenant programming, fostering stronger connections with our audience.• Orchestrated over 100 tenant engagement events annually, in collaboration with property management teams, nurturing vibrant communities and fostering brand loyalty.• Conceptualized and executed 8 branded tenant engagement apps, strategically elevating tenant satisfaction and retention rates.• Collaborated with broker teams to optimize sales and leasing performance, managing sales materials and events effectively.• Demonstrated adept budget management, overseeing team budgets and ensuring the success of marketing initiatives through metrics-driven approaches.• Directed the creation of the annual company ESG Policy, aligning corporate values with environmental, social, and governance goals.• Managed relationships with multiple agency partners, including creative agencies and vendors, ensuring seamless collaboration and effective project execution.

New York, Ny, Us

• Collaborated with corporate leadership on management of a Saks #2 flagship store nationally ($150M+ in annual revenue) • Oversaw $1M budget while leading marketing, events, and PR strategy of four stores across California and Arizona• Cultivated relationships with top-100 clients, which resulted in a 15 – 23% increase of in-store revenue, year-over-year• Served as key liaison and managed of SaksFirst Limitless Top Client Program across all stores, serving top-tier clients• Accompanied clients on experiences/events including Paris and New York Fashion week, designer PA dinners, and charity benefits• Facilitated customer-strategy meetings with key internal stakeholders to develop new customer-spend strategies• Analyzed data of consumer shopping behaviors to develop action plans and drive an increase of in-store revenue • Managed all promotional events, in-store programs, and product launches to expand customer base and increase sales• Implemented marketing technologies (social media/online PR partnerships with internal media departments)• Planned and executed 300+ annual events to drive new client acquisition and retention; achieved 500% ROI ($5M+ annually)• Managed a team of six marketing managers and coordinators to ensure execution of marketing strategies of all stores• Implemented a jewelry sales program/top-seller program for the Beverly Hills store, which was adopted by all 43 stores in the US• Liaised between corporate marketing, vendors, and store leadership to ensure streamlined business operations

New York, Ny, Us

New York, Ny, Us

• Developed vertical marketing channels to improve lease-up ratios for 400+ multi-family residential units across California• Managed a $500K+ marketing budget (digital and print) to improve brand awareness and increase company revenue • Enhanced online marketing strategy, media plan, grassroots initiatives and pricing strategies by performing competitive analysis • Created best practices manual for sales teams to provide a single-source, company-wide guide

Santa Monica, Ca, Us

• Spearheaded the creation of sales and marketing strategies for a $92M adaptive reuse residential and commercial development project in Los Angeles, effectively driving interest and engagement.• Conceptualized and executed a series of tenant and community events aimed at generating excitement and fostering community engagement, ultimately contributing to the success of the sales process.• Directed and supervised a team of 10 sales and marketing professionals, ensuring seamless daily operations and achieving optimal sales outcomes for multi-family properties.• Managed comprehensive online and print media buying initiatives, orchestrated public relations campaigns, developed outreach programs, organized impactful events, and forged strategic partnerships to enhance project visibility and drive sales.• Led the planning and development of the interactive website, santeevillage.com, which was recognized with a nomination for the prestigious 2008 Major Achievement in Merchandising Excellence (MAME) award, showcasing innovation and excellence in online marketing within the real estate industry.

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