25+ YEARS OF EXPERIENCE AND SUCCESSES IN AGENCY AND CORPORATE ENVIRONMENTS, KEEPING BRANDS TOP-OF-MIND, TOP-OF-CHOICE AND TOP-OF-PURCHASE. Seasoned brand steward and proactive brand-builder with extensive experience, capabilities and know-how across all industries and environments. Accomplished in defining, positioning, integrating and promoting brands across today’s complex, cluttered and competitive marketing landscape, and consumer journey. Attentive to all brand efforts and activities with a simultaneous eye on the big-picture strategy, marketplace and measurable results. Delivers action-driven insights, results-oriented strategies, and integrated solutions, building meaningful engagement, response and brand success.KEY CAPABILITIES: Research / Data Analysis / Behavioral Insights / Audience Profiling / Brand Positioning / Audience Journey Mapping / Integrated Growth Strategy / Messaging Hierarchy / Tactical Planning / Creative Partnership / Account Leadership / Client Advocacy / Budget Development / Financial ManagementCONSUMER BRANDS IMPACTED: Aquaphor / Bank of America / Burt’s Bees / Coca-Cola / Cognis Nutrition & Health / Comcast / Coppertone / Crayola / Cricket / Disney / Eucerin / E&J Gallo / Frontline / Gatorade / General Cigar / Goya / Guinness / HBO / Hershey / Jagermeister / J&J / MasterCard / NatureSweet / NutraSweet / NIKE / Pollo Campero / Revlon / Sara Lee / Southern Comfort / Tropicana PHARMACEUTICAL BRANDS IMPACTED: Atozet / Baxter / Belsomra / Bravecto / Bridion / Cimzia / Delstrigo / Ezetrol / Fortegra / Fosamax / Gardisil / ICON / Isentress / Januvia / Keytruda / LeptoEdge / Liptruzet / Merck Internal / Merch US Vaccines / Mometamax / Nobivac / Novartis Oncology / Pifeltro / Prevnar / Recarbrio / RosuZet / Vetsulin / Vytorin / Zerbaxa / Zetia
Listed skills include Integrated Marketing, Marketing, Strategy, Marketing Strategy, and 40 others.