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25+ YEARS OF EXPERIENCE AND SUCCESSES IN AGENCY AND CORPORATE ENVIRONMENTS, KEEPING BRANDS TOP-OF-MIND, TOP-OF-CHOICE AND TOP-OF-PURCHASE. Seasoned brand steward and proactive brand-builder with extensive experience, capabilities and know-how across all industries and environments. Accomplished in defining, positioning, integrating and promoting brands across today’s complex, cluttered and competitive marketing landscape, and consumer journey. Attentive to all brand efforts and activities with a simultaneous eye on the big-picture strategy, marketplace and measurable results. Delivers action-driven insights, results-oriented strategies, and integrated solutions, building meaningful engagement, response and brand success.KEY CAPABILITIES: Research / Data Analysis / Behavioral Insights / Audience Profiling / Brand Positioning / Audience Journey Mapping / Integrated Growth Strategy / Messaging Hierarchy / Tactical Planning / Creative Partnership / Account Leadership / Client Advocacy / Budget Development / Financial ManagementCONSUMER BRANDS IMPACTED: Aquaphor / Bank of America / Burt’s Bees / Coca-Cola / Cognis Nutrition & Health / Comcast / Coppertone / Crayola / Cricket / Disney / Eucerin / E&J Gallo / Frontline / Gatorade / General Cigar / Goya / Guinness / HBO / Hershey / Jagermeister / J&J / MasterCard / NatureSweet / NutraSweet / NIKE / Pollo Campero / Revlon / Sara Lee / Southern Comfort / Tropicana PHARMACEUTICAL BRANDS IMPACTED: Atozet / Baxter / Belsomra / Bravecto / Bridion / Cimzia / Delstrigo / Ezetrol / Fortegra / Fosamax / Gardisil / ICON / Isentress / Januvia / Keytruda / LeptoEdge / Liptruzet / Merck Internal / Merch US Vaccines / Mometamax / Nobivac / Novartis Oncology / Pifeltro / Prevnar / Recarbrio / RosuZet / Vetsulin / Vytorin / Zerbaxa / Zetia
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Independent Marketing ConsultantConsultant Feb 2004 - PresentNycCollaborative resource solving business and marketing challenges for corporations, agencies, and start-ups. Key focus on translating data, trends, and business landscape into actionable insights, opportunities, strategy and integrated, go-to-market plans, optimizing impact and results for clients’ brands and bottom-line. -
EvpDraft Worldwide Feb 2001 - Jan 2004New York, New YorkBuilt New York-based shopper marketing division, integrating within agency’s corporate infrastructure and operations. Led operations, staff, business development, and financials. Agency consolidated operations to Chicago headquarters in 2004. -
Vp/MarketingFitlinxx Jan 1997 - Jan 2001Stamford, CtEarly-stage, venture-backed enterprise created new product category based on cutting-edge software systems and internet technology. Established and managed marketing infrastructure and team. Defined and implemented positioning, strategy, identity, plan and programs across sales force, trade and consumer channels. Severely blunted competitive entries and secured FitLinxx as best-in-class, launching the fitness network category. -
EvpEuro Rscg/Hadley Mar 1986 - Jan 1997New York, NyAgency recognized as one of the first practitioners of strategic integration and shopper marketing (Advertising Age 1991 Agency of the Year). Progressed to EVP, expanding client base and building staff from start-up of 3 to 58. Structured and supervised internal operations, staff, policies and procedures, and managed financials ensuring profitability and efficient operational flow. Defined client service roles, and established and integrated strategic planning capabilities within agency’s practice, infrastructure and procedures. Key lead on all new business pitches and initiatives. Acquired by Euro RSCG in 1993.
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Frequently Asked Questions about Robyn Imbimbo
What company does Robyn Imbimbo work for?
Robyn Imbimbo works for Consultant
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Robyn Imbimbo's current role is Brand Strategist.
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What schools did Robyn Imbimbo attend?
Robyn Imbimbo attended Purdue University.
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Robyn Imbimbo has interest in Arts And Culture.
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Robyn Imbimbo has skills like Integrated Marketing, Marketing, Strategy, Marketing Strategy, Advertising, Leadership, Strategic Planning, Brand Development, Budgets, Digital Marketing, Business, Business Development.
Who are Robyn Imbimbo's colleagues?
Robyn Imbimbo's colleagues are Anthony Baksh, Awie Bro, Hari Kamal Chaudhary, Tj Dobie, Chloe Isaacs, Daisy Leo, Lehoko Desmond.
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