Robyn Jacobs

Robyn Jacobs Email and Phone Number

General Manager @ Carolina Voices
Robyn Jacobs's Location
Matthews, North Carolina, United States, United States
Robyn Jacobs's Contact Details

Robyn Jacobs personal email

n/a
About Robyn Jacobs

Results oriented, Strategic Director with 10+ yrs franchise and license experience in high growth retail & restaurants. Track record completing complex projects by determining key stakeholders, devising clear plans, and leveraging resources. Consistently given greater level of resource management (indirect oversight of 100 field sales & operations team in matrix org) and financial responsibility ($65 mil revenue).Strategic PositioningProduct SegmentationBrand ManagementPricing StrategyMarketing Calendar Re-engineeringPromotions ManagementFinancial Management/P&L

Robyn Jacobs's Current Company Details
Carolina Voices

Carolina Voices

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General Manager
Robyn Jacobs Work Experience Details
  • Carolina Voices
    Marketing Director
    Carolina Voices Aug 2018 - Present
    Charlotte, North Carolina, Us
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  • Charlotte Symphony
    Interim Manager Marketing & Patron Services
    Charlotte Symphony Jan 2017 - Mar 2018
    Us
    Developed concert marketing and advertising across media channels including digital advertising, Google Adwords, radio, entertainment vehicles and cross promotional venues. Wrote ad copy, edited audio and video segments, determined media buys, and maintained community calendars and web event listings. Reviewed symphony ticket staff customer service metrics and wrote new training manual based on recommendations for service improvements. Assist with subscriber ticketing services.
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  • Starbucks
    Segment Director
    Starbucks 1999 - 2002
    Seattle, Wa, Us
    General Manager with P&L ownership for licensed & supply operations in hotels, airports & entertainment venues. Responsibilities included: long & short term strategy, business expansion, resource allocation, and all marketing function “P’s”.
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  • Starbucks
    Marketing Director Licensed Concepts And New Business Development
    Starbucks 1998 - 1999
    Seattle, Wa, Us
    Developed and executed licensed unit marketing calendar, new product rollouts, pricing, & trademark usage. Explored new technologies and future SBUX concepts.
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  • Taco Bell
    Senior Zone Marketing Manager
    Taco Bell 1996 - 1998
    Irvine, Ca, Us
    Designed relevant regional marketing initiatives highlighting professional sports, day-parts, and community goodwill ($600mil sales zone &$15mil media). Managed15 person account and media staff from multiple advertising agencies.
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  • Taco Bell
    Marketing Manager - Non-Traditional Venues
    Taco Bell 1994 - 1996
    Irvine, Ca, Us
    Executed licensed unit marketing calendar, new product launches, sales & trade show collateral, packaging, & marketing communications. --Won Taco Bell Way Award for entrepreneurial spirit.
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  • Taco Bell
    Senior Business Planner: Non-Traditional Venues
    Taco Bell 1992 - 1994
    Irvine, Ca, Us
    Formulated Strategic, Capital and Operating plans. Analyzed new concept strategic & financial viability.
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Robyn Jacobs Skills

Strategy Marketing Brand Management P&l Management Marketing Communications Marketing Strategy New Business Development Pricing Product Development Sales Strategic Partnerships Product Management Competitive Analysis Business Planning Team Leadership Project Management Segmentation Product Marketing Entrepreneurship Cross Functional Team Leadership Marketing Research Market Research Business Development Market Planning Analytics Integrated Marketing Segmentation Strategy P&l Ownership Agency And Media Management

Robyn Jacobs Education Details

  • Penn State University
    Penn State University
    Marketing & International Business
  • Wellesley College
    Wellesley College
    Economics

Frequently Asked Questions about Robyn Jacobs

What company does Robyn Jacobs work for?

Robyn Jacobs works for Carolina Voices

What is Robyn Jacobs's role at the current company?

Robyn Jacobs's current role is General Manager.

What is Robyn Jacobs's email address?

Robyn Jacobs's email address is rj****@****cks.com

What schools did Robyn Jacobs attend?

Robyn Jacobs attended Penn State University, Wellesley College.

What are some of Robyn Jacobs's interests?

Robyn Jacobs has interest in Children.

What skills is Robyn Jacobs known for?

Robyn Jacobs has skills like Strategy, Marketing, Brand Management, P&l Management, Marketing Communications, Marketing Strategy, New Business Development, Pricing, Product Development, Sales, Strategic Partnerships, Product Management.

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