Robyn Kraus Email & Phone Number

Greenwood Village, Colorado, United States

• Doubled B2B digital marketing channels through strategic initiatives such as buyer persona creation, video storyboarding, targeted email campaigns, webinars, and external newsletters, managing content for an established company and two subsidiary start-ups (CloudU and FinSyte.com LLC).• Optimized 2 go-to-market strategies, conducting customer research and product positioning.• Increased social media engagement by 150% and followers by over 200% through a revamped campaign strategy.• Coordinated logistics and managed risk for diverse projects, including online conferences and internal corporate events.• Improved ROI by $10K through Google Ads campaign analysis, competitor assessments, and the creation of elevated campaigns.

Englewood, Colorado

• Mobilized a cross-functional international team for a go-to-market initiative, preparing 10K+ representatives for a strategic partnership with Amazon to target unbanked customers.• Collaborated on over 15 software development and compliance projects, leading training writing efforts across various international stakeholder teams.• Authored comprehensive, multilingual training materials for global vendor audiences across 15 countries, aligning with departmental and organizational KPIs.• Researched and defined customer journey/UX, business cases, and SOPs as part of a mobile app prototyping team.

Greenwood Village, Co

• Spearheaded a high-profile IT documentation project for a government plan with assets worth $13 billion.• Partnered with client-facing teams to recommend learning and performance support solutions.• Created 4 guideline documents with SMEs and published deliverables to a wide range of stakeholders.

Greenwood Village, Co

• Supported software implementations for 6 major hospital groups, ensuring adherence to Meaningful Use and HIPAA standards.• Developed deliverable guidelines ensuring consistency across multiple projects.• Designed and delivered in-service and other educational presentations to executives and colleagues.• Onboarded and mentored new employees.

Denver, Co

* Analyzed trends and generated quality assurance healthcare reports in compliance with State of Colorado and Community Centered Board (CCB) regulations.* Completed gap analyses, created and maintained safety protocols. * Monitored medication management practices according to state standards.

Denver, Co

• Led and coached a team of 13, launching a new department and achieving a 400% growth in program participation within the first year.• Doubled department revenue over two years through the creation and execution of impactful grassroots fundraising projects.• Analyzed data and generated healthcare quality reports complying with State of Colorado regulations.• Researched and implemented new therapy solutions, documenting and establishing repeatable standards.

Master Of Healthcare Administration

Bachelor Of Arts