Robyn Lacasse Email & Phone Number

Fort Worth, Tx, Us

Fort Worth, Texas, United States

● Event Management: Demonstrated planning skills by leading cross-functional teams for seamless event execution.● Team Management: Conducted detailed meetings and provided clear agendas to align team expectations. Hosted postmortem evaluations and attendee surveys to assess performance and identify areas for improvement, ensuring each event met SMART (Specific, Measurable, Achievable, Relevant, Timely) criteria.● Show Management: Managed all logistical aspects of events, including catering services (addressing special requests and dietary restrictions), audio-visual needs, décor, schematics, staffing, transportation, marketing, and entertainment to align with each event.● Sponsorship Development: Devised and secured sponsorships for all events.● Marketing: Developed and executed marketing strategies for a non-profit, including creating promotional materials and social media content. Used data analysis for strategy refinement and increased brand awareness through presentations.● CRM Management: Oversaw marketing initiatives for each event and organizational needs, managing social media channels and maintaining a robust CRM system.● Public Relations: Collaborated with business owners to shape public opinion and maintain a positive community image of Community Storehouse● Managed all facets of event registration, encompassing branding, user experience, payment processing, form content, and policy compliance.

Irving, Texas, United States

• Developed, implemented, and managed core fundraisers in alignment with MADD's strategic plan, overseeing marketing, staff management, financials, and logistical execution of all fundraising activities. ● Prospect Research and Cultivation: Researched, developed, and maintained a dynamic prospect list, including revenue projections and secured sponsorships. ● Strategic Planning: Created and executed annual plans encompassing strategies, budgets, goals, and objectives. ● Community Networking: Actively networked with community organizations to support fund development efforts. ● Community Education: Educated community partners and the public about MADD's programs and services.● Volunteer Recruitment: Developed and implemented a volunteer recruitment plan to ensure adequate resources for all fundraising activities.● Revenue Research: Researched public and private foundations to identify unrestricted sources of revenue. ● Communication: Maintained active and consistent communication with supervisors and team members regarding the progress of core fundraisers.● Contract and Vendor Management: Managed contracts, vendors, and agreement procedures to ensure the successful implementation of fundraising initiatives

Fort Worth, Texas, United States

● Marketing: Collaborated with internal teams to design and produce comprehensive marketing materials for company events, direct mailings, email campaigns, landing pages, social media posts, run-of-site ads, and onsite collateral.● Event/Conference Management: Established event objectives, led kick-off meetings, created production and promotional timelines, secured event locations, planned programming, negotiated venues, communicated with event partners, and managed permits and contracts. Reconciled event P&Ls.● Community Relations: Managed nonprofit partnerships and served as the primary company contact for all nonprofit organizations in Fort Worth Coordinated with C-level executives and government officials.● Project Management: Executed multiple projects concurrently, coordinating efforts with internal and external teams to ensure timely delivery. Authored seven Standard Operating Procedures (SOPs) for company projects and events.● Event Management: Supervised corporate events and meetings with unique designs and budget management, resulting in cost savings. Coordinated entertainment and VIP needs including audio, catering, and travel. Demonstrated forecasting, scheduling, and prioritization skills.● Sponsorship Sales: Partnered with the internal sales team to develop event sponsorship packages, identify prospective sponsors, execute sponsorship contracts, and function as the primary contact for event partnerships.● Public Relations: Directed the creation and dissemination of press releases, pitched media opportunities, and cultivated strong relationships with local public relations firms.● Tracking trends in the industry to keep each event unique.

Fort Worth, Tx

● Leadership and Team Management: Directed and trained a team, overseeing sales and catering operations. Demonstrated strong leadership by orchestrating a comprehensive monthly marketing calendar.● Revenue and Market Growth: Leveraged entrepreneurial drive and business management skills to increase revenue, market share, and profit. Successfully worked on government and grant contracts.● Marketing and Business Development: Developed and managed a local marketing program tailored to specific business channels. Supported business objectives, fostered customer retention, executed business development strategies, provided sales support, and enhanced brand visibility.

Flower Mound, Tx

● Event Planning and Execution: Designed, organized, and executed all event details from initial contact to completion for up to 85 events annually, showcasing exceptional planning skills and attention to detail.● Customer Service: Maintained a courteous and professional attitude, resulting in 75% of clients being repeat business. Successfully catered to clients from diverse cultural and religious backgrounds.● Project Management: Organized and executed corporate events, ranging from 12-person meetings to large-scale events with up to 6,500 attendees.● Efficient Multi-Tasking: Demonstrated the ability to effectively multi-task and ensure seamless event execution.● Vendor Negotiations: Negotiated cost agreements with vendors to optimize budget and event quality.● Sales Achievement: Collaborated with staff to achieve over $1 million in sales, consistently being the top salesperson for five years.● Logistics Coordination: Coordinated all logistical aspects, including catering services (special requests, dietary restrictions), audio-visual needs, décor, schematics, staff, transportation, marketing, and entertainment to ensure cohesive event themes.● Regulatory Compliance: Obtained necessary documents, clearances, certificates, and approvals from local, state, and federal agencies to ensure event compliance.

Analyzed business developments and monitored market trends. Researched and analyzed consumer trends utilizing various databases, demographics, response rates, and qualitative/quantitative information to build category and brand reports. ● Designed marketing campaigns, evaluated marketing efforts, and offered suggestions for improvement.● Project manager for new products and coordinated IT, Art, and Marketing Departments● Performed ROI analysis of various marketing channels (email, SEO, SEM) to determine the best profit opportunities.