Robyn L Garrett Email & Phone Number

Bala Cynwyd, Pa, Us

Creating an outstanding customer experience across sales, marketing, operations, product development, and technology so that our clients can achieve their leadership development goals.

Bala Cynwyd, Pa, Us

Technology: Creation of industry-leading software that maximizes the impact of coaching; Systems thinking, design, and user experience enhancement; Develop product strategy and the features that are essential for users; Serve as the ultimate customer champion to increase adoptionSolutions Development: Take new products to market; Continuously iterate for increased customer satisfaction; Develop content to increase the value of products; Meet with customers and stakeholders to collect feedback; Help team achieve their full potentialLeadership: Serve as senior executive on leadership team; Introduce new automated processes; Streamline and consolidate systems; Create a customer-centric mindset of creating value and anticipating needs; Build, manage, and drive P&L

Bensalem, Pennsylvania, Us

Solutions Development: Served as a key stakeholder to develop a SaaS application that was named Best Digital Solution of 2018 by PM360 Magazine, a top-tier industry publication; Created branding and marketing plans for multiple SaaS solutions; Worked with UX and development experts to continually refine the solution and release/market new features every two weeksBranding: Rebranded and repositioned the company; Built new positioning statement, mission, brand promise, pillars, and brand personality; Defined internal and external tone of voice; Met with stakeholders to gain approval on and roll out new branding; Publically launched new brand on 7.30.18Marketing: Created the company’s marketing strategy and translated into effective tactics; Managed contractors to successfully execute media placement and PR; Hit all marketing milestones on time and on budget; Set up a sophisticated digital footprint comprised of SEO, SEM, tracking pixels, and retargeting techniques to define and monitor customer journeys and sales funel; Reported to executives and board members on new sales opportunities created by marketing efforts Creative Studio: Transformed and restructured the creative group from stale and stagnant to an award-winning team; Revolutionized the team’s approach to design and execution; Implemented the use of new tools to better create digital and interactive experiences

Product Development: Created multiple SaaS and digital solutions for B2B clients; Established market positioning for those products, including the creation and maintenance of a voice-of-customer feedback loop; Grew digital and SaaS solutions from concepts into fully-formed platforms, selling many millions in revenue per yearContent & Digital Strategy: Defined MNG's content strategy approach and integrated into all levels of the organization; Understood new trends and challenges to continually enhance our offerings; Educated others on digital strategy; Aligned resources to create ideal campaigns for our clients Leadership: Met with other department heads to identify, discuss, and solve company issues; Created, streamlined, and implemented company processes; Merged and restructured multiple departments to achieve greater efficiency; Manage P&LManagement: Built and maintained Operational Excellence, Enterprise Project Management, and Med/Legal/Regulatory departments; Developed and delivered training programs; Set individual/group goals and provide performance feedback; Managed direct and indirect reports; Managed $18.8M in revenue for 2015

Scaled business 500% over a 5-year period resulting in a multi $MM Private Equity acquisition; Led and directed a team of writers and project managers; Created content for hundreds of marketing materials, proposals, submissions, and company resources; Built and managed a team of writers and content consultants; Integrated content with the graphic design for maximum impact; Conceptualized and led a two-year proprietary analytics initiative to measure and assess content effectiveness and set/achieve goals for improvement; Developed and launched multiple SaaS B2B products, standardizing them and bringing them to market

San Diego, Ca, Us

Assisted with overflow during the launch of the PS4 and associated game brands- Managed multiple projects in coordination with Sony, Ready at Dawn, and Guerrilla Games- Rolled out and refined daily operating procedures to structure and scale the company- Coordinate with client contacts for medical and lifestyle brands

Thorofare, Nj, Us

- Managed editors, administrators, programmers, multimedia editors, and other staff- Performed strategic planning for Web-based projects and the company’s overall online initiative- Selected as one of five team leaders company-wide to revitalize the Web and digital strategies of the company- Coordinated with business development team to secure additional project funding (total 750K in 2009)- Served as Editor-in-Chief for four online medical education publications- Approved marketing plans and oversaw execution- Managed a team of developers to create and introduce an application for iPhone and BlackBerry- Wrote regular analytics reports and presented to stakeholdersTherapeutic areas: orthopedics, ophthalmology, plastic surgery, cranio maxillofacial surgery

Certificate, Marketing Strategy

B.A., English