Creating an outstanding customer experience across sales, marketing, operations, product development, and technology so that our clients can achieve their leadership development goals.

Technology: Creation of industry-leading software that maximizes the impact of coaching; Systems thinking, design, and user experience enhancement; Develop product strategy and the features that are essential for users; Serve as the ultimate customer champion to increase adoptionSolutions Development: Take new products to market; Continuously iterate for increased customer satisfaction; Develop content to increase the value of products; Meet with customers and stakeholders to collect feedback; Help team achieve their full potentialLeadership: Serve as senior executive on leadership team; Introduce new automated processes; Streamline and consolidate systems; Create a customer-centric mindset of creating value and anticipating needs; Build, manage, and drive P&L

Solutions Development: Served as a key stakeholder to develop a SaaS application that was named Best Digital Solution of 2018 by PM360 Magazine, a top-tier industry publication; Created branding and marketing plans for multiple SaaS solutions; Worked with UX and development experts to continually refine the solution and release/market new features every two weeksBranding: Rebranded and repositioned the company; Built new positioning statement, mission, brand promise, pillars, and brand personality; Defined internal and external tone of voice; Met with stakeholders to gain approval on and roll out new branding; Publically launched new brand on 7.30.18Marketing: Created the company’s marketing strategy and translated into effective tactics; Managed contractors to successfully execute media placement and PR; Hit all marketing milestones on time and on budget; Set up a sophisticated digital footprint comprised of SEO, SEM, tracking pixels, and retargeting techniques to define and monitor customer journeys and sales funel; Reported to executives and board members on new sales opportunities created by marketing efforts Creative Studio: Transformed and restructured the creative group from stale and stagnant to an award-winning team; Revolutionized the team’s approach to design and execution; Implemented the use of new tools to better create digital and interactive experiences

Product Development: Created multiple SaaS and digital solutions for B2B clients; Established market positioning for those products, including the creation and maintenance of a voice-of-customer feedback loop; Grew digital and SaaS solutions from concepts into fully-formed platforms, selling many millions in revenue per yearContent & Digital Strategy: Defined MNG's content strategy approach and integrated into all levels of the organization; Understood new trends and challenges to continually enhance our offerings; Educated others on digital strategy; Aligned resources to create ideal campaigns for our clients Leadership: Met with other department heads to identify, discuss, and solve company issues; Created, streamlined, and implemented company processes; Merged and restructured multiple departments to achieve greater efficiency; Manage P&LManagement: Built and maintained Operational Excellence, Enterprise Project Management, and Med/Legal/Regulatory departments; Developed and delivered training programs; Set individual/group goals and provide performance feedback; Managed direct and indirect reports; Managed $18.8M in revenue for 2015

Scaled business 500% over a 5-year period resulting in a multi $MM Private Equity acquisition; Led and directed a team of writers and project managers; Created content for hundreds of marketing materials, proposals, submissions, and company resources; Built and managed a team of writers and content consultants; Integrated content with the graphic design for maximum impact; Conceptualized and led a two-year proprietary analytics initiative to measure and assess content effectiveness and set/achieve goals for improvement; Developed and launched multiple SaaS B2B products, standardizing them and bringing them to market

Assisted with overflow during the launch of the PS4 and associated game brands- Managed multiple projects in coordination with Sony, Ready at Dawn, and Guerrilla Games- Rolled out and refined daily operating procedures to structure and scale the company- Coordinate with client contacts for medical and lifestyle brands

- Managed editors, administrators, programmers, multimedia editors, and other staff- Performed strategic planning for Web-based projects and the company’s overall online initiative- Selected as one of five team leaders company-wide to revitalize the Web and digital strategies of the company- Coordinated with business development team to secure additional project funding (total 750K in 2009)- Served as Editor-in-Chief for four online medical education publications- Approved marketing plans and oversaw execution- Managed a team of developers to create and introduce an application for iPhone and BlackBerry- Wrote regular analytics reports and presented to stakeholdersTherapeutic areas: orthopedics, ophthalmology, plastic surgery, cranio maxillofacial surgery