Robyn Lunsford Email and Phone Number

I’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Global Consumer Business Operations- Owns all operational, quality and cost KPI’s for US & International consumer business- Owns strategic vision including all systems, product, process and UX recommendations to drive both scale and cost efficiencies- Maintains ownership of global ops model and leads efforts to meet or exceed AOP targets - Directs both US & International Safety, Vetting, Quality Assurance & Member Servicing TeamsResearch & Voice of the Customer- Drives all competitive and consumer (qualitative & quantitative) research efforts for Care.com- Owns global consumer NPS and customer satisfaction (CSAT, CES) strategy- Presents findings and recommendations based on research & VOC to executive team to inform and direct product & marketing strategyBusiness Owner of New Product/Revenue Opportunities- Conducts consumer and competitive research to drive product, UX and marketing plan development- Establishes vision, TAM, business model & testing plans for new revenue opportunities- Builds cross-functional teams to support development, implementation and iteration of tests- Manages and owns revenue model in order to meet and exceed testing targets

Highly cross-functional role that includes several key components: Business Owner, Pet Care:• Established vision, business model and revenue goals for Care.com’s Pet Care vertical• Directs a cross-functional team (product, marketing, UX, operations) to execute against strategy to meet or exceed key performance metrics• Builds key strategic partnerships to support product and marketing effortsBusiness Owner of New Product/Revenue Opportunities• Conducts extensive consumer and competitive research to drive product, UX and marketing plan development• Establishes vision, TAM, business model & testing plans for new revenue opportunities• Builds cross-functional teams to support development, implementation and iteration of tests

Role included several key components: Business Owner for Community Marketing: • Developed & scaled the newly formed community team (included multiple small scale acquisitions)• Established and drove grassroots & traditional marketing campaigns to build community and drive engagement• Drove product vision to support community growthBusiness Owner for New Mobile App Products and Strategy:• Developed cross-functional team to establish & execute on acquisition, product, UX and marketing strategies • Developed & managed the operational support structure

Role Description:• Launched & directed the US and International-based member servicing, profile review, and safety review teams• Drove process efficiencies and product strategy to improve quality and reduce cost by 52% (UE basis)• Established structural plan to support cost effective scalability (over 500% team growth)• Reduced call wait times from 1 hour to 25 seconds through system enhancements and process efficiencies• Established and drove Care.com’s social media strategy (from 250K followers to ~750K followers)*Nominated & Accepted into Women’s Leadership Program: Run by the Boston Chamber of Commerce & Simmons College, the Women’s Leadership Program brings together a select group of emerging female leaders for a year-long program aimed at enhancing their leadership skills and engaging them in the region’s business and civic communities