Robyn Macé Email & Phone Number

Global

Leads the Central Marketing digital teams responsible for brand empowerment, sales enablement, product marketing, analyst relations, public relations, content marketing, social media, web operations, digital and SEO. Provides strategic advisory support to regional sales and marketing leaders in the planning and execution of decentralized marketing and revenue generation strategy.

Cape Town Area, South Africa

Responsible for analysis and planning of brand identity, architecture and positioning (with particular focus on product launches) to position the TRACC brand as a leading service provider in its target vertical markets. Lead the content team, oversaw and innovated all brand awareness touch points (including websites, SEO, social media, digital, product marketing, public relations and events) to ensure a coherent journey for clients, prospects and employees. Collaborated closely with product development, CoE, and regional sales and marketing operations teams in Australia, Africa/Middle East, China, Europe, Latin America, North America and South East Asia.

Uk/Europe, Asia, Usa

Responsible for developing and implementing marketing strategy for the reports division, ensuring sales targets are achieved and that all relevant promotional channels are maximised in the UK/Europe, Asia and US territories.

Responsible for all UK/European marketing communications for B2B legal and business information management reports. Experienced in launching niche publications and managing integrated campaigns across multiple titles within the publishing division.* Achieving monthly reports sales targets for the UK/Europe territories.* Full creative responsibility for online, e-mail and print communications. * Planning and managing the marketing budget across the reports product range.* Creating detailed marketing plans to ensure the success of each new product (3-5 per month).* Developing and maintaining the business' social media presence on Twitter and Linked-in.* Managing affiliate relationships to maximise promotion channels and drive sales.* Commissioning reviews and testimonials from key industry players.* Collaborating internally on new product concept, design and title.* Liaising with the sales department to provide relevant support materials. * Management responsibility for customer service executives and research and admin staff.

Full responsibility for ensuring the efficient operation of all customer service and administration duties for the marketing team within the publishing division. Included recruiting and managing temporary admin and research staff.

Digital Strategies For Business: Leading The Next-Generation Enterprise

Post Graduate Diploma In Strategic Marketing Management

Main Subjects: Market Research, Corporate Finance, Advertising and Promotions, Consumer Behaviour, International & Industrial Marketing.

Bachelor Of Social Science, Psychology, Organisational Psychology, Media And Writing

Agile Project Management