Robyn Macé Email & Phone Number

Global

Leads the Central Marketing digital teams responsible for brand empowerment, sales enablement, product marketing, analyst relations, public relations, content marketing, social media, web operations, digital and SEO. Provides strategic advisory support to regional sales and marketing leaders in the planning and execution of decentralized marketing and.

Cape Town Area, South Africa

Responsible for analysis and planning of brand identity, architecture and positioning (with particular focus on product launches) to position the TRACC brand as a leading service provider in its target vertical markets. Lead the content team, oversaw and innovated all brand awareness touch points (including websites, SEO, social media, digital, product.

UK/Europe, Asia, USA

Responsible for developing and implementing marketing strategy for the reports division, ensuring sales targets are achieved and that all relevant promotional channels are maximised in the UK/Europe, Asia and US territories.

Responsible for all UK/European marketing communications for B2B legal and business information management reports. Experienced in launching niche publications and managing integrated campaigns across multiple titles within the publishing division.* Achieving monthly reports sales targets for the UK/Europe territories.* Full creative responsibility for.

Full responsibility for ensuring the efficient operation of all customer service and administration duties for the marketing team within the publishing division. Included recruiting and managing temporary admin and research staff.

Digital Strategies For Business: Leading The Next-Generation Enterprise

Post Graduate Diploma In Strategic Marketing Management

Main Subjects: Market Research, Corporate Finance, Advertising and Promotions, Consumer Behaviour, International & Industrial Marketing.

Bachelor Of Social Science, Psychology, Organisational Psychology, Media And Writing

Agile Project Management