Robyn Mcfarlane

Robyn Mcfarlane Email and Phone Number

Aveda Global Director, eCommerce @ Aveda
Robyn Mcfarlane's Location
Port Washington, New York, United States, United States
Robyn Mcfarlane's Contact Details

Robyn Mcfarlane work email

Robyn Mcfarlane personal email

About Robyn Mcfarlane

Robyn Mcfarlane is a Aveda Global Director, eCommerce at Aveda. She possess expertise in advertising, fashion, brand development, marketing strategy, social media marketing and 14 more skills. Colleagues describe her as "Robyn is amazingly intelligent, creative and organized. The perfect match of right and left brain. I relied on her energy and cleverness every day she and I worked together at Clinique. I recommend her most highly." and "Robyn is the calm, cool, level-headed person who can handle a fast paced environment and works well under pressure. She is a people-oriented person and works very well with creative management as well as senior executive marketing/business management. Robyn is very thorough and detail-oriented with any project she takes on. She would be an asset for any company or executive!"

Robyn Mcfarlane's Current Company Details
Aveda

Aveda

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Aveda Global Director, eCommerce
Robyn Mcfarlane Work Experience Details
  • Aveda
    Global Director, Ecommerce
    Aveda Jan 2023 - Present
  • Aveda
    Senior Manager, Global Ecommerce
    Aveda Jan 2020 - Jan 2023
  • Aveda
    Manager, Ecommerce
    Aveda Jan 2017 - Dec 2019
  • Aveda
    Assistant Manager Ecommerce
    Aveda Jul 2014 - Dec 2016
    Manage North America E-commerce sites & refreshes from concept to completion for PC & mobile. Cascade refresh direction & assets to International E-commerce & coresite teams. Oversee the rollout & launch of new International E-commerce, coresite & splash page launches. Successfully launched and oversee My Aveda Styles iPhone app. Manage special projects for both US & International, while taking a mobile first approach to keep up with current market trends. Pull various reports using both coremetrics and adobe analytics tools. Supervise the customer service relationship to make sure all promotions, out of stock & product inquiries are addressed.
  • Aveda
    Online Associate
    Aveda Aug 2012 - Jul 2014
    Worked closely with International E-commerce & coresite teams to cascade refresh direction and work on special projects for each region. Oversee the rollout & launch of new International E-commerce, coresite & splash page launches. Successfully launched hair color landing pages which was than rolled out to all International teams. Pull various analytical reporting using coremetrics. Supervise the customer service relationship. Redesigned existing iPhone app & launched first Aveda iPad app My Aveda Makeover.
  • Aveda
    Online Coordinator
    Aveda Nov 2010 - Aug 2012
    Assisted and coordinated a large redesign project for both e-commerce and core sites for Aveda.com. Responsibilities included editing/proofing copy, gathering assets and researching new ideas to incorporate within project. Duties also included updating aveda.com products, categories, videos and offer codes using .net. Keep a detailed promotional calendar with all current promotional offers and emails. Proof and test offer emails each week. Pull reports using coremetrics to compare sales of products and entire franchises in past fiscal months & years. Give direction and work with front-end and back-end techs to update parts of aveda.com. Developed the first Aveda iPhone app My Aveda Styles.
  • Miraleste Music
    Music Manager
    Miraleste Music Sep 2009 - Nov 2010
    Help run a small music publishing company. Negotiate & create contracts for several songs for TV, Film, Commercials, etc. Manage the daily functions of a successful office. Also, am currently cataloging and organizing an auction for Richard Delvy's Estate on Sept 11, 2010 in Santa Monica (antiques, vintage music & surf memorabilia).
  • Estee Lauder / Clinique
    Executive Assistant / Assistant Art Buyer
    Estee Lauder / Clinique Mar 2006 - Sep 2009
    New York, Ny, Us
    Assisted Art Buying department by prop shopping, preparing contracts, calling in and sending back photographers, illustrators and models portfolios. Maintained contract/invoice archive system with all invoices and contracts pertaining to all photo shoots. Prepared shot lists and call sheets for photo shoots. Assisted Clinique Senior Vice President / Worldwide Creative Director and other executives. Organized meetings, maintain calendars and responded to emails on behalf of the Senior Vice President to various clients and other executives. Tagged and pulled all competitive advertising from various sources. Organized and stocked company product closet, made sure materials were ready for presentations. Oversaw all Creative aspects of department such as Copywriting, Print Design, Packaging Design, Global Retail Design and Creative Operations.
  • Estee Lauder / Clinique
    Business Information Center Assistant
    Estee Lauder / Clinique Oct 2004 - Mar 2006
    New York, Ny, Us
    Researched launches of new products domestically and internationally. Kept library and research organized. Formatted weekly alerts, which are distributed among all employees. Assisted in requests for executives and other employees. Created detailed excel spreadsheets. Completed invoices and expense reports for the Executive Director. Organized forums hosted by outside vendors.

Robyn Mcfarlane Skills

Advertising Fashion Brand Development Marketing Strategy Social Media Marketing Copywriting Beauty Industry Management Beauty Marketing Social Media Brand Management Cosmetics Creative Direction Marketing Communications Art Television Film Illustrator

Robyn Mcfarlane Education Details

  • San Diego State University
    San Diego State University
    Communication

Frequently Asked Questions about Robyn Mcfarlane

What company does Robyn Mcfarlane work for?

Robyn Mcfarlane works for Aveda

What is Robyn Mcfarlane's role at the current company?

Robyn Mcfarlane's current role is Aveda Global Director, eCommerce.

What is Robyn Mcfarlane's email address?

Robyn Mcfarlane's email address is rl****@****hoo.com

What is Robyn Mcfarlane's direct phone number?

Robyn Mcfarlane's direct phone number is +150436*****

What schools did Robyn Mcfarlane attend?

Robyn Mcfarlane attended San Diego State University.

What are some of Robyn Mcfarlane's interests?

Robyn Mcfarlane has interest in Beach, Volleyball, Fashion, Traveling, Etc, Beauty, Shopping, Swimming, Ice Skating, Movies.

What skills is Robyn Mcfarlane known for?

Robyn Mcfarlane has skills like Advertising, Fashion, Brand Development, Marketing Strategy, Social Media Marketing, Copywriting, Beauty Industry, Management, Beauty, Marketing, Social Media, Brand Management.

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