Robyn Mcfarlane work email
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Robyn Mcfarlane is a Aveda Global Director, eCommerce at Aveda. She possess expertise in advertising, fashion, brand development, marketing strategy, social media marketing and 14 more skills. Colleagues describe her as "Robyn is amazingly intelligent, creative and organized. The perfect match of right and left brain. I relied on her energy and cleverness every day she and I worked together at Clinique. I recommend her most highly." and "Robyn is the calm, cool, level-headed person who can handle a fast paced environment and works well under pressure. She is a people-oriented person and works very well with creative management as well as senior executive marketing/business management. Robyn is very thorough and detail-oriented with any project she takes on. She would be an asset for any company or executive!"
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Global Director, EcommerceAveda Jan 2023 - Present -
Senior Manager, Global EcommerceAveda Jan 2020 - Jan 2023 -
Manager, EcommerceAveda Jan 2017 - Dec 2019 -
Assistant Manager EcommerceAveda Jul 2014 - Dec 2016Manage North America E-commerce sites & refreshes from concept to completion for PC & mobile. Cascade refresh direction & assets to International E-commerce & coresite teams. Oversee the rollout & launch of new International E-commerce, coresite & splash page launches. Successfully launched and oversee My Aveda Styles iPhone app. Manage special projects for both US & International, while taking a mobile first approach to keep up with current market trends. Pull various reports using both coremetrics and adobe analytics tools. Supervise the customer service relationship to make sure all promotions, out of stock & product inquiries are addressed. -
Online AssociateAveda Aug 2012 - Jul 2014Worked closely with International E-commerce & coresite teams to cascade refresh direction and work on special projects for each region. Oversee the rollout & launch of new International E-commerce, coresite & splash page launches. Successfully launched hair color landing pages which was than rolled out to all International teams. Pull various analytical reporting using coremetrics. Supervise the customer service relationship. Redesigned existing iPhone app & launched first Aveda iPad app My Aveda Makeover. -
Online CoordinatorAveda Nov 2010 - Aug 2012Assisted and coordinated a large redesign project for both e-commerce and core sites for Aveda.com. Responsibilities included editing/proofing copy, gathering assets and researching new ideas to incorporate within project. Duties also included updating aveda.com products, categories, videos and offer codes using .net. Keep a detailed promotional calendar with all current promotional offers and emails. Proof and test offer emails each week. Pull reports using coremetrics to compare sales of products and entire franchises in past fiscal months & years. Give direction and work with front-end and back-end techs to update parts of aveda.com. Developed the first Aveda iPhone app My Aveda Styles. -
Music ManagerMiraleste Music Sep 2009 - Nov 2010Help run a small music publishing company. Negotiate & create contracts for several songs for TV, Film, Commercials, etc. Manage the daily functions of a successful office. Also, am currently cataloging and organizing an auction for Richard Delvy's Estate on Sept 11, 2010 in Santa Monica (antiques, vintage music & surf memorabilia).
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Executive Assistant / Assistant Art BuyerEstee Lauder / Clinique Mar 2006 - Sep 2009New York, Ny, UsAssisted Art Buying department by prop shopping, preparing contracts, calling in and sending back photographers, illustrators and models portfolios. Maintained contract/invoice archive system with all invoices and contracts pertaining to all photo shoots. Prepared shot lists and call sheets for photo shoots. Assisted Clinique Senior Vice President / Worldwide Creative Director and other executives. Organized meetings, maintain calendars and responded to emails on behalf of the Senior Vice President to various clients and other executives. Tagged and pulled all competitive advertising from various sources. Organized and stocked company product closet, made sure materials were ready for presentations. Oversaw all Creative aspects of department such as Copywriting, Print Design, Packaging Design, Global Retail Design and Creative Operations. -
Business Information Center AssistantEstee Lauder / Clinique Oct 2004 - Mar 2006New York, Ny, UsResearched launches of new products domestically and internationally. Kept library and research organized. Formatted weekly alerts, which are distributed among all employees. Assisted in requests for executives and other employees. Created detailed excel spreadsheets. Completed invoices and expense reports for the Executive Director. Organized forums hosted by outside vendors.
Robyn Mcfarlane Skills
Robyn Mcfarlane Education Details
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San Diego State UniversityCommunication
Frequently Asked Questions about Robyn Mcfarlane
What company does Robyn Mcfarlane work for?
Robyn Mcfarlane works for Aveda
What is Robyn Mcfarlane's role at the current company?
Robyn Mcfarlane's current role is Aveda Global Director, eCommerce.
What is Robyn Mcfarlane's email address?
Robyn Mcfarlane's email address is rl****@****hoo.com
What is Robyn Mcfarlane's direct phone number?
Robyn Mcfarlane's direct phone number is +150436*****
What schools did Robyn Mcfarlane attend?
Robyn Mcfarlane attended San Diego State University.
What are some of Robyn Mcfarlane's interests?
Robyn Mcfarlane has interest in Beach, Volleyball, Fashion, Traveling, Etc, Beauty, Shopping, Swimming, Ice Skating, Movies.
What skills is Robyn Mcfarlane known for?
Robyn Mcfarlane has skills like Advertising, Fashion, Brand Development, Marketing Strategy, Social Media Marketing, Copywriting, Beauty Industry, Management, Beauty, Marketing, Social Media, Brand Management.
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