Robyn Mcgill

Robyn Mcgill Email and Phone Number

Communications and Community Relations Professional, Media Maven and Accomplished Writer @ Alzheimer's Association - Wisconsin Chapter
milwaukee, wisconsin, united states
Robyn Mcgill's Location
Milwaukee, Wisconsin, United States, United States
Robyn Mcgill's Contact Details

Robyn Mcgill personal email

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About Robyn Mcgill

Seasoned media and community relations professional specializing in marketing communications, media content creation and customer facing events and promotions for corporate and nonprofit sectors. Having worked in broadcast television, I know what makes news, how to tell the story, and how to grab the audience. My strengths center on taking a project full circle – from initial concept through creative development and execution. I’m regarded for my collaborative style and my ability to work under tight deadlines.Specialties: video production, media and public relations, creative project management, brand management, message development, writing, editing, research, strategic thinking

Robyn Mcgill's Current Company Details
Alzheimer's Association - Wisconsin Chapter

Alzheimer'S Association - Wisconsin Chapter

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Communications and Community Relations Professional, Media Maven and Accomplished Writer
milwaukee, wisconsin, united states
Employees:
15
Robyn Mcgill Work Experience Details
  • Alzheimer'S Association - Wisconsin Chapter
    Director Marketing Communications
    Alzheimer'S Association - Wisconsin Chapter Aug 2011 - Present
    Greater Milwaukee Area
  • Independent
    Freelance Producer/Writer
    Independent Mar 2009 - Aug 2011
    Available for research, writing, editing and video producing on an as needed basis. Seeking new full-time opportunities in communications/public relations and related enterprises.
  • Time Warner Cable Wisconsin
    Producer/Writer
    Time Warner Cable Wisconsin Dec 2005 - Mar 2009
    Developed and produced unique local television programming for more than 200,000 digital cable subscribers in Southeastern Wisconsin and the Fox Valley. Produced multi-media presentations for internal clients and non-profit community organizations.• Increased viewership for Wisconsin On Demand by more than 3 million people over a 3-year period by developing and producing compelling programs and marketing promotions.• Played integral role in the accelerated launch of Time Warner Cable… Show more Developed and produced unique local television programming for more than 200,000 digital cable subscribers in Southeastern Wisconsin and the Fox Valley. Produced multi-media presentations for internal clients and non-profit community organizations.• Increased viewership for Wisconsin On Demand by more than 3 million people over a 3-year period by developing and producing compelling programs and marketing promotions.• Played integral role in the accelerated launch of Time Warner Cable Sports 32 by delivering innovative, cost effective sports programming under tight deadlines while maintaining focus on existing duties and company priorities.• Generated substantial cost savings for multiple divisions by leading a creative team that produced several Human Resources training and development videos that were distributed to cable operators nationally.• Elevated the company’s philanthropic profile in the community by producing an educational multi-media exhibit featuring the memories of local Holocaust Survivors for the Jewish Museum Milwaukee that is being used as a permanent museum display. Show less
  • United Way Of Greater Milwaukee
    Media And Community Relations Manager
    United Way Of Greater Milwaukee Jul 2000 - Mar 2005
    Strengthened the organization’s broad public profile through marketing, advertising, media and events, resulting in fundraising campaign increases of $2 million for five consecutive years. • Exceeded media placements 20% each year by creating a strategic media plan, which included developing relationships with diverse media contacts and writing effective media correspondence.• During the 9/11 crisis effectively and strategically utilized media contacts, and mobilized external… Show more Strengthened the organization’s broad public profile through marketing, advertising, media and events, resulting in fundraising campaign increases of $2 million for five consecutive years. • Exceeded media placements 20% each year by creating a strategic media plan, which included developing relationships with diverse media contacts and writing effective media correspondence.• During the 9/11 crisis effectively and strategically utilized media contacts, and mobilized external volunteers and community resources to assist the organization in raising an additional $2 million for United Way of America’s September 11th Fund.• Elevated brand loyalty by developing and maintaining strategic relationships with corporate investors, individual donors, community volunteers, recipient agencies, and members of the media.• Promoted goodwill among donors and volunteers through planning and execution of special events including campaign kick-off and closing celebrations, fundraising events, and annual meeting.• Saved the organization more than $250,000 a year by developing creative multi-media presentations, marketing and advertising materials for the annual community campaign.• Chaired Communications Committee and developed effective advertising and media strategies for the 2002 launch of Milwaukee County’s 2-1-1 information and referral hotline. Show less
  • Witi-Tv, Fox 6 Milwaukee
    Producer/Writer
    Witi-Tv, Fox 6 Milwaukee May 1985 - Jun 2000
    Assumed increasing responsibility and received promotions as a Producer, Community Relations Professional, Marketing and Sales Associate, and Creative Services and Programming Specialist• Created and produced spot promotion and fulfillment of marketing projects that helped generate more than $1 million in new revenue for the company each year. Served as liaison between company and advertisers/agencies.• Defined company image as Milwaukee’s community service leader by developing… Show more Assumed increasing responsibility and received promotions as a Producer, Community Relations Professional, Marketing and Sales Associate, and Creative Services and Programming Specialist• Created and produced spot promotion and fulfillment of marketing projects that helped generate more than $1 million in new revenue for the company each year. Served as liaison between company and advertisers/agencies.• Defined company image as Milwaukee’s community service leader by developing, implementing and promoting numerous community service projects including TV6 Holiday Toy Chest, the Muscular Dystrophy Telethon and Festival, and Round Up for the Hungry. • Significant contributor to numerous projects that earned the company 15 Wisconsin Broadcasters Association Awards for Community Service from 1988-1997.• Increased news viewership and station revenue by developing and producing Carl Zimmerman’s “Time of Your Life” Senior Report, a series of 238 bi-weekly sponsored news segments targeted to older adults. Show less

Robyn Mcgill Skills

Video Production Public Relations Message Development Brand Development Social Media Copywriting Strategic Communications Marketing Communications Advertising Nonprofits Video Fundraising Broadcast Event Management Crisis Communications Creative Direction Marketing Community Development Media Relations Television Press Releases Nonprofit Organizations

Robyn Mcgill Education Details

Frequently Asked Questions about Robyn Mcgill

What company does Robyn Mcgill work for?

Robyn Mcgill works for Alzheimer's Association - Wisconsin Chapter

What is Robyn Mcgill's role at the current company?

Robyn Mcgill's current role is Communications and Community Relations Professional, Media Maven and Accomplished Writer.

What is Robyn Mcgill's email address?

Robyn Mcgill's email address is ro****@****.rr.com

What is Robyn Mcgill's direct phone number?

Robyn Mcgill's direct phone number is +141480*****

What schools did Robyn Mcgill attend?

Robyn Mcgill attended University Of Wisconsin-Milwaukee, Northwestern University, Larkin High School, Northwestern University.

What are some of Robyn Mcgill's interests?

Robyn Mcgill has interest in Writing, Volunteering, Social Media, Reading, Gourmet Cooking.

What skills is Robyn Mcgill known for?

Robyn Mcgill has skills like Video Production, Public Relations, Message Development, Brand Development, Social Media, Copywriting, Strategic Communications, Marketing Communications, Advertising, Nonprofits, Video, Fundraising.

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