Managing marketing team meetings and planning sessions, Monitoring, measuring, and analyzing the effectiveness of marketing initiatives. Constantly working to optimizing efficiencies to make the marketing team work better for the company as a whole. Design, implement and facilitate annual marketing plan.Developing high-level marketing and brand strategy in line with the strategic vision of the organizationSupervise Brand Ambassadors, Brand Managers, Marketing Content Strategist, Affiliate and Paid Search Manager, and Director of Marketing.Make staffing and hiring decisions within marketing, customer service, and sales department.Build and develop a marketing, sales and customer support teams which are competent, commercially astute, dedicated and efficient.Manage day to day activity with PR, press and marketing communications agencies Pioneer and implement measurable strategies that will drive revenue, increase conversions and awareness of brandPartner closely with development department to create a solid plan for site changes.Establish best in class web presence that drives revenueEvaluate and enhance search engine optimizationEnsure that the brand is strong and consistent in every marketing tacticLead the creation of inspiring design, content, and campaigns that build the brandLead Brand Ambassador team to create a best in class social media presenceDevelop innovative campaigns that increase quality fans and followers and turn them into customersMeasure and manage recognition and reputation