Encyclomedia creates highly targeted media databases for companies wanting to begin, expand or improve their publicity work. We also help journalists educate the PR folk on exactly what news release info they're actually looking for, plus journalists can add their contact preferences and pitching tips. The aim is to make our clients' PR campaigns more effective through the detailed, targeted info we give them; and in the same process help to decrease the amount of PR spam the journalists receive.Media Alerts launched in May 2009 as a way for journalists to submit requests for information or contacts relevant to the stories they're working on. These requests are then sent to the PR subscribers who are in the best position to help the journalist, while also finding publicity opportunities they may never have known about.Specialties: Business innovation, media database expert, media relations success tips, practical PR advice, marketing, brand & communications strategy, idea generation.