Robynne (Trifiletti) Parkington

Robynne (Trifiletti) Parkington Email and Phone Number

Senior Director of Marketing @ I Live Here I Give Here
Philadelphia, PA, US
Robynne (Trifiletti) Parkington's Location
Austin, Texas, United States, United States
Robynne (Trifiletti) Parkington's Contact Details

Robynne (Trifiletti) Parkington work email

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About Robynne (Trifiletti) Parkington

Marketing + design: an unexpected career combination, and my creative advantage.With 15 years of experience in marketing, branding, and campaign strategy, I’ve successfully pivoted and scaled my career throughout layoffs and cross-country moves, architecting a path for myself that lets me use both sides of my brain. A degree in marketing and communications led to my first job in broadcasting before switching to marketing and events for the commercial and nonprofit worlds. I then joined an agency, working with digital design teams while earning a (second) degree in design, where I learned to apply design principles to fully-immersive omnichannel marketing campaigns. Since then, I've worked agency-side and in-house. I've served well resourced global companies, and boutique organizations with big hearts/small budgets. Ideating on creative concepts and bringing them to life is my favorite work, and I love partnering values driven companies who recognize the importance of defining their brand thoughtfully and leveraging it strategically. I believe that consistent communication, empathy, and kindness create solid relationships built on trust, and I’m always setting small goals to work towards something bigger: for myself, my teams, and the community at large.I’m very active in my local creative community, having volunteered many hours over the last several years to CreativeMornings, Austin Design Week, Social Media Week and General Assembly, among others. I strive for balance in how my work is integrated into my life, and I love recharging in nature and nurturing connections with friends and family in my off time.Does your marketing strategy have a design problem? Reach out and let’s chat.

Robynne (Trifiletti) Parkington's Current Company Details
I Live Here I Give Here

I Live Here I Give Here

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Senior Director of Marketing
Philadelphia, PA, US
Employees:
25
Robynne (Trifiletti) Parkington Work Experience Details
  • I Live Here I Give Here
    Senior Director Of Marketing
    I Live Here I Give Here
    Philadelphia, Pa, Us
  • I Live Here I Give Here
    Sr. Director Of Strategic Marketing, Communications & Online Engagement
    I Live Here I Give Here Sep 2021 - Present
    Austin, Texas, United States
    Head of marketing for the nonprofit’s brand and 8 annual programs, including Amplify Austin Day. My first organizational goal was to elevate all branding and messaging. I achieved this by creating a new Brand Guide, Messaging Platform, Voice & Tone Guide, and suite of internal templates. I then conducted a market research project to reach a wider audience, leading to 30% more impressions and $2.2 Million donations from marketing attributed channels. With my direction, we then launched a new email automation strategy to nurture program participants, earning 30k new email subscribers in 2 years. My ongoing work has also directly contributed to a 27% increase in year-round website traffic and earned 5000+ new followers on social media, with a consistent 10% engagement rate on Instagram. As a full-time marketing team of one, I stretched our resources by managing 15 independent contractors, including interns, and more than 40 media partners to assist with marketing campaign promotions, while decreasing spending year-over-year.
  • Mighty Citizen
    Marketing Strategist
    Mighty Citizen Apr 2020 - Sep 2021
    Austin, Texas, United States
    Marketing lead for all agency clients in charge of integrated marketing strategies, digital marketing, analytics, media buying, and content curation. This included elevating internal marketing team initiatives with the introduction of remarketing tactics and a new marketing automation platform. During this time, I led strategy for more than a dozen clients across nonprofit, associations, higher education, and government agency industries and created agency-wide standards for client reporting and goal-setting.
  • Wework
    Senior Strategic Brand Manager - North America
    Wework Jan 2019 - Feb 2020
    Austin, Tx
    National role leading brand strategy, omnichannel campaign management, creative production, and process automation efforts for North America’s Integrated Marketing team. This includes overseeing the creative direction and strategy of several global sales enablement initiatives, such as property marketing brand standards, out of home advertising solutions, market specific localized campaigns, and an internal sales app that has contributed to $2 million in revenue.
  • Wework
    Brand And Sales Enablement Manager - Western United States
    Wework May 2018 - Jan 2019
    Austin, Tx
    Management and production head for all creative brand and sales enablement initiatives across Western North America. Recognized as "Marketer of Year" in the 2018 WeWork Global Marketing Awards.
  • Wework
    Regional Marketing Manager - Texas
    Wework Aug 2017 - May 2018
    Austin, Tx
    Directed all media buying, creative production, and new opening marketing efforts across Texas, while supporting the goals of local sales and building operation teams.
  • Social Distillery
    Associate Creative Director
    Social Distillery Feb 2017 - Aug 2017
    Austin, Tx
    Responsible for all digital media campaign and content strategies, ideation, and execution for the entire portfolio of business.
  • Social Distillery
    Strategic Account Manager + Designer
    Social Distillery Oct 2016 - Feb 2017
    Austin, Tx
    Collaborated on strategic activation opportunities for clients such as establishing measurable goals, identifying brand’s online brand opportunities and social media campaign strategy. Additionally, lead agency process initiatives which included launching a new business proposal process that generated $500,000 in new revenue in 2017.
  • Social Distillery
    Strategic Account Coordinator + Designer
    Social Distillery Apr 2016 - Oct 2016
    Austin, Tx
    Assisted the Art Director on creative production for several client campaigns. Most notably serving as a designer on the Chuy's Tex Mex 2016 Holiday campaign which became a W3 Award “2017 Gold Social Content & Marketing-Humor” recipient.
  • Freshform Interactive
    Strategic Partnerships + Graphic Designer
    Freshform Interactive Mar 2015 - Dec 2015
    Austin, Tx
    - Spearheaded all new business and marketing efforts for the company's first satellite office, generating a $600,000 in new revenue in the first 8 months.- Managed and maintained existing client relationships and new proposals within the Texas market.- Lead the bidding process to secure a master contract with Texas A&M University.- Took personal initiative to establish relationships with community organizations to spread company awareness locally, including SXSW, CreativeMornings, AMA Austin, Ad2, Built in Austin, AIGA, NewCo, and WeWork.- Assisted in the creation of company branded materials and promotional initiatives.
  • Competitor Group
    Partnerships Marketing Lead
    Competitor Group Jan 2013 - Jul 2015
    San Diego, Ca
    - Maintained long-term relationships with partnerships for co-sponsored promotional events, yielding 68% retention rates annually.- Lead the strategy and design of marketing assets for partnership development initiatives.- Developed and implemented strategic recruiting initiatives, achieving a 10% increase in revenue in the first 6 months.- Consulted on marketing best practices for individual partnership teams.
  • Ninthlink
    Graphic Designer
    Ninthlink Sep 2014 - Mar 2015
    San Diego, Ca
    - Collaborate with clients to design logos, stationery and brand strategy for their unique business.- UI/UX design focused on the creation of wireframes, prototyping, and user testing, to designing graphic components for client websites and digital publications.
  • Fyc Labs
    Graphic Designer
    Fyc Labs Jan 2014 - Nov 2014
    San Diego, Ca
    - Collaborate with clients to design logos, stationery and brand strategy for their unique business.- UI/UX design focused on the creation of wireframes, prototyping, and user testing, to designing graphic components for client websites and digital publications.
  • American Cancer Society
    Determination Marketing Manager
    American Cancer Society Jul 2012 - Oct 2012
    Houston, Tx
    - Responsible for introducing and recruiting participants for the new “DetermiNation” brand to the Houston area through traditional advertising, press relations, social networking, email marketing, local partnerships, and grassroots initiatives.- Strategized and implemented tactics designed to develop the constituency, increase fundraising and retain participants.- Developed a national activation for corporate sponsorship implementation.- Trained colleagues on ideal marketing and recruitment strategies.
  • Crohn'S & Colitis Foundation Of America
    Team Challenge Marketing Manager
    Crohn'S & Colitis Foundation Of America Oct 2011 - Jul 2012
    Houston, Tx
    - Managed all marketing and recruitment efforts for the Houston chapter’s “Team Challenge” program through traditional advertising, press relations, corporate sponsorships, social networking, e-mail marketing and various grass roots avenues.- Created program budgets, marketing plans and monthly expense reports based on extensive research.- Trained volunteer support staff and developed relationships with program alumni for successful campaign implementation.- Served as fundraising mentor by planning and coordinating fundraising events, hosting educational clinics and drafting weekly e-newsletters.
  • Urban Outfitters
    Free People Event Marketing Manager
    Urban Outfitters Oct 2010 - Oct 2011
    Houston, Tx
    - Planned and coordinated bi-monthly in-store events for Houston area Free People locations.- Managed partnerships with vendors and like-minded organizations for cross-promotional opportunities.- Developed promotional materials, event proposals, and budgets for all in-store events and contests.- Responsible for store management duties including managing event staff, meeting sales goals and bookkeeping.
  • Border Media
    Morning Radio Show Co Host, "The Woody Show" 94.1 Ktfm
    Border Media Mar 2008 - Oct 2010
    San Antonio, Tx
    - Created and co-hosted a morning radio show, retaining +500,000 listeners over 2 years.- Aided in the design of all morning show branding, collateral, and promotional materials.- Assisted in the conception and activation of all morning show promotional events and campaigns.

Robynne (Trifiletti) Parkington Education Details

Frequently Asked Questions about Robynne (Trifiletti) Parkington

What company does Robynne (Trifiletti) Parkington work for?

Robynne (Trifiletti) Parkington works for I Live Here I Give Here

What is Robynne (Trifiletti) Parkington's role at the current company?

Robynne (Trifiletti) Parkington's current role is Senior Director of Marketing.

What is Robynne (Trifiletti) Parkington's email address?

Robynne (Trifiletti) Parkington's email address is ro****@****ere.org

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Robynne (Trifiletti) Parkington's direct phone number is +121072*****

What schools did Robynne (Trifiletti) Parkington attend?

Robynne (Trifiletti) Parkington attended Texas Tech University, The Art Institute Of California-San Diego.

Who are Robynne (Trifiletti) Parkington's colleagues?

Robynne (Trifiletti) Parkington's colleagues are Christian Wells, Piper Nelson, Shell Undefined, Mohammed Ennajjari, Charli Krause, Jerry Davis, Natalie Pretzer-Lin.

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