Robyn O'Connor Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Current accounts include Molina Healthcare, Hello Fresh, Draft Kings, Takeya, Zola, Purple & more

Chicago, Il, Us

Accounts included United Health Group, Oasis Collections and Hair Club for Men.• Created, presented, and executed effective direct response digital media plans on a quarterly basis• Integrated multi-touch attribution tool A360 (Adometry) results into over-arching media strategy and optimizations• Analyzed cross channel results to create holistic media plan that addresses full consumer path to conversion • Formulated complex retargeting strategy utilizing AdWords audience pools to drive consumers down conversion funnel without duplication across UHG products • Shaped tactic-specific KPIs and reporting structures to evaluate performance between vendors and placements • Drove demand and increased branded searches through upper funnel prospecting and video campaign• Successfully launched programmatic TV to gain reach among target market and increase cost efficiencies• Pinpointed hard-to-find target audience via market research and vendor collaboration • Wrote multiple client POVs and process documents regarding brand safety, dynamic ad set up, and CRM integration • Maintained highest standard of brand safety across all partners, including exchanges

• Created, presented, and executed effective direct response digital media plans on a quarterly basis• Integrated multi-touch attribution tool A360 (Adometry) results into over-arching media strategy and optimizations• Analyzed cross channel results to create holistic media plan that addresses full consumer path to conversion • Formulated complex retargeting strategy utilizing AdWords audience pools to drive consumers down conversion funnel without duplication across UHG products • Shaped tactic-specific KPIs and reporting structures to evaluate performance between vendors and placements • Drove demand and increased branded searches through upper funnel prospecting and video campaign• Successfully launched programmatic TV to gain reach among target market and increase cost efficiencies• Pinpointed hard-to-find target audience via market research and vendor collaboration • Wrote multiple client POVs and process documents regarding brand safety, dynamic ad set up, and CRM integration • Maintained highest standard of brand safety across all partners, including exchanges

Irvine, Ca, Us

• Analyze and segment email customer database • Develop and execute broadcast and trigger email marketing campaigns across the customer lifecycle• Lead A/B tests in subject lines, creative, and copy to improve open-rates, click-through rates and conversion• Initiate email acquisition campaigns via lead generation platforms and co-marketing efforts• Work with Display/Retargeting and Affiliate Marketing vendors in order to meet sales and traffic KPIs• Work closely with the buying & merchandising team to coordinate product highlights across digital efforts• Assist in the development and launch of Wet Seal’s first mobile app and loyalty program.

Primary account - Mercury Insurance• Act as a liaison between publishers, agency, and client• Develop and execute strong media plans in order to meet aggressive ROI objectives• Negotiate with partners for efficient rates across all platforms• Analyze and compare data segments to understand audience interaction with the product and drive most qualified traffic to the site.• Collaborate with traditional media team for connected TV and VOD plans• Compile RFPs, media plans, strategy decks, POVs, and other related media documents as needed• Spearhead the implementation of a third party attribution partner to further understand the consumer landscape beyond last-click attribution• Monitor view-ability tagging and tracking across all platforms.• Manage SEM campaigns in order to maintain always on branding approach and profitable non-brand campaign

Accounts: Belkin and Del Taco• Assist in the weekly reporting and optimization of media buys• Analyze tracking and pacing reports• Troubleshoot ad delivery with vendors• Experience working with branding and direct response campaigns through DSPs, ad networks, native platforms, social media, and SEM• Manage billing and invoicing records • Researched target markets through ComScore in order to create compelling branding campaigns• Manage paid social media platforms

New York, New York, Us

Production Apprentice• FCC quarterly report writer• Special projects lead to complete court ordered subpoenas and footage requests from production companies• Supported reporters, producers, and assignment editors in a live on-air environment

New York, New York, Us

• Observed the daily operation of the #1 news station in Los Angeles• Shadowed producers, editors, reporters, directors, technicians, and writers• Traveled with reporters to field shoots in order to understand how a story was built and developed .

Pomona, Ca, Us

• Start to finish production of campus promotional videos and student interest pieces• Post-production skills of editing video content and creating graphics

New York, Ny, Us

• Collaborated with various photographers, artists, designers, and marketing managers to achieve advertising vision• Abercrombie, Alloy, CFDA, Kohl’s, Nordstrom, Teen Vogue, Vans, and more