•Internet Marketing Consultant focused on SEM, websites, SEO, social media, market research for SMBs & franchises•Delivering strategic marketing, Internet, local advertising, social media, mobile plans•Developing programs for customer retention, acquisition, and loyalty•Managed healthcare client's social media and digital strategy, including building momentum from client product appearance on The View and Good Morning America•Redesigned and launched interpretation and translation client’s new website, international website, mobile site, and social media to establish a consistent brand identity, streamlined user experience, and contemporary digital presence•Analyzed market dynamics, reviewed competitive landscape, conducted customer interviews, and identified success factors to help automotive client evaluate potential acquisition•Evaluated daily deal client's website to improve value proposition, customer tools, and reporting dashboard•Conducted competitive research to identify market positioning opportunities for clientsRobyn Rose: keywords: Dallas, DFW, vice president, VP, multi-channel, digital marketing, social media, mobile, franchise marketing, consulting, strategy, local, retention, acquisition, loyalty, B2B, consumer marketing

•Managing online and traditional marketing programs, resulting in double-digit growth for local franchisee•Creating in-store promotions and guerilla marketing to drive customer loyalty and new traffic•Built marketing campaign to drive off-premise catering business, resulting in Top 3 franchise statusRobyn Rose: keywords: Dallas, DFW, multi-channel, online marketing, promotions, franchise marketing, local, retention, acquisition, loyalty, B2B, consumer marketing

•Drove multi-billion dollar portfolio to hundreds of thousands of clients across multi-media solutions•Developed Internet and mobile strategy to create a premier local buying experience•Integrated new branding and a consumer protection program, across all product lines and websites•Initiated product margin analysis, resulting in multi-million dollar savings•Led strategic redesign of Superpages.com user interface, including social media, coupons, and online game, increasing consumer usage and organic site trafficRobyn Rose: keywords: Dallas, DFW, vice president, VP, multi-channel, multi-brand, product marketing, Internet, mobile, branding, social media, retention, loyalty, B2B, consumer marketing

•Shaped strategic transformation of leading local search site•Directed advertising campaign, including investment in company’s first venue sponsorship, gaining broader brand recognition in key market•Created robust user experience with user generated content and content partners•Featured speaker at multiple industry conferences and webinars, and authored articles for industry publications and represented company for media interviewsRobyn Rose: keywords: Dallas, DFW, vice president, VP, product marketing, Internet marketing, mobile, branding, social media, retention, loyalty, B2B, consumer marketing, partner marketing, industry speaker

•Developed strategies for customer segments, retention, acquisition, product positioning, and marketplace opportunities•Patent-holder on Pay for Calls team that evolved performance-based product line•Spearheaded customer acquisition activities and road shows, resulting in significant sales increaseRobyn Rose: keywords: Dallas, DFW, product marketing, Internet marketing, branding, retention, loyalty, acquisition, B2B

•Led Internet product development, product lifecycle management, ROI analysis, and vendor management across nine sales channels and resellers•Developed industry-leading Pay Per Click and Business Profiles to enhance both user and advertiser online search experienceRobyn Rose: keywords: Dallas, DFW, product marketing, Internet marketing, multi-channel, retention, loyalty, acquisition, B2B, consumer marketing

•Directed marketing activities for six channels, driving significant increases in revenue and retentionRobyn Rose: keywords: Dallas, DFW, channel marketing, multi-channel, retention, loyalty, acquisition, B2B

Other roles included: Product Manager, Assistant New Product Development Manager, and Senior Marketing AssociateRobyn Rose: keywords: Dallas, DFW, product management, new product development, channel marketing, multi-channel, Internet, retention, loyalty, acquisition, B2B

Hotel salesRobyn Rose: keywords: Dallas, DFW, hotel sales, customer marketing