Robyn Rosenthal Email & Phone Number

Battle Creek, Michigan

Kalamazoo, Michigan

Leading the charge in recruiting dynamic online media professionals throughout Michigan for Mlive Media Group, including sales, content and support staff.• Hired 100 people in 100 days• Account management• Strategic planning and recruitment • Process architect Branding architect for newly launched "Connect Sixty-Four" trailing spouse program, an exclusive service that empowers area employers to recruit top talent by helping trailing spouses find employment locally.• Implemented incubator idea into a leading recruitment tool in Southwest Michigan• Crafted strategic business plan and communications campaign to define program’s focus and value • Developed print and online branding materials (www.connect64.com)• Built community buy-in by pitching the program’s value to top tier organizations and managers• Created buzz about the program by securing local and national media coverage

Write about provocative issues and people that change the world. Chronicled my journey to an orphanage in Malawi, Africa. Helped craft a strategic social media campaign to showcase programs supported by the C.S. Mott Foundation in South Africa to coincide with the 2010 World Cup in South Africa.Chronicles of my journey to AfricaJuly 5, 2009 / The beginning of a journeyhttp://bit.ly/robynafricaJuly 12, 2009 / Povertyhttp://bit.ly/robynafricapovertyJuly 19, 2009 / Educationhttp://bit.ly/robynafricaeducation

Flint, Michigan

Night Metro Editor Used strong news judgment to edit and slot metro staff stories, manage night reporters and health and higher education beat reporters, and coordinate breaking news coverage. • Coordinated and edited breaking news coverage of a nursing home explosion, which received a first place award from the Michigan Press AssociationReporter Community news/adrenaline junkie covering issues and people impacting the greater Flint area as a community news reporter and police reporter.• Earned spot news, news, feature and enterprise journalism awards, helping the Flint Journal earn Newspaper of the Year by the Michigan Press Association• Reported on Michigan’s connection to the Oklahoma Bombing in 1995, driving national media coverage• Six-month investigation of Flint 911 system, using emerging technologies at the time, resulted in profound changes to the system’s dispatch processes, increasing response time to residents in FlintCopy Editor / Lansing BureauCoordinate and edit copy from eight Booth Newspapers for the Booth Wire, an intranet system.

Flint / Bay City

Communications architect for the East Michigan and Bay Area service centers.• Created impactful campaigns to drive the Society’s mission, fundraisers, brand and programs • Cultivated strong media relationships among all platforms, generating the highest free earned media in that market to date• Developed strong internal messaging to support staff and volunteers • Media spokesperson / crisis communications

Master'S Degree, Strategic Communications

Bachelor'S Degree, Journalism

Journalism