Robyn S. Email and Phone Number

My main role focus is to accelerate database and subscriber growth for a portfolio of seven (7) engineering B2B media brands serving the advanced design and manufacturing industries and markets through setting successful, multichannel acquisition strategies focused on acquiring targeted net new names, nurturing new names for product subscription and engagement, and driving newsletter opt-ins from existing database. Job role includes (but is not limited to):· Develop data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth· Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis· Design and execute multichannel audience acquisition, re-engagement, and nurture campaigns· Craft compelling copy and on-brand messaging optimized for each channel that resonates with our communities and yields desired results· Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend· Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research and various testing methodologies (e.g. user, A/B)· Collaborate with colleagues to define and develop audience personas for prospecting and targeting key customer segments· Develop creative re-engagement programs, and study the tactics of competitors and companies in our fields successfully engaging with similar audiences· Identify and execute on prospective non-digital opportunities for growth, including partner or vendor identification, outreach, and relationship management.· Work with the editorial team to develop and manage SEO strategy for long-term growth

Help to manage and support 4 main business lines with Consumer Subscription Services via:E-Commerce website creation with meta-data implementation, SEO strategy application, feed/import management of product catalogSEO Copywriting Email Marketing Content and DesignCreative Design, via In Design and CanvaCreate and manage 6 Amazon Vendor Central Stores & Revenue StreamCreate and daily optimize multiple Keyword and Product Category targeted based campaigns for top ROAS results for publishersWork with Amazon support team for needs regarding pricing, feed updates, and A+ Content implementation/updatesAssist on other projects per need with Marketing Director and President of C.S.S.

Global wholesale glove manufacturer and distributor with being the first company to develop single use nitrile gloves. Marketing efforts included the following regions: U.S., Canada, Australia, Latin America and Brazil. Managed and maintained all aspects of digital marketing foundation and campaigns via SEM, SEO copywriting, video creation for special trial program, sales collateral, LinkedIn Campaign Manager (Paid an SEO scheduling), social media content creation, email marketing design and code implementation, project management and support for latest global website for company, media buying, 3rd party vendor management, on-line trade show setup and asset creation, and any other special projects with Showa America's and Oceania's Marketing Director.

This is currently Virginia Media Group after the Tribune Publishing and The Pilot merger of September 2018. Role was to obtain digital revenue goals for The Daily Press and Virginia Gazette and to work/manage a team of digital specialists to work with other account representatives on creating and closing annual digital marketing campaigns. Along with team management and forecasting, I also maintained vendor relationships, customer service and client appointments. Suite of products sold and executed: Website creation, targeted email creation, programmatic CTV/OTT with Hulu and DirectTV network, programmatic radio with Deezer, Pandora etc., targeted ad/video display, YouTube ad platform along with all social media platforms especially with Instagram, LinkedIn and Facebook.

Managed and supported a team of 5 Digital Sales Executives in the Alabama Gulf Coast/Pensacola FL region in regards to creating, selling and maintaining custom digital marketing campaigns via Advance Digital's suite of products. I also provided sales psychology and product training to any and all executives to assist in career development. As a par t of the seniormanagement team of 4, I assisted in creation of internal sales promotions, community events and strategy for the overall goal obtainment of the Mobile Hub.

At Miles, my main role was to support the Brand USA sales team in all stages of the sales process. I also supported the VP of Sales and VP of Product Development as well as the Brand USA/Discover America account director in sales material creation and distribution, email creation and deployment, trade show and event creation and logistics, sales meeting organization and facilitation, reporting across various multi-media channels for partners, and custom sales collateral for specific needs, Salesforce administrator and many other different tasks and functions to support sales and production. I also trained new sales team hires in conjunction with the V.P. of Sales.