Named Australia's PR Leader of the Year in 2022, and with a public relations career spanning three decades, Robyn is a specialist in corporate and brand reputation management, strategic communication counsel, issues management, crisis preparedness and crisis management. She helps clients solve complex business challenges and seize opportunities.Robyn established Sefiani Communications Group in December 1999. Over 23 years she built Sefiani into one of Australia's leading strategic communications consultancies, with a client base spanning privately held and publicly traded companies, leading professional services firms and local subsidiaries of multinational firms.In January 2023, Sefiani was acquired by global communications and digital marketing agency Clarity Global Group. Robyn joined Clarity's Global Board in her new role as President ANZ & Reputation Counsel, to help guide and drive Clarity's growth strategy in Asia-Pacific. Robyn is also on Clarity's global executive leadership team, ExCo, which leads strategy delivery across its global operations. Prior to establishing Sefiani, Robyn spent 12 years with Edelman, the world's largest public relations firm, during which time she held senior executive roles including Co-President of Edelman Asia Pacific and was a director on the firm's global Board.Robyn and teams under her leadership have received numerous awards in recognition of outstanding work in Australia, Asia-Pacific and international public relations.Robyn is committed to applying her skills and those of the agency to assisting those with disadvantage. She served for many years on the Board of Special Olympics Australia and Sefiani provides support to Foodbank, Australia for UNHCR and Royal Far West.Robyn also provided pro bono assistance to a Sydney-based privacy campaigner, resulting in State and Federal legislative change and legal recourse for victims of intimate image abuse.She is a Fellow of the Australian Institute of Company Directors and CPRA. Robyn received a BA (Communications) from Charles Sturt University, graduating with distinction.