Robyn D. Shulman, M.Ed. Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

I'm doing a little bit of everything at Summit K12, with a great focus on the new SGE rollout via Google. We are already ranking in the beta run!☐ SEO and working on SGE☐ Technical Work - Managing all things website ☐ Writing☐ Editing☐ Content Management☐ Wordpress☐ Web Design☐ Helping the ESL and Bilingual Education Community Grow and Succeed!Accomplishments:‣ Earned 4 Google snippets‣ Reached 9 featured stories and 33 "Other People Ask" Questions in Google‣ Reached 80,000 organic clicks on Google for the first time in September 2023‣ Drove highest amount of traffic in history of company‣ Leads coming in organically‣ Web Design: Developed & implemented new look for Science program roll-out‣ SEO: Grew organic visitors by 80% within the first two months‣ Landed Summit on the 1st page of Google for various applicable education terms (over 259 between pages 1- 10 in one year)‣ Wrote engaging articles driving up organic traffic‣ Created additional writing partnerships for ongoing growth‣ Generated leads due to bringing in new organic traffic

Jersey City, Nj, Us

Writer | Community I cover the intersection of education, highlight education thought-leaders and entrepreneurs. If you are interested in education technology, edtech startups, and entrepreneurship, please follow my work here. You will find tremendous value through these interviews and articles, where I cover some of the most successful names in the ecosystem.

Cambridge, Massachusetts, Us

Communications | Community Manager | Editor | Digital Content MarketingAccomplishments:In this role, I had the opportunity to grow in the content field, and I was the education community manager for a writing course we built. I learned a great deal about content marketing, strategy and implementation. There is a great difference between content and editorial writing-and I’m grateful for having the opportunity to learn and implement projects which enhanced this critical writing skill.I love running online communities—this was a pivotal part of my work.Unfortunately, this job ended due to startup challenges. I loved everything about this part of my career.I managed a team of ghostwriters, taught adults how to write well, and showed them how to find the right columns for their voices. I also worked hand-in-hand with our students to help them tell their stories.I also took part in building content strategies, LinkedIn courses and curriculum, taught our LinkedIn courses, and ran various Facebook groups to support our students.Every writing student who worked with me personally landed a column in a major publication.

Singapore, Sg

Editor | Communications | Partnerships | Digital Content Manager Accomplishments:☐ Community Manager, Created and managed teacher community☐ Launched company with one other person here in the States☐ Created, managed and published ESL teacher interviews and articles that reached over 400,000 people per month☐ Created education partnerships☐ Assisted in hiring over 5,000 teachers through my own personal network☐ Assisted with review and feedback surround curriculum development☐ Designed and implemented content marketing strategy as well as the editorial strategy to increase marketing for visibility☐ Stock prices went up over 30% during my time with 51Talk☐ Managed a team of writers, conducted education research, and was the executive editor for all ESL and thought-leadership articles☐ Launched and managed the first and only official Facebook support group for the teachers☐ Created all editorial pieces which reached tens of thousands of readers☐ Worked directly with the education communications team to support the execution of their vision☐ Lead proactive media outreach to promote our work and that of our key partners ☐ Developed strategic communications plans, messaging documents, and various internal communication materials☐ Provided support to teachers as necessary☐ Supported founders of company through education advice, guidance and knowledge about the US education system

Chicago, Ill, Us

Editor | Communications | Community Manager Accomplishments:☐ Designed and implemented content marketing strategy which helped to bring in $30,000 in six weeks for Holiday for Hope☐ Designed first online fundraiser for DFK. We raised $30,000 in six weeks online to support the largest holiday party for homeless youth in Chicago (over 2,500 children participated in this special day).☐ Supported senior leaders in all of their public communications, including interviews, speeches, op-eds and columns☐ Collaborated on grants, investments, and partnerships☐ Identified creative opportunities to further our communications goals in the nonprofit world☐ Worked closely with subject matter experts to develop successful public campaigns✏ Content Marketing☐ Created first online fundraiser for organization in conjunction with new site, resulting in a team effort of historical fundraising online ($30,000 within 6 week period)☐ Inbound content marketing strategies and skills: Lead generation building, SEO, created landing pages, social media outreach, built online communities, content marketing, drip campaigns, designed website promotions and copy and created newsletters ☐ Developed strategic content plan for writers ☐ Researched and analyzed data specific to content marketing efforts☐ Partnered with writers to stay-up-to date to meet the needs of DFK and TLO☐ Managed other writers (worked with Kellogg graduate students on projects) ✏Technology☐ Created, developed and managed websites for Dreams for Kids and Tuohy Law Offices using WordPress ☐ Planned and assisted with the development and launch of online programs☐ Designed curriculum ideas to implement✏ Non-Profit Work☐ Followed education technology trends to design and implement new programs☐ Developed and executed a fundraising plan and strategy☐ Worked with board members ☐ Developed a content communications strategy for media and donors to support fundraising

Chicago, Il, Us

Communications | Senior Editor | Higher Education Marketing Accomplishments:Invited by Academic Chair to design, launch and manage the first graduate advising program in the history of the university.✏ Academic and Career Advising☐ Advised and supported over 2,500 prospective students and 50 full-time and adjunct professors☐ Increased enrollment for on-site ESL/BIL courses by 50% and over 50% for the M.Ed.☐ Increased enrollment over 500% for off-site ESL/Bilingual clusters☐ Managed records for 2,500 students, approved all transfer classes☐ Provided career coaching ✏ Editing, Communications & Marketing☐ Created and edited ESL/Bilingual and Curriculum & Instruction documents, including, but not limited to: FAQ's, website copy, CAPP system directions, UCO's, marketing brochures, course & degree requirements, procedures for petitions, transfer courses, navigating ISBE guides, workshop announcements, marketing collateral, and training manuals☐ Implemented SEO best practices☐ Identified, defined and documented marketing campaign and website issues☐ Extremely detailed-nicknamed "Eagle Eye Robyn"✏ Curriculum Design☐ Took part in research, design and curriculum of new M.Ed. programs according to educational standards and policy✏ Project Management, Federal Grant and Accreditation☐ Managed communication between university, Illinois Resource Center, and ISBE☐ Learned and participated in NCATE reviews (education and accreditation process)☐ Worked with NCE faculty on program development and outcomes in alignment with grant requirements☐ Full knowledge and use of all tools in MS Office, Excel, Word, PowerPoint☐ Gathered data to assist writing federal grants, editing applications and maintaining ongoing requirements for the ESL/Bilingual department☐ Maintained communication among faculty, staff and students

Des Plaines, Il, Us

Editor | ESL | Communications SpecialistAccomplishments:☐ Developed and managed specific content and curriculum for eight different languages and four different English speaking levels using various models of delivery☐ Provided language communications support for parents and students☐ Implemented SIOP strategies

Palatine, Il, Us

Communications Specialist | Editor | EducatorAccomplishments:☐ Developed, implemented & modified content and curriculum. Taught reading and writing to non-native English speakers☐ Managed content & communications between Spanish and English speakers, provided translating services☐ Implemented SIOP strategies

Master Of Education (M.Ed.), Curriculum And Instruction, Esl, Social Science, Middle School

Bachelor Of Arts (B.A.), Elementary Education, World/American History, English, Linguistics, Communications