A dedicated and results-driven PPC specialist, I have a demonstrated history of significantly enhancing ROAS and CPA across diverse markets. With a robust portfolio of managing high-impact PPC campaigns for global clients spanning South Africa, the United Kingdom, and the United States, I bring a wealth of experience and strategic insight to every project.Key Highlights:📈 Results: Demonstrated success in achieving and exceeding campaign goals, driving increased conversions and ROI.🤖 Adaptable: Thrive in the dynamic digital marketing environment, adapting strategies to navigate industry changes and algorithm updates.🤝 Client Service Focus: Committed to providing exceptional client service, building and maintaining lasting partnerships through transparent communication and a client-first approachSkills and Proficiencies:🕵️♂️ Search Engine Optimisation: Implementing SEO best practices to enhance online visibility.📱 Social Media Marketing: Crafting engaging social media campaigns to connect with target audiences.🛠️ Google Ads and Google Ads Editor: Expert in creating and optimizing campaigns, leveraging the full capabilities of Google Ads and the efficiency of Google Ads Editor.🛠️ Bing Ads: Skilled in creating and optimizing campaigns.🎨 Google Web Designer: Proficient in using Google Web Designer to create visually appealing and interactive ad content for enhanced user engagement.
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Senior Media BuyerVanha Digital Jul 2024 - Present -
Senior Ppc SpecialistWe Are Polymer. Feb 2023 - Jul 2024- Performance forecasting based on client ROAS and CPA targets.- Onboarding with setting up through Google Big Query and Looker Studio dashboards.- Creating campaigns according to forecast targets as well as best practices across Performance Max, Search, Display and Video marketing.- Communicating with clients on calls on weekly performance reports and forward-thinking strategies. Strategising with clients on pushing the boundaries of the digital marketing landscape. -… Show more - Performance forecasting based on client ROAS and CPA targets.- Onboarding with setting up through Google Big Query and Looker Studio dashboards.- Creating campaigns according to forecast targets as well as best practices across Performance Max, Search, Display and Video marketing.- Communicating with clients on calls on weekly performance reports and forward-thinking strategies. Strategising with clients on pushing the boundaries of the digital marketing landscape. - Experimenting new campaign types, ad copy and structures to challenge changes in best practices. Planning each day carefully to ensure all client tasks, follow ups and emails are attended to. Show less -
Google Ads Team LeaderRight Click Media South Africa Feb 2022 - Feb 2023- Training, managing and up-skilling a team of two Google Ads manager.- Planning and creating Google Ads campaigns across Search, Display, Shopping and Video networks focused towards client goals.- Optimising existing campaigns with feedback and strategies communicated to client liaison’s to put forward and discuss with clients.- Problem solving and assistance on client feedback, with suggestions and recommendations to up-sell and cross-sell services to increase performance.-… Show more - Training, managing and up-skilling a team of two Google Ads manager.- Planning and creating Google Ads campaigns across Search, Display, Shopping and Video networks focused towards client goals.- Optimising existing campaigns with feedback and strategies communicated to client liaison’s to put forward and discuss with clients.- Problem solving and assistance on client feedback, with suggestions and recommendations to up-sell and cross-sell services to increase performance.- Assisting internal sales force with digital marketing proposals to onboard more client volume. Show less -
Assistant Marketing ManagerRight Click Media South Africa Apr 2021 - Feb 2023South Africa- Working on proposals and strategies for internal sales force to onboard new clients as well as cross-sell and up-sell products.
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Senior Campaign ManagerRight Click Media South Africa Feb 2016 - Feb 2023South Africa- Planning and creating Google Ads campaigns across all channels including Search, Display, Shopping and Video focused towards client goals.- Tracking (Google Analytics, Google Tag Manager & Google Search Console), on page and off page set up for SEO clients on WordPress & HTML websites.- Setting up Facebook Ads campaigns (predominantly Lead Generation) with a focus on detailed relevant targeting, with an aim to increase leads and decrease cost-per-lead.- Optimising existing… Show more - Planning and creating Google Ads campaigns across all channels including Search, Display, Shopping and Video focused towards client goals.- Tracking (Google Analytics, Google Tag Manager & Google Search Console), on page and off page set up for SEO clients on WordPress & HTML websites.- Setting up Facebook Ads campaigns (predominantly Lead Generation) with a focus on detailed relevant targeting, with an aim to increase leads and decrease cost-per-lead.- Optimising existing campaigns with feedback and strategies communicated to client liaison's to put forward and discuss with clients. Show less
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Google Ads FacilitatorRcm School Of Excellence Jan 2018 - Feb 2023South Africa
Frequently Asked Questions about Robyn Smith
What company does Robyn Smith work for?
Robyn Smith works for Vanha Digital
What is Robyn Smith's role at the current company?
Robyn Smith's current role is Senior Media Buyer at VANHA DIGITAL.
Not the Robyn Smith you were looking for?
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Robyn Smith
City Of Johannesburg -
1fusion-outsourcing.co.za1 +277246XXXXX
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