Robyn Spoto Email & Phone Number

Tampa, Fl, Us

SpotOn is a digital marketing agency building online presence to amplify growth.

Tampa, Florida, Us

Teaching ADV 3300 - Advertising Media Strategy at the Zimmerman School of Advertising and Mass Communications.

Tampa, Fl, Us

MamaBear App connects families with location sharing, notifications and custom messaging available in iTunes and Google Play. It helps parents stay in the know about their child’s social media activity, location arrival and departures and driving speed. Co-founder & PresidentParticipated in product conceptualization, hired development team with strong focus on user experience and built initial brand and market presence. Led implementation of the freemium monetization strategy. Created the user acquisition plan utilizing content marketing driven by search optimization accompanied by organic and paid social media, online display, mobile advertising and strong media coverage. Represented the brand in all external presence. - Was named one of the world’s most promising companies in 2012 by CNBC.- Managed angel funding of $2.2 million.- Grew audience from launch to more than 250,000 registrations in less than 2 years.- Maintained a low cost to acquire a new registration with a strategic marketing mix.- Made data-driven decisions for marketing and product development based on Google analytics for web and mobile, Flurry mobile analytics and our own user behavior data supporting our lifetime value formula.- Established national partnerships for sponsorship and distribution targeting our female household decision-maker. - Managed relationships with mobile ad servers and networks to optimize fill revenue.

FCG was a converged, multi-media company owned by Media General serving the Tampa market with a top-rated NBC local affiliate, Tampa’s #1 newspaper and the top-visited news website. Marketing Director, Digital Media – FCG Led and directed the digital media marketing strategy to grow local audience on TBO.com, TBOextra.com and TBO mobile with more than 2 million monthly unique users and over 20 million monthly page views. - Maximized and managed a budget of $2 million annually- Led 15% year-over-year growth of TBO, raising it from the 3rd ranked local news site to 1st in market- Launched TBOextra.com with a multi-media “Find Your Fun” campaign changing a 20% loss of monthly audience to a gain of 11% growth after the first month of marketing - Led the FCG mobile committee and launched the TBO garage sale app and the WFLA Weather Shaker app for iOS and Android with marketing plans- Utilized and took direction from Omniture Site Catalyst, comScore, Scarborough, Nielsen, etc - Managed the community partnership team and restructured partnership contract terms- Innovation Employee of The Month, December 2009 for developing Kindness Day, our self-proclaimed holiday serving our top charitable partnersDirector of Results – WFLA News Channel 8- Increased customer rate of renewals by 20% by working with sales team to present customer focused solutions with a digital strategy for results tracking.- Produced monthly client e-newsletter with high-level market information.Real Estate Advertising Specialist – The Tampa Tribune- Responsible for $6 million in annual advertising revenue with new and existing business- Consult on advertising campaigns to meet client needs- Provide multi-media solutions to clients including print, online and broadcast advertising- Track, manage and report on monthly revenue, year-to-year gains and month-end analysis- Represent The Tampa Tribune at GTAR, TBBA and Tampa Chamber - Won Sales Person of the month February 2007

Garcia Media is an internationally known consultancy for redesigning newspapers, magazines and web sites led by Dr. Mario Garcia, guru of editorial design. Director of Operations- Performed cost analysis on a project-by-project basis to ensure profitability- Streamlined the proposal process to meet company standards and business objectives- Supported new business development, created and implemented an annual marketing plan- Collaborated with executives to identify and prepare for critical business opportunities- Maintained business budgeting and forecasting models- Reconciled and analyzed financial data necessary to produce business results- Negotiated and created contractual relationships with independent contractors and vendorsMarketing Director- Implemented marketing and public relations efforts to support the redesign of The Wall Street Journal introducing color for the first time in 2001- Developed, implemented and evaluated annual marketing plan including launch of email newsletter service Bank Client Connect- Updated web site including writing, editing and uploading images using a CMS- Led marketing and distribution of book authored by Dr. Garcia titled "Pure Design"

- Developed marketing strategies by leading and collaborating with a volunteer based marketing committee.- Wrote press releases.- Created monthly newsletter. - Grew annual events including 20,000 attendance at Fiesta Day, 300-guest list at Gala and Business Expo with over 100 exhibitors. - Led the web site redesign including development of the site map, writing site copy, working with the vendor on the final product for overall navigation and ease of use.

Tampa, Fl, Us

- Participated in the launch of their first revenue producing web site as their first online sales representative.- Sold first web site sponsorship and banner advertising revenue. - Launched their first e-commerce web development product and classifieds database with more than a dozen clients. - Created marketing and sales material.- Researched and reported on Internet industry developments and advertising trends.

Managed and led sales team of peers and students selling advertising in the campus newspaper as the highest paid student campus positions.

Mba, Business/Marketing

B.A., Mass Communication, Advertising