Robyn Swanson

Robyn Swanson Email and Phone Number

Cromwell, CT, US
Robyn Swanson's Location
Cromwell, Connecticut, United States, United States
Robyn Swanson's Contact Details

Robyn Swanson personal email

n/a
About Robyn Swanson

Innovative executive with comprehensive experience across all functional areas of an organization. Proven ability to generate success through developing and implementing strategies, increasing satisfaction and influencing team members. A passionate collaborator with extensive expertise in managing complex projects with a focus on continuous improvement. Results oriented leader who thrives in a multi-tasking environment.

Robyn Swanson's Current Company Details
Ellafi Federal Credit Union

Ellafi Federal Credit Union

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Co-Acting CEO
Cromwell, CT, US
Robyn Swanson Work Experience Details
  • Ellafi Federal Credit Union
    Co-Acting Ceo
    Ellafi Federal Credit Union
    Cromwell, Ct, Us
  • Seasons Federal Credit Union
    Svp
    Seasons Federal Credit Union Jan 2009 - Present
    Middletown, Connecticut
    Innovative financial services executive with comprehensive, hands-on experience across all functional areas of an organization. Proven ability to generate success through developing and implementing strategies, streamlining operations, increasing customer satisfaction, and influencing team members. A passionate collaborator with extensive expertise in managing complex projects. Results oriented leader who thrives in a multi-tasking environment.• Develop annual Business Strategic Plan including development and implementation of Action Plans and overall budget to fulfill objectives.• Operationally minded with a focus on continuous improvement, deploying efficient processes to foster growth. • Develop and execute strategic and tactical marketing/communications plans to meet organizational needs.• Develop and deliver product and service training for internal team to increase education of employees.• Drive community outreach efforts for the organization by recruiting and coordinating volunteers, overseeing financial donations and supervising event participation. Represent the organization with community partnerships.• Manage vendor relationships including RFP process, negotiating contracts and managing relationships.• Develop sales goals for branches, departments and individuals and comprehensive incentive plans.• Coordinate and manage various projects throughout the organization with a focus on Lean & Continuous Improvement.• Member of Senior Management Team with responsibility to report monthly to the Board of Directors.
  • Textron Financial
    Vice President Of Marketing
    Textron Financial Sep 2006 - Nov 2008
    • Designed and implemented strategic marketing plans based on market analysis for four business units.• Analyzed forecasted budgets resulting in cost savings of 18% without jeopardizing brand equity.• Created customer satisfaction and loyalty survey process with a focus on continuous improvement. • Key contributor on Textron brand leadership team. • Process owner and participant on 3 Six Sigma Black Belt projects and 3 Six Sigma Green Belt projects in a 12-month period.• Developed branding guidelines, positioning, image attributes, and key message themes, while launching internal/external marketing campaigns aligning employee behavior and external messages.• Managed all public relations efforts including the drafting and approval of press releases.• Managed all divisional content on corporate intranet.• Arranged corporate events for groups of five to 300.• Responsible for divisional web content and the development of direct e-mail marketing campaigns.
  • Seasons Federal Credit Union
    Vice President Of Marketing And Sales
    Seasons Federal Credit Union Jul 1996 - Aug 2006
    • Developed annual marketing plans and budgets in alignment with business goals and objectives.• Responsible for establishing and managing the media mix which included print, television, radio, outdoor, direct mail and online marketing.• Oversaw two brand repositioning efforts: re-naming, drafting new value propositions, imaging, streamlining collateral, changes to branch facilities and training employees.• Introduced the company to the internet by designing an interactive website. Maximized web presence to drive product penetration.• Conducted market research for use with target marketing, branching strategies. Researched resident census data, mapping and town information to produce membership and sales leads.• Developed a communications plan for employees across four branches. • Directed the sales and service program for the entire company including setting employee sales targets, monitoring performance and coaching for success.

Robyn Swanson Skills

Leadership Management Strategy Email Marketing Strategic Planning Marketing Integrated Marketing Sales Market Research Online Marketing Cross Functional Team Leadership Advertising Training Public Relations B2b Sales Management Press Releases Budgets Contract Negotiation Marketing Strategy Internal Communications Recruiting E Commerce Newsletters

Robyn Swanson Education Details

Frequently Asked Questions about Robyn Swanson

What company does Robyn Swanson work for?

Robyn Swanson works for Ellafi Federal Credit Union

What is Robyn Swanson's role at the current company?

Robyn Swanson's current role is Co-Acting CEO.

What is Robyn Swanson's email address?

Robyn Swanson's email address is ro****@****bal.net

What is Robyn Swanson's direct phone number?

Robyn Swanson's direct phone number is +186085*****

What schools did Robyn Swanson attend?

Robyn Swanson attended Quinnipiac College, Syracuse University, Cromwell High School.

What skills is Robyn Swanson known for?

Robyn Swanson has skills like Leadership, Management, Strategy, Email Marketing, Strategic Planning, Marketing, Integrated Marketing, Sales, Market Research, Online Marketing, Cross Functional Team Leadership, Advertising.

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