Brought into the Aldi Food and Special Buys teams to offer senior strategic and hands on support to a very busy press office team. Activity includes media strategy and sell ins; project management (e.g. Aldi’s re-launch of its caterpillar cake Cuthbert); client counsel; inter-agency co-ordination; and developing press office and extra fee plans for Aldi.

Associate Director-level contract to support in strategic earned media planning, creative ideation and media relations for clients including Heinz, Lea & Perrins and Wild Beer Co. Activity included: - Developing strategic earned media plans for clients- Research and development of creative brand ideas, including initial ideation, partner recommendations and budgets- Investor relations – creating a survey for investors, analysing results and providing guidance for future investor relations, drafting investor comms- Creation of assets including international toolkits, press releases, retailer sell-in decks - Media relations for food and drinks products in the UK and Ireland

Part of the agency leadership team. Client lead on drinks clients, with a strong emphasis on business growth and team management. Specialist knowledge and understanding of the global drinks industry. Global client lead on Beam Suntory, including bartender advocacy programme The Blend, Auchentoshan and Laphroaig. Client lead on London Cocktail Week, Italicus, SCHOFIELD’S BAR, Five Rivers Rum, Comte de Grasse, Brooklyn Brewery, London Fields Brewery and Birrificio Angelo Poretti. Non-drinks clients included the Ritz-Carlton Abama hotel, The Curtain hotel and member's club, Crosta & Mollica and Hart Shoreditch.- Defining and delivering innovative, insightful and integrated campaigns for global and UK drinks, hotel and restaurant brands- Using brand preference and audience tools to align brand goals and create points of differentiation to market brands- Working on cross-market bartender advocacy programme The Blend and leading international campaigns with Beam Suntory markets to develop creative ideas and content- Leading and developing a team to deliver strategic marketing plans, creative ideas, and innovative solutions to clients across the paid and unpaid marketing mix- Client management and counsel, dealing with multiple stakeholders, ensuring ultimate client satisfactions - Business growth, through existing clients and new leads- Team management, training and resource planning (approx. 15 people). Continually developing industry knowledge to benefit Hue & Cry and our team, particularly in regard to mental health and wellness

Me:Mo is a digital marketing agency for restaurants.Responsible for PR and digital activity from planning to execution and evaluation. Team leadership (managing a team of social, content and SEO experts), problem solving and hands on media relations. Clients included restaurants Rok, Thai Square and Chiquen.

I run a number of successful consumer accounts at Third City including Bupa, Tefal and Noddle, and have previously worked with Confused.com, Urban Massage, Royal Bank of Scotland and award-winning CEPI campaign #OutsmartEpidemics. Key responsibilities:- Strategic counsel to clients on a senior level; drawing up and managing budgets; developing and implementing client campaigns- Managing all day-to-day activity for clients - directing account team, delegating and signing off activity, ensuring deadlines, KPIs and budgets are met- Leading product placement accounts such as Tefal to launch new products, loan products to journalists for reviews, gift product to influencers and hijack news hooks for product coverage (e.g. latte levy lead to coverage for Tefal's thermal drinkware range). - Developing research and analysing data to come up with campaign/news angles for clients, e.g. ONS data, creating our own Omnibus research data; monitoring the news agenda to suggest hijack and comment ideas for clients- Developing strategic partnerships with celebrities, influencers, charities and other third parties- Mentoring and growing team members including setting KPIs, conducting reviews and ongoing training

On moving back to the UK, I joined restaurant PR specialist Roche Communications as Senior Account Manager, before being promoted to Account Director after seven months. My accounts have included Carluccio’s, Young’s Pubs, Geronimo Inns, Ibérica restaurants, Champagne + Fromage, TwoRuba at the Hilton London Bridge and KuPP. Key responsibilities and accomplishments:Development of PR & marketing plans for all brands to ensure cohesion with brand business goals, focusing on cosumer and trade media across appropriates mediums Project management and account handling– I am a safe pair of hands with an eye for detailTeam management - overseeing all team activity to get the best out of each team member and ensure that KPIs are met and ensuring client service quality to maintain client satisfactionHosting of events, including Carluccio’s Christmas in July press event, where over 200 media from key national titles attended, including The Guardian, The Times, BBC Good Food, Olive, Delicious and Good Housekeeping.

Heading up the PR team at Landmark International, looking after New Look, Reiss, Lipsy, Koton and Yours London. Previously all PR was outsourced - I set up the in-house department and hired an Arabic PR executive.Key responsibilities included managing the PR budget for each brand; creating and implementing five year 360 degree strategies across five territories – UAE, Bahrain, Kuwait, Saudi Arabia and Qatar; hosting media events, including the first joint brand event in February 2015; managing media enquiries; handling media loaning and gifting; adapting global strategies to local markets; writing and selling in press releases and e-alerts and evaluating results to ensure activities were aligned with business needs.

I was responsible for planning and implementing strategic PR campaigns and delivering measurable results to meet clients’ commercial targets, whilst developing the teams’ skills and ensuring the financial success and growth of Fifth Ring. This includes creating year plans for each client to maximise budgets around key activities, regular contact (including face-to-face) with key media and bloggers to maintain strong relationships, press release and feature writing, social media (drafting activity calendars and updating accounts), setting up interviews, organising media events, answering press enquiries and suggesting reactive PR ideas to clients based on the current news agenda. Accomplishments include:- Leading 11 large-scale media events for Landmark International, with over 50 key journalists attending each time- Receiving two internal ‘Spot’ awards from the Fifth Ring management team for outstanding performance- Developing strong media relationships to ensure media continued to attend events and give positive coverage, even as the Fifth Ring team changed- Project managing the hugely successful visit of Khloe Kardashian to Dubai to launch the Kardashian Kollection at Lipsy, including media interviews, in-store events and all logistics (security, hotels, gifting, transport)- Achieved the first editorial coverage for Barakat Quality Plus in Time Out Dubai (a tier 1 target)- Researched and wrote an award entry for Carluccio’s which won a 2013 Caterer Middle East Award- Implemented new systems for management, storage and procedures at Fifth Ring, which lead to a more streamlined back office and a smaller margin for error- Spoke at the 2013 Middle East Events Show about the importance of targeting bloggers for events

At Fifth Ring I work on both B2C and B2B accounts, including Aggreko International, fashion retailers Lipsy, Koton, Reiss and New Look (Landmark International), Barakat Quality Plus, Gallery One and restaurants Ushna (Abu Dhabi), Mango Tree, Carluccio's, Zafran and Max's Restaurant (Foodmark). I am also involved in sourcing new business, networking with relevant suppliers and mentoring other members of the team.

I started at One when it was still Rattle PR as an account executive, working on b2b and b2c accounts such as Taylor Wimpey homes, cancer charity CALL and trade associate the Electrical Contractors' Association. As the company has grown I've taken on more b2c work including fashion brands Get The Label and Simply Yours.In May 2010 I was promoted to account manager and in February 2011 I became senior account manager.

This was my first role after graduated from university. I mainly worked on two accounts - Redrow Homes and charity Habitat for Humanity, running day to day PR campaigns and learning about the business.