Roberto "Roby" Perissin Email and Phone Number
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Italian and Swiss citizenships.Languages spoken : Italian and English, French, SpanishIn 1980 in Milan, Italy Roby started working in I.T. at Beckman Instruments. Italy, then transferred to Beckman Instr, in 1982 in Paris, France for 2 years.From 1984, started in the medical market, moving to the US (Orange County, Ca) for 6 years (with Sensormedics Corp., a spin-off of Beckman) as International Marketing Coordinator, then Sales manager for Latin America and the Far East. After a 4 years return to Italy, he moved again to the US in 1993 as Marketing Product Manager for Sensormedics' for their PFT and Sleep Diagnostics product lines.Returned to Italy from 1996 to 2015 Roby as General Manager and CEO but also in charge of all marketing activities for Sensormedics Italia (distributor in Italy in the Respiratory, Cardiology and Nutrition diagnostics markets). The company has achieved the leading market position in Italy in the Pulmonary Function, Cardiopulmonary Exercise testing markets as well as received several "best distributor" awards from suppliers, for many years in a row, all while Roby following different consulting projects in the international medical industry.Roby, using his long standing reputation, knowledge and experience in the international medical markets, also runs, as time allows, since year 1997 its Medical Marketing/advertising firm "Proby", today one of the most experienced agencies in the medical marketplace worldwide, see Proby' profile box.In 2014 Roby left Sensormedics Italia to consults full time with MGC Diagnostics international (MGCD & Medisoft) as their "VP, Worldwide FOT and Asthma Management Business Development" in charge of the Oscillometry/FOT product Resmon Pro V3 and the FeNO devices line, for clinical support, marketing and product development and as strategic advisor.PROFESSIONAL SKILLS SUMMARY :Roby is an experienced excutive, professional in the medical business, recognized as one of the most experienced international medical devices professionals in his field today, a team-player who can also work independently, with excellent communication skills, a visionary leader who inspires innovation and creativity Professional strengths can be summarized as : team leader and team-oriented personality, dedicated team-member, International Medical Sales and Marketing, Medical Advertising, Respiratory physiology and clinical experience, customer and sales training, P.R. and last but not least a strong believer in life of the motto "nothing great has ever been achieved without enthusiasm " (1960 Cit.)
Mgc Diagnostics International
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Vice President, Worldwide Fot And Asthma Management Business DevelopmentMgc Diagnostics InternationalMilan, It
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Vice President, Worldwide Fot/Oscillometry Products Business DevelopmentMgc Diagnostics International Nov 2015 - PresentSorinnes, Namur, BeVice President, worldwide FOT and Asthma diagnostics business development (under a long term Independant consultant contract), for MGCD/Medisoft group, reported to President and CEO.In charge of the global launch, marketing, advertising, alternative markets search, clinical activities, support and interface with international Key Opinion Leaders for the special FOT, Forced Oscillatory Technique line of products (Resmon Pro and others), for 3 years also handled the products of the Exhaled Nitric Oxide line.Extensive travelling and Lecturing in medical congresses and seminars and in international medical centers, worldwide, in clinical and research, training distributors worldwide. Roby has significantly contributed, in the last 9 years, with his dedicated, focused international marketing and promotional work to increase FOT knowledge and uses, in the scientific world as well as increase sales of the Resmon FOT products for MGC Diagnostics. Has been the interface between the company MGC Diagnostics and the company designer/developer/engineers of the Resmon products line (Restech www.restech.it in Milano). Worked to build a strong international customer base, including regular communication with all users, emails to all international users, working with opinion leaders, updating bibliography of publications, produced a quantity of marketing material and instructional, educational videos with him as speaker/presenter, available on the web.Often spent one week/month in the US where the launch has been taking place after the FDA approval and 2 weeks/month between Asia Pacific, Middle East and Europe.
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Musician : Electric, Acoustic, Double Bass Player And Latin American PercussionistMusician : Live Jazz Music Service Agency 2009 - PresentOne of Roby' most rewarding on-going projects is with his lifetime passion : music, that he managed to bring also into his professional side. Roby has studied music since early age and played live, in bands, sessions, commercials and advertising audio sessions since the early 80's.Using his contacts in the medical world, in Italy and abroad, has started in 2009 "Live Jazz Music Service" a unique service aimed at medical congressual or company/corporate events. Roby can offer any type of formation (duo, trio, quartet, quintet, etc.) for any type of event, from the smallest to the largest, for inauguration cocktails, dinners, concerts, background, etc. playing the right type of jazz for the specific audience : ballads, swing, latin, standards, etc. Roby can selects the tunes and the musicians to satisfy any need, in Italy and internationally. In 1999 was the founder and double bass player of a Jazz Standards band that performed throughout Italy, the "Jazz Standards Quintet" of which one CD was produced.In 2010 has then founded a new project, the "Latin Jazz Ensemble" that since then performs regularly in Italy and abroad, has recorded and released 6 Cd' s, in 2010, 2012, 2014, 2016, 2021 and released in 2023 the album "TIME FLIES" available on all streaming music sites (Spotify, Youtube, etc.).Using professional sessionmen and international musicians on live and recordings the music, this project is appreciated and suitable to many.Web site: http://www.robyperissin.com
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Owner/Managing DirectorProby - International Medical Marketing And Advertising, Milan, Italy 1997 - Oct 2024Proby, independent consultant, by request.(with his agency "Proby" - www.proby.it ) has helped, since 1997, over the years, as independent consultant, dozens of medical companies worldwide with their marketing, advertising, ad campaigns, creativity, sales training, new product evaluations and products launches as well as search and selection of distributors. Understanding the needs of medical devices companies, ensuring specific, dedicated, logical answers to the medical industry requests, Roby worked for many international companies, designing, developing, writing, creating advertising campaigns and medical brochures, educational booklets, promo items. one of the IMPORTANT PROJECTS has been, from 2011 to 2014 to handle advertising activities for Carefusion (previously Viasys, now Vyaire) at their headquarters in Germany, by designing, producing and publishing, advert material for the pulmonary diagnostics products, product brochures, international ad campaigns and promotional material items for congresses
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Senior Advisor, Global Medical Business - Mgc DiagnosticsMgcd/Medisoft Sa Oct 2014 - Oct 2015Roby Perissin has officially joined in October 2014 the MGC Diagnostics team as a Senior Advisor providing strategic consultation services for the global medical business. Focusing on the Italian, European and the Middle East markets, Roby has worked on the integration, branding and positioning of MGC Diagnostics and Medisoft products and distribution channels. In addition, Roby’s longstanding key opinion leader relationships aligns the many scientific activities supported by MGCD in the academic respiratory sciences community.In addition Roby has handled the international European marketing activities, on behalf of MGCD, for the RESMON PRO, exclusive unique device for the respiratory system analysis through the FOT (Forced Oscillation Technique) method, for the company that designed and developed the system, RESTECH, Milan (www.restech.it). Roby is working on the marketing material, promotion, contacts with Key Opinion Leaders, to launch, commercialy, this innovative device that is already been fully validated and will be used in cooperating and non-cooperating patients, a breakthrough in non-invasive testing, for which MGCD has acquired worldwide sales rights. Sensormedics Italia is the "master distributor" for Europe, Middle East and North Africa.
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General Manager/Ceo - Marketing DirectorSensormedics Italia Srl, Milan, Italy 1996 - Sep 2015Sensormedics Italia was the exclusive historical Italian distributor since 1984, of the leading pulmonary diagnostics manufacturers such as Sensormedics Corp, Jaeger Gmbh, Micromedical UK, and Nutritional diagnostics (Tanita Japan and Bodymedia, US), became over the years the undiscussed market leader, with about 70% market share, largest organization (18 direct employees in the Milan' office and 16 regional distributors) in the cardiopulmonary and nutritional diagnostics devices in Italy : spirometers, pulmonary function and cardiopulmonary exercise systems, indirect calorimetry and physical activity/lifestyle wearable monitors, bioimpedance body composition analyzers (Tanita, Japan), launched the first and only respiratory mechanics monitor (Bicore inc, US, at the time, for ventilated patients in ICU and NICU. Also launched in Italy the Exhaled Nitric Oxide wide use, with the chemiluminescence analyzer by SIEVERS, then with the Ecomedics CLD-88 that had a great success in Italy.Roby continued to manage the Marketing, advertising and clinical activities as well as lecturing in Italy, in charge of teaching and training of marketing clinical applications specialists as well as researchers and clinical users for all Pulmonary Function, Cardiopulmonary Exercise Testing (CPET), Nutritional assessment and respiratory mechanics NICU/ICU devices, trained Physicians, Respiratory technologists and Technicians.
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Vice President, Global Medical BusinessBodymedia Inc, Pittsburgh, Pa, Usa 2004 - 2007During the Sensormedics Italia full time job, he successfully undertaken and completed a major 2 years long consultant project, contributed to design and launch in the worldwide medical market the “metabolic holter” Sensewear Armband (Body Monitoring System) a revolution in Energy Expenditure, Physical Activity and lifestyle wearable monitoring, used in Diabetes, Obesity, weight loss/nutritionists/dieticians, Pulmonary rehabilitation and Sleep medicine, sports medicine all specialties where he lectured, internationally.Tis product went from a fitness/weight loss product to a recognized medical diagnostic device (Roby handled the CE MDD approval) used today in hundreds of labs worldwide and in many scientific publications and articles. He setup clinical sites around the world, had the product validated, had the first dozens of publications started, setup marketing and advertising projects, interviewed, selected, trained and supported the whole worldwide network of distributors.Selected, hired and managed four international sales managers, for the US, Europe, Middle East, Asia/Pacific.
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Product Marketing Manager - Pulmonary Function And Sleep Diagnostics DevicesSensormedics Corp., Yorba Linda, Ca, Usa 1994 - 1996Moved back to the US and In charge of the Pulmonary Function and for one year, Sleep Diagnostics product lines at the main office in n Yorba Linda,Ca. Supported all marketing activities for the US sales team and the international sales forces.A component of the team that, with the R&D department that designed, developed and produced the revolutionary Sensormedics Vmax, the first compact, all-in-one pulmonary diagnostic device for complete lung function and cardiopulmonary exercise testing, respiratory mechanics and nutritional diagnostics (indirect calorimetry). Roby also launched and was in charge of the Sensormedics 2600, their first neonatal/infant pulmonary function system.Attended several medical professional courses at the Baylor College of Medicine in Houston, TX, in the department of respiratory medicine (Prof. J. Rodarte), at the McGill University of Montreal (Prof. J Milic-Emili and Prof. J. Bates) studying the pulmonary “flow limitation” topics. He has been for a stage, several visits over 6 months, at Mount Sinai hospital, Miami, FL under the guidance of Prof. M. Sackner where he studied (adult pulmonary lab, Sleep Lab, NICU lab) the “Respiratory Inductive Plethysmography/RIP” (Respitrace), thoraco-abdominal motion analysis methods, in awake and sleeping adults and neonates. He was the primary force with Sensormedics Corp, in organizing as “coordinator and speaker” several pulmonary workshops across the United States on pulmonary function, respiratory mechanics, body plethysmography and cardiopulmonary exercise testing as well as High Frequency Oscillatory Ventilation (HFOV) in neonates (NICU) and adults (ICU).
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Director Of Sales And MarketingSensormedics Italia Srl, Milan, Italy 1989 - 1994Managed the sales and marketing activities for Sensormedics Italia, including sales force and all promotion, Teacher/trainer of researchers and clinical users for all Pulmonary Function, Cardiopulmonary Exercise Testing (CPET), Nutritional assessment and respiratory mechanics NICU/ICU devices, trained Physicians, Respiratory technologists and Technicians.
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Sales Area Manager - Latin America And The Far EastSensormedics Corp., Anaheim, Ca, Usa 1987 - 1989managed, training the distributors with extensive travel through these areas, for all Sensormedics Corp. products, Also launched in these areas, the first transcutaneous PO2 & PCO2 monitor the “Transend” and one of the first Pulse Oximeters in the market place for the non-invasive measurement of SpO2, the “Oxyshuttle”.
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International Marketing CoordinatorSensormedics Corp., Anaheim, Ca, Usa 1985 - 1987Southern California with Sensormedics Corp. (formerly a spin-off division of Beckman Instruments) in Anaheim, CA, coordinated the administrative activities while he attended classes of Respiratory Therapy with hospital stages in pulmonary medicine. Regular lecturer to the Sensormedics courses to customers and international distributors.
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European Data Processing Analyst/TrainerBeckman Instruments, Paris France 1983 - 1985
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It System Analyst (Edp Electronic Data Processing) - Stationed At Beckman Instruments Italy, MilanCrs Data Processing - Milan 1980 - 1982
Roberto "Roby" Perissin Skills
Roberto "Roby" Perissin Education Details
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Data Processing (It), Respiratory Therapy & Technology, Sales & Marketing Management And TechniquesSales
Frequently Asked Questions about Roberto "Roby" Perissin
What company does Roberto "Roby" Perissin work for?
Roberto "Roby" Perissin works for Mgc Diagnostics International
What is Roberto "Roby" Perissin's role at the current company?
Roberto "Roby" Perissin's current role is Vice President, Worldwide FOT and Asthma Management Business Development.
What is Roberto "Roby" Perissin's email address?
Roberto "Roby" Perissin's email address is ro****@****dia.com
What schools did Roberto "Roby" Perissin attend?
Roberto "Roby" Perissin attended Data Processing (It), Respiratory Therapy & Technology, Sales & Marketing Management And Techniques.
What skills is Roberto "Roby" Perissin known for?
Roberto "Roby" Perissin has skills like Medical Devices, Marketing Strategy, Advertising, Product Launch, Marketing, Product Development, Sales Management, Product Marketing, Strategic Planning, Healthcare, Management, Sales.
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