Rob Zaebst Email & Phone Number

Detroit, Mi, Us

I lead the Marketing Cloud and Data Cloud Capabilities across multiple industries including Education, Nonprofit, Commercial, Renewable Energy, and Healthcare Payer. In this role, I partner with the industry leads in each of these areas to define how these technologies can bring better business outcomes, increased internal efficiency, and more.In my role, I develop our offerings, define the go-to market strategy, and establish ways to help drive better understanding of Huron's Marketing Cloud and Data Cloud capabilities.

East Lansing, Michigan

I teach Social Listening for Market Research as part of the Masters of Science of Market Research program at the Eli Broad College of Business at Michigan State University: https://broad.msu.edu/profile/zaebst/. This class shows students how to use Social Listening keyword queries to develop actionable insights. The class dives into topics and examples centered around:- Brand and Product Research- Competitive Intelligence- Sentiment Analysis- Audience Segmentation- Customer Service- Crisis Communications

Detroit Metropolitan Area

- Provide direct industry input as a customer-facing subject matter expert in strategic marketing/communications and digital engagement through digital marketing technology, focusing in higher education - Support the Salesforce field team with industry solution strategy and expertise during in-person/virtual meetings and events to facilitate a deep understanding of the Salesforce value for digital marketing/communications in a university setting - Partner with members of the Salesforce product and strategy team to translate market needs and identify areas of opportunity to develop a broader marketing/communication product/solution strategy for Salesforce within higher education

Detroit, Chicago, Tacoma

- Create vision, strategy and implementation plan for digital marketing across True Blue brands, aligning digital marketing activities to drive cross-selling opportunities at the enterprise level and allow for marketing attribution to revenue through opportunities, leads and lifetime customer value- Align marketing technology used across brands to develop a connected customer experience that increases customer and associate engagement- Develop reputation management strategy that allows company to understand how customers and associates comment, post, share and review TrueBlue branch locations across social media, review sites, and online directories

East Lansing, Michigan

-Leading the development of institution-level digital strategy including web, email, search, social media, blogs, PR, digital advertising and emerging platforms to drive reach, content consumption and brand engagement with target audiences-Increase brand awareness, reputation and audience engagement; deepening relationships through the online experience.-Foster innovation and introduce new concepts, methodologies and tools that improve the use of digital technologies and new media.-Participate in strategic planning initiatives with senior leadership and throughout the university to strengthen the university brand and reputation in digital media.-Evaluate the digital ecosystem at all audience touch points and determines ways to improve audience experience to drive goals and maximize impact.-Build smart, strategic programs designed around the user experience, considering best practices for response to sound, sight, motion and data visualization.-Identify success metrics for digital components of campaigns and initiatives. Determine implications and recommendations based on success metrics.

Greater Chicago Area

-Continually refine the digital marketing ecosystem developed in preceding position with Aon Hewitt by evaluating all Paid, Earned and Owned Media digital media channels including Content Marketing, Social Media, Search Engine Marketing, SEO, Email Marketing, Content Marketing, Display Ads, Cost-Per-Lead, etc.-Develop Lead Management Program that utilizes marketing automation and CRM database tools such as Eloqua and Salesforce to nurture marketing leads into sales leads through marketing and sales alignment, lead scoring modeling and measurement of all marketing activity throughout.-Increase awareness among target market and drive revenue attribution of marketing function by constantly analyzing existing digital ecosystem, and making informed and authoritative recommendations for opportunities to optimize with emerging platforms and technologies-Serve as the lead digital marketing technologist for marketing automation, social media and digital analytics platforms. Additionally managing the agency, vendor and media relationships for digital activity across not only all of Aon Hewitt, but also for specific business practices/units.-Develop Content Marketing Strategy that drives customer engagement across all digital channels at all stages of the marketing and sales funnel. -Ensure brand consistency by auditing, evaluating and developing digital brand standards across all global regions and digital platforms-Develop global standards for marketing automation to ensure consistent usage, brand continuity and budget adherence

Greater Chicago Area

-Build the digital marketing ecosystem for Aon Hewitt through all Paid, Earned and Owned Media digital media channels including Social Media, Search Engine Marketing, SEO, Email Marketing, Content Marketing, Display Ads, Cost-Per-Lead, etc.-Manage the agency, vendor and media relationships for digital activity across not only all of Aon Hewitt, but also for specific business practices/units.-Manage global marketing automation platform (Eloqua) and integration with CRM database tool (Salesforce) to nurture marketing leads into sales leads through a lead scoring model, measuring all marketing activity along the way.-Develop social media strategy for Aon Hewitt to ensure that the company vision and strategy are being communicated through Twitter, Facebook, LinkedIn, YouTube, Google+, etc. -Develop defined search engine optimization (SEO) and search engine marketing (SEM) business processes to ensure that all Aon Hewitt websites, landing pages and microsites are being fully optimized through search engines.-Develop analytics reporting across all digital channels to measure the impact of the digital marketing efforts (SEO, SEM, Website, Display Advertising, Social Media, etc) utilizing Google Analytics, Site Catalyst, Eloqua, Google AdWords-Make informed and authoritative recommendations regarding digital and new technologies for the overall Aon Hewitt brand-Ensure brand consistency across all digital mediums

-Create innovative ideas that bridge social, web, mobile, email, search and digital media to provide solutions to clients in context of overall marketing strategies-Blend how brands are communicated and experienced through digital interactions and how digital interactions fit into broader consumer experiences-Sell marketing strategies, educate clients of competitive activity through digital audits and make informed and authoritative recommendations regarding digital and new technologies.-Detect and discern digital marketing trends and study consumer behavior, aligning these with brand objectives to create new opportunities and solutions

Recommend various media properties to clients by analyzing target audiences, researching new interactive media prospects and presenting opportunities to clients. Implement and Manage Digital Media Projects related to Recruitment and Consumer Advertising for Clients from a wide breadth of industries.

Develop digital solutions for clients based around Search Engine Marketing, Banner Placements and Social Media solutions. Managed campaigns that ran on major search engine networks and social media sites. Monitor ROI conversions, costs, etc.

- Managed Pay-Per-Click campaigns that drove targeted traffic from search engines such as Google, Yahoo, and MSN to generate leads sold via affiliate marketing- Presented projected revenue to upper management on a quarterly basis- Ensured a positive, increased ROI through managing campaign advertising budget, keyword cost-per-click, and profit margin analysis

-Cold call sales to local automotive dealerships to present digital media solutions to improve dealer sales and lower cost-per-acquisition against traditional advertising.-Account management duties included customer service, monthly reporting and billing

Master Of Business Administration - Mba, Business Leadership, Management, Marketing

Bachelor Of Science, Business Administration