Rob Zaebst Email & Phone Number

Detroit, MI, US

I lead the Marketing Cloud and Data Cloud Capabilities across multiple industries including Education, Nonprofit, Commercial, Renewable Energy, and Healthcare Payer. In this role, I partner with the industry leads in each of these areas to define how these technologies can bring better business outcomes, increased internal efficiency, and more.In my role.

East Lansing, Michigan

I teach Social Listening for Market Research as part of the Masters of Science of Market Research program at the Eli Broad College of Business at Michigan State University: https://broad.msu.edu/profile/zaebst/. This class shows students how to use Social Listening keyword queries to develop actionable insights. The class dives into topics and examples.

Detroit Metropolitan Area

- Provide direct industry input as a customer-facing subject matter expert in strategic marketing/communications and digital engagement through digital marketing technology, focusing in higher education - Support the Salesforce field team with industry solution strategy and expertise during in-person/virtual meetings and events to facilitate a deep.

Detroit, Chicago, Tacoma

- Create vision, strategy and implementation plan for digital marketing across True Blue brands, aligning digital marketing activities to drive cross-selling opportunities at the enterprise level and allow for marketing attribution to revenue through opportunities, leads and lifetime customer value- Align marketing technology used across brands to develop.

East Lansing, Michigan

-Leading the development of institution-level digital strategy including web, email, search, social media, blogs, PR, digital advertising and emerging platforms to drive reach, content consumption and brand engagement with target audiences-Increase brand awareness, reputation and audience engagement; deepening relationships through the online.

Greater Chicago Area

-Continually refine the digital marketing ecosystem developed in preceding position with Aon Hewitt by evaluating all Paid, Earned and Owned Media digital media channels including Content Marketing, Social Media, Search Engine Marketing, SEO, Email Marketing, Content Marketing, Display Ads, Cost-Per-Lead, etc.-Develop Lead Management Program that utilizes.

Greater Chicago Area

-Build the digital marketing ecosystem for Aon Hewitt through all Paid, Earned and Owned Media digital media channels including Social Media, Search Engine Marketing, SEO, Email Marketing, Content Marketing, Display Ads, Cost-Per-Lead, etc.-Manage the agency, vendor and media relationships for digital activity across not only all of Aon Hewitt, but also.

-Create innovative ideas that bridge social, web, mobile, email, search and digital media to provide solutions to clients in context of overall marketing strategies-Blend how brands are communicated and experienced through digital interactions and how digital interactions fit into broader consumer experiences-Sell marketing strategies, educate clients of.

Recommend various media properties to clients by analyzing target audiences, researching new interactive media prospects and presenting opportunities to clients. Implement and Manage Digital Media Projects related to Recruitment and Consumer Advertising for Clients from a wide breadth of industries.

Develop digital solutions for clients based around Search Engine Marketing, Banner Placements and Social Media solutions. Managed campaigns that ran on major search engine networks and social media sites. Monitor ROI conversions, costs, etc.

- Managed Pay-Per-Click campaigns that drove targeted traffic from search engines such as Google, Yahoo, and MSN to generate leads sold via affiliate marketing- Presented projected revenue to upper management on a quarterly basis- Ensured a positive, increased ROI through managing campaign advertising budget, keyword cost-per-click, and profit margin.

-Cold call sales to local automotive dealerships to present digital media solutions to improve dealer sales and lower cost-per-acquisition against traditional advertising.-Account management duties included customer service, monthly reporting and billing

Master Of Business Administration - Mba, Business Leadership, Management, Marketing

Bachelor Of Science, Business Administration