Carlos Roca Email & Phone Number

Bogotá, Bogota, CO

Bogotá, Capital District, Colombia

Bogotá D.C. Area, Colombia

• Key Responsibilities
• Working with key stakeholders to define requirements and deliver milestones.
• Managing RFI and RFP processes for vendors, contractors and suppliers across multiple projects.
• Tracking key milestones and performance indicators during the production process.
• Organizing and leading workshops and daily traffic meetings to reach decisions, discuss technical issues or delivery options.
• Financial management including budgeting, forecasting and obtaining information for quoting future projects.

Bogotá, Colombia

• Preparing in-depth market analysis for decision-making purposes during the planning and strategy stages.
• Proposing digital marketing strategies and advertising solutions to meet our client’s needs including retargeting, ecommerce funnel tracking and web development.
• Creating and delivering copywriting content for video production processes and digital marketing.
• Providing high level project reports to stakeholders, working groups, and C-level executives.

Bogotá, Capital District, Colombia

• Key Responsibilities
• Liaised with key stakeholders to define a 12-month roadmap including business case, marketing strategy, and KPIs for advertising campaigns with the online magazine.
• Led multi-vendor RFI and RFP for procurement across multiple technology platforms.
• Organizing and leading weekly traffic meetings to support the integration of advertising, web development, and content creation departments to meet our client’s needs.
• Tracking budgets from all departments based on the company’s cost structure.
• Designed an end-to-end advertising solution to meet our client’s needs including retargeting, ecommerce funnel tracking and web development.

Bogotá

• Monitor and analyze standard marketing metrics to propose onsite improvements based on SEO requirements.
• Consultant as a Project Manager for the Novasoft campaign planning and development.
• Collaborated with two developers and three designers on multiple website developments projects.
• Participation in the planning and strategy presentation for the company’s prospects and clients.
• Maintain and update the company's website using WordPress and HTML+CSS.

Bogota, Colombia

• Generar información y reportes diarios sobre los acontecimientos ocurridos en el mercado de divisas.
• Administrar contenido y usuarios del sitio.
• Optimización para posicionamiento en internet.

Economista, Economía

Formación en la realización de investigaciones teóricas y empíricas que permitan establecer diagnósticos sobre la realidad nacional e.

Advanced English, English

Speaking: Can express opinions and ideas naturally, using a wide range of language with no difficultly in everyday situations and a clear.