Carlos Roca

Carlos Roca Email and Phone Number

VP of Digital Strategists @ Red Rock Interactive
Bogotá, Bogota, CO
Carlos Roca's Location
Bogotá, Capital District, Colombia, Colombia
Carlos Roca's Contact Details

Carlos Roca work email

Carlos Roca personal email

About Carlos Roca

12 years of broad-based and successful experience in Project Management and Digital Marketing within IT consulting, creative content and advertising agencies, and the video production industries. Great communication and leadership skills to select and motivate senior talent to work under pressure as a team so we can achieve high-quality results. Always open to changes and new ideas that can help me find solutions.

Carlos Roca's Current Company Details
Red Rock Interactive

Red Rock Interactive

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VP of Digital Strategists
Bogotá, Bogota, CO
Carlos Roca Work Experience Details
  • Red Rock Interactive
    Vp Of Digital Strategists
    Red Rock Interactive
    Bogotá, Bogota, Co
  • Red Rock Interactive
    Digital Marketing Strategist
    Red Rock Interactive Mar 2023 - Present
    Bogotá, Capital District, Colombia
  • Room4 Media
    Head Of Project Management
    Room4 Media Jun 2019 - Mar 2023
    Bogotá D.C. Area, Colombia
    Key Responsibilities • Working with key stakeholders to define requirements and deliver milestones. • Managing RFI and RFP processes for vendors, contractors and suppliers across multiple projects. • Tracking key milestones and performance indicators during the production process. • Organizing and leading workshops and daily traffic meetings to reach decisions, discuss technical issues or delivery options. • Financial management including budgeting, forecasting and obtaining information for quoting future projects. • Creating and delivering technical information to support the integration between clients, production teams and suppliers. • Providing high level project reports to stakeholders, working groups, and C-level executives.Key Achievements • Identifying a cost saving optimization process on all video creation projects, reducing scope creep and delivery time. • Working in 26 different projects for more than 17 different clients at the same time during a period of nine months. • Meet 100% of deadlines and project goals.
  • Room4 Media
    Video Marketing Expert
    Room4 Media Mar 2018 - Jun 2019
    Bogotá, Colombia
    • Preparing in-depth market analysis for decision-making purposes during the planning and strategy stages. • Proposing digital marketing strategies and advertising solutions to meet our client’s needs including retargeting, ecommerce funnel tracking and web development. • Creating and delivering copywriting content for video production processes and digital marketing. • Providing high level project reports to stakeholders, working groups, and C-level executives.
  • Vivecaribe
    Digital Marketing Manager
    Vivecaribe Mar 2014 - May 2018
    Bogotá, Capital District, Colombia
    Key Responsibilities • Liaised with key stakeholders to define a 12-month roadmap including business case, marketing strategy, and KPIs for advertising campaigns with the online magazine. • Led multi-vendor RFI and RFP for procurement across multiple technology platforms. • Organizing and leading weekly traffic meetings to support the integration of advertising, web development, and content creation departments to meet our client’s needs. • Tracking budgets from all departments based on the company’s cost structure. • Designed an end-to-end advertising solution to meet our client’s needs including retargeting, ecommerce funnel tracking and web development. • Creating high level reports for key stakeholders tracking the performance of internal and client’s marketing campaigns.Key Achievements • Built the entire magazine online platform in WordPress, integrating it with an user experienced centric approach that improved the click through rate by 4% per month. • Consolidated a $60M COP per year profit during two consecutive years via business development and cost savings by simplification in the content production process.
  • Red Design Systems
    Digital Marketing Executive
    Red Design Systems Feb 2012 - Mar 2014
    Bogotá
    • Monitor and analyze standard marketing metrics to propose onsite improvements based on SEO requirements. • Consultant as a Project Manager for the Novasoft campaign planning and development. • Collaborated with two developers and three designers on multiple website developments projects. • Participation in the planning and strategy presentation for the company’s prospects and clients. • Maintain and update the company's website using WordPress and HTML+CSS.
  • Www.Ilikewebsites.Com
    Generador De Contenido
    Www.Ilikewebsites.Com Mar 2008 - Oct 2009
    Bogota, Colombia
    • Generar información y reportes diarios sobre los acontecimientos ocurridos en el mercado de divisas. • Administrar contenido y usuarios del sitio. • Optimización para posicionamiento en internet.

Carlos Roca Skills

Google Analytics Seo Online Marketing Community Management Online Advertising Google Adwords Link Building Web Analytics Social Media Marketing Web 2.0 Seo Copywriting Social Media Measurement Digital Strategy Digital Marketing Sem Publicidad En Internet Email Marketing Html Entrepreneurial Experience Posicionamiento Web En Colombia Generar Contactos Lead Generation Internet Entrepreneur Marketing Management Marketing Strategy Css

Carlos Roca Education Details

Frequently Asked Questions about Carlos Roca

What company does Carlos Roca work for?

Carlos Roca works for Red Rock Interactive

What is Carlos Roca's role at the current company?

Carlos Roca's current role is VP of Digital Strategists.

What is Carlos Roca's email address?

Carlos Roca's email address is ca****@****dia.com

What schools did Carlos Roca attend?

Carlos Roca attended Universidad Nacional De Colombia, Language Link London.

What are some of Carlos Roca's interests?

Carlos Roca has interest in Economic Empowerment, Vender Por Internet, Generar Contactos, Education, Environment, Posicionamiento Web, Posicionamiento Web En Colombia, Science And Technology, Optimizar Porceso De Ventas, Aumentar Las Ventas.

What skills is Carlos Roca known for?

Carlos Roca has skills like Google Analytics, Seo, Online Marketing, Community Management, Online Advertising, Google Adwords, Link Building, Web Analytics, Social Media Marketing, Web 2.0, Seo Copywriting, Social Media Measurement.

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