Rocaline Caroline

Rocaline Caroline Email and Phone Number

Creative Marketing Strategist • Brand Manager • Strategic Planner | BA • Global MBA @ t-commerce
Rocaline Caroline's Location
Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Rocaline Caroline's Contact Details

Rocaline Caroline personal email

About Rocaline Caroline

Creative Marketing Strategist Seasoned in creative and marketing with 10+ years of experience across various industries. Seeking a new challenge in a commercial, branding, or creative marketing strategy role. Backed up by cross-functional academic background BA & Global MBA fuels my passion for cross-cultural marketing solutions.Core Skills: E-commerce & Digital Landscape • Creative Marketing Strategy • Branding • Campaign-ChannelManagement • Budget-Media Planning • Team Leadership & Development • Customer Journey • Product Development • Project-Client Planning & Management • Advertising • DesignInterests:Design Thinking • Marketing • Advertising • Branding • Consumer Behaviour • Business

Rocaline Caroline's Current Company Details
t-commerce

T-Commerce

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Creative Marketing Strategist • Brand Manager • Strategic Planner | BA • Global MBA
Rocaline Caroline Work Experience Details
  • T-Commerce
    Business Manager
    T-Commerce Sep 2022 - Present
    Singapore
    Focussing on operational management, business development & administration. Trading company specifically for electronic consumer goods for niche market catering to APAC & EMEA region. I learned new things a lot at t-commerce such as understanding the B2B market, trading industry, channel distribution, consumer electronic goods, supply-and-demand, product sourcing, international communication, and general geo-politic.Market Research: • Identifying potential markets and assessing their suitability for a specific product based on demand.• Understanding international trade regulations, and logistic incoterms.Sourcing and Negotiation:• Finding reliable suppliers & manufacturers abroad who meet quality and cost requirements.• Acquiring new buyers in underserved markets, solving the regional local stock problems.• Ensuring compliance with international trade agreements and regulations.Logistics and Documentation:• Finding and growing trusted logistical partnerships for cost-effective transportation.• Collaboration with partners for transportation & logistics arrangements. • Preparing & managing necessary documentation, such as invoices, bills of lading, certificates of origin, and safety testing documentation. Business Management:• Involved in day-to-day basic operational management.• General bookkeeping tasks, organizing payments, and collections related to purchases and sales.• Managing communication and correspondence.• Organizing and maintaining accurate records of documents, data, and information.Customer Relationship Management:• Maintaining strong relationships with international customers, suppliers, and partners.• Addressing customer inquiries and resolving any issues arising from the transaction process.
  • Getcraft - A Premium Creative Directory
    Account Director
    Getcraft - A Premium Creative Directory Oct 2020 - Nov 2021
    Jakarta, Indonesia
    Cross-functional account lead for project management and business development catering to digital marketing clients.Highlight Responsibilities:• Responsible for the team’s sales target and project management team.• Created a sales forecast, and conducted a QBR report for the VP of Operation, VP of Sales, and CEO.• Setting team's KPIs and metrics that align with clients & company's goals.• Collaborated cross-functionally with business development, production, account, and finance teams ensuring projects and administration ran smoothly and timely.• Mentored and led a team of 5 members in achieving the sales-team target and project delivery.• Built and supervised project pitch for potential clients (planning and budgeting).• Problem solver and crisis management for projects and accounts.
  • Acommerce - Ecommerce Solutions For Southeast Asia
    Marketing Plan And Strategy
    Acommerce - Ecommerce Solutions For Southeast Asia Jul 2018 - Apr 2019
    Jakarta, Indonesia
    I managed multiple accounts from electronic and cosmetic brands, mentored 1 subordinate, and reported to the head of the category. I was responsible for ensuring a smooth communication and marketing project for my clients. I collaborated with many stakeholders including brand owners, PPC-SEO experts, developer/back-end teams, and other internal teams.Acquisition:• Prepared market research for potential clients.• Conducted a pitch for potential clients (including strategy & budget plan). Client Management:• Arranged digital channels set-up.• Forecasted & adjusted monthly budget spending & the KPIs periodically.• Monitored the digital performances/• Managed communication between vendors & clients/• Worked on dashboard performance using Supermetrics & Google Data Studio.• Presented monthly performance.• Managed needed business administration docs for finance, management, and legal teams.Scope of categories: Hardline, FMCG. Channel range: Paid channels, organic channels, social media, marketplace ads, influencers, email marketing.
  • Acommerce - Ecommerce Solutions For Southeast Asia
    Creative Marketing Manager
    Acommerce - Ecommerce Solutions For Southeast Asia Apr 2016 - Jun 2018
    Greater Jakarta Area, Indonesia
    I managed creative and social media teams, catering to internal and digital marketing clients' needs. Delivered team performance reports, creative/marketing strategy & plan, and direct report to my head of digital marketing. My creative/designer team supported all online-offline creative needs across teams including internal, channel management/marketplace, PR, marketing, and tech teams. My social media team supported all clients' organic activities including content strategy and plan, account management, content production & monthly performance reports. Highlight Responsibilities:• Managed two sub-divisions (creative & social media) that consisted of 7 designers, 3 social media strategists, and 2 social media officers.• Conducted internal team training at least monthly.• Reviewed and supervised teams' performances. • Created teams' objectives, KPIs, and metrics that align with the company's objective.• Worked on building services' prices, products & SOWs.• Participated in pitches. • Monitored quality creative/campaign/social media projects.• Bridged communications both internal (within divisions) and external (for many clients and vendors).• Acted as a problem-solver for any dispute/complaint. • Supported creative production.Clients: • FMCG: L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige. • Fashion & Luxury: Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies. • Hardline: HP, Samsung, Best Denki, Phillips.Outcomes: • Delivered to support 35 clients, hundreds of campaigns, and more than 12,800 creatives across channels.• Maintained 85% client retention. • Managed to maintain a full capacity of creative support & production teams yet steered an annual turnover rate below 5%.
  • Acommerce - Ecommerce Solutions For Southeast Asia
    Creative Leader
    Acommerce - Ecommerce Solutions For Southeast Asia Jun 2015 - Mar 2016
    Greater Jakarta Area, Indonesia
    “Awarded as Best Marketing aCommerce Indonesia 2015” regarding my achievement managing the team and projects in servicing 62 clients during my tenure within 2 years. Built and led the 9-member design team including recruiting future team members.Highlight Responsibilities:• Optimised team request system in the most efficient yet easy way.• Managed, supervised & trained creative team.• Ensured high-quality outputs, high-productivity.• Conducted team performance review & promotion.• Involved in creative production (web, and digital ads)."I believe people are the company's assets & investing values to them will not only make them loyal but also give additional value to the company which we call 'loyalty'. "
  • Acommerce - E-Commerce Solutions For Southeast Asia
    Sr. Digital Designer
    Acommerce - E-Commerce Solutions For Southeast Asia Jan 2014 - May 2015
    Jakarta, Indonesia
    Conducted design/redesign projects of many offline-online creative applications and collaborated with many stakeholders such as UI/UX designers, web developers, tech project managers, head of marketing, PPC team, SEO team, PR managers to deliver creative productions. Multiple creative applications has been delivered such as mobile app, newsletters, digital static-interactive banners, websites, marketing collaterals, and internal creative design needs.Highlight Responsibilities:• Catered all creative digital marketing ads and e-commerce websites. • Conducted an e-commerce website assessment to help improve their website's performance including digital banners to get the best campaign's impact.• Involved in team recruitment.
  • Iris Worldwide
    Jr. Art Director
    Iris Worldwide Nov 2011 - May 2012
    Jakarta
    Collaborated with the teams (art directors, copywriter and creative directors, strategy & plan team, project manager and other internal teams) for creative applications (ATL/BTL creatives for local/multinational banking, FMCG, Telco companies. I participated in creative strategy, idea development and also creative executions. Clients: XL axiata, BNI, Astra International.
  • Dgtraffic
    Web Designer
    Dgtraffic Mar 2011 - Dec 2011
    Menara Thamrin 15Th Floor
    Collaborated with internal teams for digital banners (static-interactive) & web design supports. Participated in creation of one portal aggregator Indonesia credit “CariKredit.com” together with the team from building the business strategy, journey maps, UI/UX web and the ads.
  • Rotation Design
    Graphic Designer
    Rotation Design Sep 2008 - Oct 2010
    Kebon Jeruk, Jakarta Barat
    • Fully responsible for designing the logo design of Nobu National Bank (one of Lippo Group national banks) included all the needed brand identities and brand guidance for graphic standard manual purposes. • Created ATL/BTL projects (billboard, flyer, newspaper ads-magazine) of local clients (University of Pelita Harapan, Lippo Insurance, RBS bank, First Media, Multipolar Group).• Participated in various pitching and presentations.

Rocaline Caroline Education Details

Frequently Asked Questions about Rocaline Caroline

What company does Rocaline Caroline work for?

Rocaline Caroline works for T-Commerce

What is Rocaline Caroline's role at the current company?

Rocaline Caroline's current role is Creative Marketing Strategist • Brand Manager • Strategic Planner | BA • Global MBA.

What is Rocaline Caroline's email address?

Rocaline Caroline's email address is ro****@****ail.com

What schools did Rocaline Caroline attend?

Rocaline Caroline attended Sp Jain School Of Global Management - Dubai, Mumbai, Singapore & Sydney, Universitas Pelita Harapan, Universitas Pelita Harapan, Universitas Pelita Harapan, Universitas Pelita Harapan, Universitas Pelita Harapan, Universitas Pelita Harapan, Smuk Iii.

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