Rodrigo Ignacio Canales Muñoz Email & Phone Number

Santiago, Cl

Santiago, Chile

DescripciónManaging and developing #iot and #smartecosystem products for Imou Networks as Country Manager for Chile, Bolivia and Peru. Accounting all sell in and sell out strategies, developing IPP and channel development strategy for all partners for IMOU.

Santiago, Chile

Developer and main head of sales for Ezviz Smart cameras business, working in Bolivia and Chile market

Santiago, Región Metropolitana De Santiago, Chile

Lider de la estrategia y desarrollo de producto de las categorías de Smart Signage, LED, IWB, Hospitality y Desktop, Corporate & Gaming Monitor para Chile y Bolivia.Responsable directo de la planeación, diseño, implementacion y desarrollo de las estrategias de Sell In, Sell Out, Forecast para ambos países.Responsable de asegurar la rentabilidad y venta de la línea de negocios para Chile Y BoliviaLider de la estrategia de marketing digital de EBD para Samsung

Santiago, Chile

Professional accountable for leading the commercial, marketing and sales of the line of projectors for Chile and Bolivia, which represents monthly revenue of USD 1,800,000, contributing 35% of the monthly billing for the subsidiary. Strategic leader and responsible for the forecast process (Rolling & accuracy) being responsible for purchasing inventory from USD 2,000,000 per month, plus planning and executing the sales distribution channel in Chile and Bolivia in IT wholesalers (Tecnoglobal - Intcomex - Ingram - Nexsys) Retail (Falabella - Ripley - Paris) and main IT resellers (BIP - CINTEGRAL - Deira - Tecnodata - Espex - Upgrade - Sonda - Adexus and Videocorp among others), as well as lead strategic initiatives and digital marketing for each of these customers. Main Achievements:• Lead and implement the strategy for growth in market share of business, growing from 56% in 2015 to 75% in 2019, same result obtained in Bolivia to exceed 90% stake.• Develop business line interactive projectors (high value) in Chile & Bolivia, selling over 2500 units annually among both countries between 2017 to 2018, growing by 30% in that category considering the sale in units and revenue in the period.

Santiago De Chile

Business leader of strategic sales initiatives related to the line of Digital Signage and corporate clients (Consumer goods, Retail, Airports soccer clubs, discos, bars, etc.) nationwide, representing an average monthly turnover of USD 850,000 for the company. Professional specialist to engage and make the sale sell out and gross margin according to the target in business lines assigned, which represent within the business portfolio 60% of turnover in the BU, USD 510,000 average turnover monthlyMain Achievements:• Develop the market for Digital Signage AOC Chile in the country, closing the first significant deal for the company (Avon, Iquique Airport, Chilevisión, McDonald's) leading to a underlyne turnover volume of USD 500,000 per month.• Increase revenue and improve corporate clients and Tablets category Flat Panel 40% in the 2012-2015 period.

Santiago, Chile

Professional team leader of 124 people among promoters and supervisors, as well as being responsible for the implementation of the strategy to sell out and commercial tracking Telefónica client in Chile for all the retail chains from Arica to Valparaiso in their products Retail: Prepay, Contract, Portability and Replacing numbers / equipment. Able to analyze, evaluate and implement sales strategies and tactics for each type of Retail and each point of sale in order to address the teams to meet their business goals sell out products and customers assigned.Main Achievement:• Consistently meet sales targets sell out (sales fulfillments averaging out over 110%) for the company in the prepaid, contract and portability products in the northern region in the period 2010-2012.

Provincia De San

Professional team leader of 114 people among developers and supervisors and lead manager and developer about brand management strategies in Kellogg´s and Bauducco brands in the supermarket channel to implement branding strategies, trade marketing, internal and external communications Nationwide leader for driving product launch brands Kellogg's Bauducco in different supermarket chains and budgetary control of investment in trade marketing (USD 400,000 annually) for BTL and ATL respective campaigns. Main Achievements:• Achieve revenue increase Kellogg's brands Bauducco by 40% in the period 2000 to 2010, generating sales increases from USD 1,000,000 to USD 1,400,000 in that period.• Launch and develop the Brazilian brand Bauducco in the main channel customers (Walmart - Cencosud - SMU - Tottus), consolidating sales in the first year of the brand in Chile for a total of USD 500,000.

Provincia De Santiago, Chile

Business & Administration (Degreed), Business Administration, Management And Operations

Master Of Business Administration (Mba), Business Administration And Management, General

Digital & Rrss Marketing, Marketing/Gestión De Marketing, General