Rocco Cima Email & Phone Number

Information Technology (IT) leader with 25+ years of IT and business experience, strategic planning, process improvement and program management as well as a strong knowledge of Life Science Industry, Marketing and Sales solutions and applications. The past 20+ years have been with GlaxoSmithKline (GSK) Pharmaceuticals. Responsible for delivering and supporting Sales and Marketing technical solutions across GSK’s 100+ brands and multiple digital channels. Supported Sales and Marketing for North America, and Global Dermatology division (Stiefel). Prior to GSK, developed, implemented and supported Clinical, Financial and Hospital systems for Jefferson and Cara Health Care organizations.Specialties: Transforming new business models and variety of implementations in the Digital Marketing and Customer Relationship Management (CRM) areas, i.e. a Portal for Healthcare Professionals across all brands; a Web Factory model leveraging multiple sourcing approaches, SEM/SEO, Data Warehousing, Campaign Management, Promotional Content Management, Speaker Events Management, Targeting and Sales Force Automation (SFA) and Incentive Compensation systems supporting a Sales Force of 8K+.