Rocco Grecchi Email & Phone Number

Italy

Bergamo, Lombardia, Italy

- Advocating for business intelligence solutions that will help the Business Units meet their goals- Writing reports and presentations that present data and findings clearly and concisely (Monthly Business Review & Weekly Reports)- Led CRM utilization initiatives, improving customer data management across Countries.- Analysing data to identify patterns or trends that could indicate problems within the business- Supporting the management to develop goals, objectives, and strategies for improving business performance using BI tools- Recommending changes to existing business intelligence processes or policies to improve efficiency- Analysing reports that monitor key business metrics such as turnover, margins, price, sales channel levels or inventory levels- Enhanced market intelligence processes, providing actionable insights for strategic decisions.- Implemented pricing analysis frameworks, optimizing profitability across products and channels.- Working with Cluster / Countries & departments to implement new systems or tools as needed- Monitoring market trends/competitors to identify upcoming challenges or opportunities for the Business Units (Market Models)

Bergamo, Lombardia

- Collaborated with sales teams to establish MarCom priorities that were aligned with sales goals. - Orchestrated launch events and supervised the production of sales materials (brochures, signage). - Managed vendor relationships for MarCom needs, including advertising and printing suppliers.- Manage Product Life Cycle with planning teams- Developing and delivering the product roadmap to achieve profitable growth and offer a competitive edge within the portfolio- Manage product line revenue, margins, and profitability by increasing market share, controlling product costs, and establishing product pricing- Work closely with R&D to identify product opportunities- Team leader for innovation projects (big idea, P&L analysis, go-to-market plan, product launch)- Input with Product Managers in all countries to ensure the product offer is maximised to meet the market's demands.- General support and training for sales

Milan Area, Italy

Data management & stock analysis- Market analysis: national vehicle fleet, sell-in and sell-out, benchmarking- Product placement: product life-cycle, pricing, P&L analysis - Volume Forecast and time-to-market of new product- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partners

Milan, Italy

- KPI analysis - Market analysis: national vehicle fleet, sell-in and sell-out, benchmarking - Product placement: product life-cycle, pricing, P&L analysis - Volume Forecast and time-to-market of new product - Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partners

Bergamo, Italia

- Marketing Plan- Benchmarking and trends analysis- Product life cycle management- Defining the marketing mix and product launch- Pricing- Marketing communication tools and events (DEM, PR and digital communication).- Desktop publishing (catalogue, brochure, flyers)

Torino, Italia

Market Research - Defining marketing campaigns and communication strategy - Detection and analysis - Creation of brochures and other communication materials - Development of the website - Create Database - Techniques layout through the use of graphics programs

Torino, Italia

Business strategy analysis and support to senior management. Responsibilities included:• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations• Monitoring competitors activities• Contributing to, and developing, marketing plans, strategies pricing• Supporting the marketing manager and other colleagues• Contributing to create a new products catalogue• Monitoring back office tasks

Torino, Italia

• Customer service• Accounting• Administration

Master'S Degree, Executive Strategic Marketing Management

Laurea In Management Dell'Informazione E Della Comunicazione Aziendale, Saa, Saa Torino

Erasmus Programme, International Business

Education record