Rocco Lapenta Email & Phone Number

Parma, It

Parma, Emilia Romagna, Italia

- Gestione contatti con aziende partner

- Drafting editorial plan and content for Social Media.- Concept design for Social Media Marketing campaigns. - Creation of sponsored campaigns on Social Media- Data analysis and reporting for websites and Social Media- Managing contacts with partner companies

Parma, Emilia Romagna, Italia

- Creation of digital marketing strategies tailored to client needs- Implementation of training courses to provide partners with the necessary tools to develop agreed strategies

Parma, Emilia Romagna, Italia

- Drafting content for the web (blog posts, case histories, newsletters) optimized from an SEO perspective- Analysis and reporting on site SEO positioning- Strategic support for site traffic optimization

Developing digital strategies and training programs for brands and managers through direct relationships or agency partnerships.

Reggio Emilia, Italia

- Design of concept and content strategy for competitions and projects, in collaboration with the Art Director- Implementation of content strategy and copy development consistent with Client's brief- Content writing for partner companies (text for website, for internal/external company apps, forbrochures and creation of press releases, newsletters and PowerPoint presentations)- Drafting editorial plan and creation of SEO-optimized texts- Concept creation for social media marketing campaigns- Event promotion support- Development of Employer Branding campaigns- Copy editing

Parma, Italia

Supporting the sales department in digital marketing activities:- writing content for the web (blog posts, case histories, newsletters) optimized from an SEO perspective- content creation for social channels (Facebook, Instagram and LinkedIn)- support organization of external events- development of an email marketing campaign (Mailchimp)- multimedia content creation (Adobe Premiere)- data-entry (Wordpress)- managing contacts with partner companies

Berlino, Germania

Tasks performed in consultation with Manager:- Copywriting: creating content for the website and social media, writing newsletters andpress releases;- community management on manned channels;- support organization of external events;- drafting editorial plan and publishing content on online and social channels;- correction and improvement of content produced by other copywriters;- corporate image coordination;- management of partner company contacts.

Parma, Italia

I was the main speaker of an information program, QuiParmateneo. The goal was to disseminate interesting content on current issues using fresh and direct language. I had created a group of seven people each with a specific task, from creating promotional videos to social strategies to maximize visibility and interactions. I would hold weekly meetings where we would define goals and the best strategies to achieve them.

Parma, Italia

- Design and creation of content for the website, in collaboration with the Art Director- Copy editing and proofreading work- Content optimization from an SEO perspective

Bari , Italia

Contributor at the online newspaper BariLive.it. I was in charge of editorializing cultural articles, following events and doing interviews. My job was to create interesting and SEO-optimized content.

Moliterno, Italia

Acting football referee of the A.I.A. section of Moliterno (Basilicata, Italy).

Master Degree, Journalism And Publishing Culture, 110 Cum Laude

DEGREE CLASS: LM-19 Main subjects covered: Journalism and advertising communication, Theories and techniques of journalistic language.

Degree, Italian Literature/Humanistic Studies

DEGREE CLASS: L-10 Major subjects covered: Literature (Italian, French, Anglo-American, English, Latin, Greek), History (Greek, medieval.

Education record

The focus of the School of Politics is on policies, following the Anglo-Saxon distinction between politics (politics) and policies.