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Roch Lessard Email & Phone Number

Senior Manager Dealer Digital Optimization at Hyundai Auto Canada Corp.
Location: Oakville, Ontario, Canada 22 work roles 1 school
1 work email found @hyundaicanada.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Manager Dealer Digital Optimization
Location
Oakville, Ontario, Canada
Company size

Who is Roch Lessard? Overview

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Roch Lessard is listed as Senior Manager Dealer Digital Optimization at Hyundai Auto Canada Corp., a with 549 employees, based in Oakville, Ontario, Canada. AeroLeads shows a work email signal at hyundaicanada.com and a matched LinkedIn profile for Roch Lessard.

Roch Lessard previously worked as Manager, Digital Business Development Service Systems at Hyundai Auto Canada Corp. and Service Operations Manager at Hyundai Auto Canada Corp.. Roch Lessard studied at Centennial Regional High School.

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Email format at Hyundai Auto Canada Corp.

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{first_initial}{last}@hyundaicanada.com
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Profile bio

About Roch Lessard

Hyundai Auto Canada Corp.

Listed skills include Marketing, Dealer Relationships, Employee Management, Customer Engagement, and 22 others.

Current workplace

Roch Lessard's current company

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Hyundai Auto Canada Corp.
Hyundai Auto Canada Corp.
Senior Manager Dealer Digital Optimization
Canada
Website
Employees
549
AeroLeads page
22 roles

Roch Lessard work experience

A career timeline built from the work history available for this profile.

Fixed Operations Manager

Mississauga, Ontario, Ca

Supervising, directing and leading is all aspects of operations for both Service & Parts departmentsImplement all systems, scheduling, policies and procedures for both departmentsPrepare and manage departmental objectives, marketing plans and annual operating budgets of both departmentsImplement a new customer focusing tool, with Tablets, based on manufacturer’s maintenance schedule Maintain high profitability and keep expenses under strict controlMaintain high customer satisfaction index (CSI) rating at all timesMonitor and maintain all A/P and A/R relating to both departmentsMonitor and maintain all manufacturer warranty programs for high profit and claim accuracyMaintain inventory control including negotiating, purchasing, stocking, selling, pricing and countingAdvise and maintain a top quality repair service, including verification, to strict quality standardsKeep abreast of pertinent federal and provincial regulations and municipal bylawsRecruit, train, discipline and dismiss employees as necessary, ensuring employee loyalty and performance

Sep 2015 - Mar 2017

Fixed Operations Manager

Mississauga, On, Ca

Jan 2014 - Sep 2015

Fixed Operations Manager

Select Mazda

Responsible for managing the day-to-day operations for both Service & Parts departmentsResponsible for managing 7 employees and their schedulesResponsible for increasing customer retention & loyaltyAccountable for maintaining customer satisfaction at high levelsAccountable for cost control within Parts and Service departments as well as warranty costs for the manufacturerResponsible for marketing activitiesResponsible for hiring new staffResponsible for staff training to conform to company and manufacturer policies and procedures

Sep 2012 - Dec 2013

Retail Training Manager

Richmond Hill, Ontario, Ca

Develop and implement sales process and on-line product trainingCo-ordinate with Customer Service and Parts team to formulate and execute Fixed Operations trainingMonitor industry retail trends; recommend and develop initiatives to address opportunities for increasing Mazda’s businessConduct in-dealership training, utilizing a variety of delivery methods, including both classroom and practical sessionsDevelop weekly communication tips on both product and sales enhancement and issues to both Dealer network and MCI staffCoordinate and administer Peak Performers ProgramDevelop and communicate usage reports, analyse training programs and present findings regularly to Sr. Management and team membersCo-ordinate with Customer Engagement Program team to develop training initiatives to improve owner loyalty

Jun 2011 - Sep 2012

District Parts & Service Manager

Richmond Hill, Ontario, Ca

Direct Dealers and Parts and Service personnel in policies/procedures (including warranties)Direct and assist Dealers and Customer Relations departments (includes solving product problems, troubleshooting, representing Mazda Canada at arbitration hearings/small claims court and reviewing satisfaction reports with Dealer personnel)Direct Dealers in meeting parts and accessory targetsDirect Dealers in upgrades and review of evaluation and reward programs

Dec 2009 - Jun 2011

District Sales Manager

Richmond Hill, Ontario, Ca

Provide support and guidance to DealersEnsure that Dealers attain objectives in regards to vehicle retail, wholesale, market share, profitability as well as customer satisfactionCoordinate and assist in various initiatives including training, market representation, promotions and advertisingEnsure that all policies/procedures outlined by MCI are respectedManage marketing budget within districtEnsure sales incentives are paid out in a timely manner

Sep 2008 - Dec 2009

Manager, Field Operations Review (Auditor)

Richmond Hill, Ontario, Ca

Conduct warranty and sales operation audits to ensure compliance with MCI’s policies and procedures.Offer onsite training to Dealers and District Managers as requiredReport and present findings to Dealers with regional staff, dealership staff and Dealer Principals/General Managers.Develop new reporting and new training seminars

Nov 2006 - Sep 2008

Field Support Manager

Richmond Hill, Ontario, Ca

Coordinate Service and Parts Manager and Service Advisor Certification and Parts Counter staff, including liaison with outside vendors concerning certification programMaintain CS Action Program (maintain data base of PDI, CRS Audits, RO Analysis, FIRTFT reports and Dealer Action Plan submissions and supplying monthly reports identifying underperforming dealers)Develop materials (comparisons with national, regional, territory and best practices for special projects (GAP analysis) and meetings etc)Conduct in-dealer meetings (review findings with Dealer and dealer staff to get commitment for improving customer handling procedures to increase profitability retention and repurchase intent)Dealer visits with DPSMLiaison with estimation system provider to maintain up-to-date MSPSDevelop material required for CS Action Dealer visits.Conduct in-house meetings reviewing CSI and CRS performancePrepare yearly maintenance schedule for distribution to Dealers

Mar 2005 - Nov 2006

District Parts & Service Manager

Richmond Hill, Ontario, Ca

Direct Dealers and Parts and Service personnel in policies/procedures (including warranties)Direct and assist Dealers and Customer Relations departments (includes solving product problems, troubleshooting, representing Mazda Canada at arbitration hearings/small claims court and reviewing satisfaction reports with Dealer personnel)Direct Dealers in meeting parts and accessory targetsDirect Dealers in upgrades and review of evaluation and reward programs

Feb 2001 - Mar 2005

Dealer Support Manager

Richmond Hill, Ontario, Ca

Respond to all Dealer inquiries/requests in a timely manner by prioritizing and allocating resourcesPrepare and review reports on parts activities for various further analyses (backorder, gross profit variation, price change, impact, credit) and react to unusual situationsAssist all departments with parts related issues (including dissemination of relevant parts information and updates as well as warranty price reviews and ordering of parts for vehicles arriving at port)Supervise Parts Price specialist and Dealer Support specialistsResponsible for dealer obsolescence, parts warranty, core credit and bulk oil programs

Oct 1998 - Feb 2001

Dealer Support Specialist

Richmond Hill, Ontario, Ca

Respond to Dealer/internal technical parts inquiries and ETA requests/concerns (including corresponding with vendors/technical staff) regarding the MATE II and EPC systemsIssue credits and debits and filing proper formsPlace and review emergency ordersOnline file maintenance (pricing, ETAs, supersessions, part number creation) and filing of departmental correspondence

Nov 1997 - Oct 1998

Assistant To Parts Manager

Gabriel Mazda

Responsible for placing, receiving and shipping all orders (including body shop orders)Client-dealer liaison (parts orders)

Apr 1997 - Nov 1997

Warranty Administrator

Quintin Automobiles

Responsible for administering warranty claims

Nov 1996 - Mar 1997

Assistant To Parts Manager

Quintin Automobile

NOTE: Approximately 1 year before the end of this period, the Parts Manager left and I stepped in as Acting Parts Manager until Nov. 1996Responsible for ensuring that stock answers the needs of all departments/clients in a fast and effective wayResponsible for shipping/receiving all orders (including promo orders)Responsible for order follow-up and inventory control

Jul 1992 - Nov 1996

Apprentice Mechanic

Quintin Automobiles

In training as a mechanic (main responsibilities included oil changes, pre-delivery inspections, small services, accessory instalments)

Apr 1992 - Jul 1992

Recditioning Technician

Quintin Automobiles

In charge of reconditioning (waxing, compounds, glazes, anti-rust treatment, engine washes, etc)Diploma of Car Brite Professional Automotive Recondition Training Program (obtained March, 1992)Also assumed the duties of shuttle bus driver as needed

Nov 1990 - Apr 1992
1 education record

Roch Lessard education

  • Centennial Regional High School
    Centennial Regional High School
FAQ

Frequently asked questions about Roch Lessard

Quick answers generated from the profile data available on this page.

What company does Roch Lessard work for?

Roch Lessard works for Hyundai Auto Canada Corp..

What is Roch Lessard's role at Hyundai Auto Canada Corp.?

Roch Lessard is listed as Senior Manager Dealer Digital Optimization at Hyundai Auto Canada Corp..

What is Roch Lessard's email address?

AeroLeads has found 1 work email signal at @hyundaicanada.com for Roch Lessard at Hyundai Auto Canada Corp..

Where is Roch Lessard based?

Roch Lessard is based in Oakville, Ontario, Canada while working with Hyundai Auto Canada Corp..

What companies has Roch Lessard worked for?

Roch Lessard has worked for Hyundai Auto Canada Corp., Dixie Mitsubishi, 401 Dixie Mazda, Select Mazda, and Mazda Canada Inc.

How can I contact Roch Lessard?

You can use AeroLeads to view verified contact signals for Roch Lessard at Hyundai Auto Canada Corp., including work email, phone, and LinkedIn data when available.

What schools did Roch Lessard attend?

Roch Lessard studied at Centennial Regional High School.

What skills is Roch Lessard known for?

Roch Lessard is listed with skills including Marketing, Dealer Relationships, Employee Management, Customer Engagement, Field Operations, Customer Retention, Automotive Parts, and Dealer Operations.

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