Felipe Rocha Email & Phone Number

São Paulo, Brasil

• Tangibilizando is a company focused on producing content and launching infoproducts, with its main project being the Nerd Sensei channel, which has more than 44 million views and 390 thousand subscribers on.
• 100 thousand subscribers on YouTube in 7 months with just 1 piece of content per week;
• Average of 239 thousand views per video on YouTube (several videos with more than 1 million views);
• More than 44 million views;Key roles:
• Planning content strategies;
• Creation of weekly content for platforms such as YouTube and Instagram;

Sao Paulo, Brasil

• Solfácil is a startup that has become the largest solar energy ecosystem in Latin America by offering financing for solar panels with its fintech business model and also importing and distributing them through the.
• Led the technical part of the post-merger integration (PMI) of Solfácil with Solar Inove through the unification of customer bases, SSO (Single Sign-On) integration and unification of the registration flow;
• Led the automation of e-commerce order management with the creation of APIs for inventory integration and order creation;
• Implementation of the Pix payment method;
• Helped to reduce order cycle time by 3 days;
• Launch of the new Solfácil e-commerce where I was responsible for technical integrations;Key roles:

Sao Paulo, Brazil

• Main achievements:
• Led the creation of the company's billing system that replaced +100 spreadsheets, helping to reduce short-term defaults;
• Automation of various billing processes including payment reconciliation, making the payment recognition process faster and safer;
• Helped to reduce by 33% calls related to Improper Remote Disconnection (electricity disconnections due to customer default);
• Helped to reduce calls related to the Customer Portal Link request for customers to access their bill by 22%;
• Structured the collection tribe with its product vision, mission and OKR planning for each of the tribe's squads;

São Paulo, Brasil

• TC is the largest investor community in Brazil and offers a SaaS (Software as a Service) that brings together analysts, experts and essential tools for those who want to invest.Main achievements:
• Structuring the First Experience squad that aims to take care of the user's first experience on web and mobile platforms;
• Creation of the company's first web and mobile onboarding based on user interviews, analysis of benchmarks and metrics;
• Definition of the squad's Vision, North Stars, OKR and Roadmap;Responsibilities:
• Establish the squad's vision and how it connects with the company's vision;
• Development of the project roadmap and OKR;

São Paulo, São Paulo, Brasil

• Tapps Games is one of the largest game studios in Latin America, with more than 400 published mobile games and more than 700 million downloads around the world on all major mobile platforms.Main achievements:
• Led the improvement of several famous mobile games such as Vlogger Go Viral (+50 million Downloads), We Are Illuminati (+10 million Downloads), Bid Wars (+10 million Downloads), Chef Rescue (+5 million Downloads ) and.
• Helped to increase ADS ARPDAU by 80%;
• Helped to increase IAP Revenue by 30%;
• Helped increase revenue per download by 70%;
• Launch of a new game - Idlelicious;Key roles:

Sao Paulo, SP

• Grupo Multi is one of the 200 largest companies in Brazil and its mission is to make people's lives easier through technology by offering a vast portfolio of technological products at an affordable price.Main.
• Structured the Market Intelligence area by automating and standardizing information received from thousands of points of sale
• Automation of information collection from thousands of points of sale
• Creation of several report models for CEO and Marketing, Sales and Product directorsKey roles:
• Structuring the Market Intelligence area
• Analysis of internal and external KPIs

Sao Paulo, SP

- Market analysis and competitors- Market forecast preparation- Providing information to internal customers (sales, product marketing and marketing communication)- Reporting and presentation to clients

Sao Paulo, SP

- Control of liquidity indicators and cash products- Cash flow projection- Access and maintenance of data in Access and SAS databases- Macro Creation in VBA

Bachelor'S Degree, Administration

Exchange, Business

Nanodegree, Business Analytics

- Data Analytics - SQL - Tableau - 4 Data Analytics Projects