Felipe Rocha

Felipe Rocha Email and Phone Number

Sr. Product Manager | PSPO @ Gazeus Games
rio de janeiro, rio de janeiro, brazil
Felipe Rocha's Location
São Paulo, São Paulo, Brazil, Brazil
Felipe Rocha's Contact Details

Felipe Rocha personal email

n/a
About Felipe Rocha

Professional with more than 8 years of experience in reference companies in their areas of activity, with 5 years focused on the area of ​​Product Management.In Product Management, I worked with companies from different segments (Free to Play Mobile Games, SaaS, Fintech and E-commerce) achieving great results with products at different stages of maturity (from MVPs to products that reached Market Fit and Economic Fit).Graduated in Administration from the University of São Paulo (USP) with an exchange at the Zagreb School of Economics and Management (ZSEM), I present several certifications and professional product and technology courses, highlighting:PSPO (Scrum.org), Business Analytics (Udacity), Product Management (PM3), Product Analytics (PM3) and Product Discovery (Produtos Incríveis).I have a great passion for product management and entrepreneurship, which also led me to create the company Tangibilizando, which focuses on creating content and selling infoproducts, reaching more than 44 million views with an average of 239 thousand views. per video and more than 390 thousand subscribers on YouTube.

Felipe Rocha's Current Company Details
Gazeus Games

Gazeus Games

View
Sr. Product Manager | PSPO
rio de janeiro, rio de janeiro, brazil
Website:
gazeus.com
Employees:
89
Felipe Rocha Work Experience Details
  • Gazeus Games
    Senior Product Manager
    Gazeus Games Aug 2024 - Present
  • Tangibilizando
    Founder
    Tangibilizando Apr 2021 - Present
    São Paulo, Brasil
    Tangibilizando is a company focused on producing content and launching infoproducts, with its main project being the Nerd Sensei channel, which has more than 44 million views and 390 thousand subscribers on YouTube.Main achievements:• 100 thousand subscribers on YouTube in 7 months with just 1 piece of content per week;• Average of 239 thousand views per video on YouTube (several videos with more than 1 million views);• More than 44 million views;Key roles:• Planning content strategies;• Creation of weekly content for platforms such as YouTube and Instagram;• Development of infoproducts with sales made in perpetual release;• Creation of creatives for paid traffic campaigns;
  • Solfacil
    Senior Product Manager
    Solfacil Aug 2022 - Jul 2023
    Sao Paulo, Brasil
    Solfácil is a startup that has become the largest solar energy ecosystem in Latin America by offering financing for solar panels with its fintech business model and also importing and distributing them through the e-commerce model.Main achievements:• Led the technical part of the post-merger integration (PMI) of Solfácil with Solar Inove through the unification of customer bases, SSO (Single Sign-On) integration and unification of the registration flow;• Led the automation of e-commerce order management with the creation of APIs for inventory integration and order creation;• Implementation of the Pix payment method;• Helped to reduce order cycle time by 3 days;• Launch of the new Solfácil e-commerce where I was responsible for technical integrations;Key roles:• Leadership of 2 squads (marketplace squad and integration squad);• Quarterly planning using OKRs;• Definition of the squads’ Mission, Vision and North Stars;• Construction of the squads' Roadmap;• Data analysis and information extraction with SQL;• Prioritization of product improvements;• Conducting Discovery processes;• Process mapping;
  • Solfacil
    Product Manager | Fintech
    Solfacil Feb 2022 - Aug 2022
    Sao Paulo, Brazil
    Main achievements:• Led the creation of the company's billing system that replaced +100 spreadsheets, helping to reduce short-term defaults;• Automation of various billing processes including payment reconciliation, making the payment recognition process faster and safer;• Helped to reduce by 33% calls related to Improper Remote Disconnection (electricity disconnections due to customer default);• Helped to reduce calls related to the Customer Portal Link request for customers to access their bill by 22%;• Structured the collection tribe with its product vision, mission and OKR planning for each of the tribe's squads;• Helped to map, document and automate 31 billing processes with Lean Six Sigma best practicesKey roles:• Leadership of 2 collection squads (Backoffice Collection Squad and B2C Collection Squad);• Quarterly planning using OKRs;• Definition of the squads’ Mission, Vision, North Stars;• Construction of the squads' Roadmap;• Data analysis and information extraction with SQL;• Prioritization of product improvements;• Conducting Discovery processes;• Process mapping and implementation of Lean Six Sigma good practices;
  • Tc
    Product Manager
    Tc Jan 2021 - Mar 2021
    São Paulo, Brasil
    TC is the largest investor community in Brazil and offers a SaaS (Software as a Service) that brings together analysts, experts and essential tools for those who want to invest.Main achievements:• Structuring the First Experience squad that aims to take care of the user's first experience on web and mobile platforms;• Creation of the company's first web and mobile onboarding based on user interviews, analysis of benchmarks and metrics;• Definition of the squad's Vision, North Stars, OKR and Roadmap;Responsibilities:• Establish the squad's vision and how it connects with the company's vision;• Development of the project roadmap and OKR;• Design of the user's first journey;• Product discovery to create mobile and web onboarding;• Lead product development from discovery to launch;• Understanding the target audience by conducting research, data analysis and interviews with users;• Prioritization of First Experience squad initiatives and features;
  • Tapps Games
    Product Owner
    Tapps Games Sep 2017 - Jan 2021
    São Paulo, São Paulo, Brasil
    Tapps Games is one of the largest game studios in Latin America, with more than 400 published mobile games and more than 700 million downloads around the world on all major mobile platforms.Main achievements:• Led the improvement of several famous mobile games such as Vlogger Go Viral (+50 million Downloads), We Are Illuminati (+10 million Downloads), Bid Wars (+10 million Downloads), Chef Rescue (+5 million Downloads ) and 15 other games;• Helped to increase ADS ARPDAU by 80%;• Helped to increase IAP Revenue by 30%;• Helped increase revenue per download by 70%;• Launch of a new game - Idlelicious;Key roles:• Maximize the monetization of games' IAP and Ads through improvements and new features;• Creation of new games based on a discovery process with user research, benchmark analysis and market studies;• Maintenance of mobile games throughout their life cycle;• Development of the games roadmap and quarterly OKR;• Prioritization of product improvements;• Extracting information with SQL to support product decisions;• Define, measure, analyze and monitor KPIs to guide prioritization;• Mapping of market trends based on benchmark analysis;• Manage Agile teams made up of game designers, artists and engineers;• Understanding players by conducting research, data analysis, market studies and user interviews;• Launch of features with the aim of improving target metrics;
  • Multi Group
    Marketing Intelligence Analyst
    Multi Group Jan 2017 - Aug 2017
    Sao Paulo, Sp
    Grupo Multi is one of the 200 largest companies in Brazil and its mission is to make people's lives easier through technology by offering a vast portfolio of technological products at an affordable price.Main achievements:• Structured the Market Intelligence area by automating and standardizing information received from thousands of points of sale• Automation of information collection from thousands of points of sale• Creation of several report models for CEO and Marketing, Sales and Product directorsKey roles:• Structuring the Market Intelligence area• Analysis of internal and external KPIs• Preparation of weekly presentations and analyzes for the board and CEO• Directing the Sales, Product and Trade Marketing area through market analysis• Construction of macro and VBA tools• Preparation of market forecast
  • Samsung Electronics
    Marketing Intelligence Intern
    Samsung Electronics Jun 2014 - Feb 2015
    Sao Paulo, Sp
    - Market analysis and competitors- Market forecast preparation- Providing information to internal customers (sales, product marketing and marketing communication)- Reporting and presentation to clients
  • Itaú Unibanco
    Risk Control Intern
    Itaú Unibanco Feb 2013 - May 2014
    Sao Paulo, Sp
    - Control of liquidity indicators and cash products- Cash flow projection- Access and maintenance of data in Access and SAS databases- Macro Creation in VBA

Felipe Rocha Skills

Business Planning Management Strategic Planning English Microsoft Office Marketing Strategy Marketing Analytics Financial Analysis Project Planning Business Strategy Sql Product Management Business Analysis Tableau Product Analysis Visual Basic For Applications Analytics

Felipe Rocha Education Details

Frequently Asked Questions about Felipe Rocha

What company does Felipe Rocha work for?

Felipe Rocha works for Gazeus Games

What is Felipe Rocha's role at the current company?

Felipe Rocha's current role is Sr. Product Manager | PSPO.

What is Felipe Rocha's email address?

Felipe Rocha's email address is fe****@****.com.br

What schools did Felipe Rocha attend?

Felipe Rocha attended Feausp (School Of Economics, Business And Accounting Of Usp), Zagreb School Of Economics And Management, Udacity.

What are some of Felipe Rocha's interests?

Felipe Rocha has interest in Social Services.

What skills is Felipe Rocha known for?

Felipe Rocha has skills like Business Planning, Management, Strategic Planning, English, Microsoft Office, Marketing Strategy, Marketing Analytics, Financial Analysis, Project Planning, Business Strategy, Sql, Product Management.

Who are Felipe Rocha's colleagues?

Felipe Rocha's colleagues are Rafael Das Mercês, Felipe Fernandes, Rodrigo Caldas, João Felipe Assad, Rodrigo Vargas, Liliane Reis, Winnie Lim.

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