Rochak Mathur Email & Phone Number

Delhi, India

Mumbai, Maharashtra, In

Customer funnel, product-led growth for Nykaa Beauty

Mumbai, Maharashtra, In

Building NykaaMan - India's 1st multi brand ecommerce store for Men's grooming• Drive product development, vision, strategy and execution for end to end user journey across onboarding, discovery & checkout for Nykaaman• As the product SPOC for mega sales, responsible for brainstorming, co-ordination across brand, business, design, tech functions, and implementation of sale engagement (prebuzz) and sale specific features

Gurugram, Haryana, India , In

As part of OYO Global Consumer Demand team with focus on South East Asia (SEA), leading product launches & lifecycle management across Consumer (OYO app, web) and Operation platformsConsumer channels (app, web): Acquisition: i. Offline to Online acquisition: Led the in-app QR code based reward program 'Scan & Win' for in-hotel user acquisition in SEA-ME region, launched in 5 countries & 500+ propertiesii. Signup & Onboarding - Developed Whatsapp based login, Guest login mode to counter the signup drop-offs, xx% lift in sign-up funneliii. Referral programs - Launched country based referral program & rule engine, adding support for external partner rewards (Grab, Shopee) & sharing via local chat apps, xx% lift in referral bookingsLanguage Localization: Launched the OYO Vietnamese app, unblocking access for 70% of the mobile users who access localized apps, xx% lift in conversion funnel Search & Discovery: Optimized search funnel by adding widgets like City tiles, popular locations, ranking & listing enhancements, led to xx% increase in search funnel conversion Payments & Partnerships: i. Adding support for popular local e-wallets like MOMO (Vietnam) & GCash (Philippines), aimed to increase prepaid share & payment coverageii. Enabled Credit Card BIN mapping capability to drive partnerships with popular BanksSupply product - Enhancing Supply discovery, lead management & on-boarding processi. Led the program Express Lead to Live process (SEA-ME) to reduce property on-boarding TAT ii. Adding Support for country specific deal formats, supply models in Supply tools used by BDsiii. Lead management - Added country specific parameters for automated lead managementHotel Management System (B2B - Hotel Ops)-Driving country specific requirements related to Booking management, Property & Front office ops, adding support for uses cases like Group bookings, Long stay bookings, Compliance Reports

Gurgaon , Haryana, In

Product management of the Video platform powering playback experience across 30+ Times properties impacting experience of 110mn+ unique users across Web, mWeb, Android & iOS apps (esp. TOI, ET, Indiatimes, MensXP, Regional sites), encapsulating video player, CMS & Analytics dashboard. - Achieved daily rate of 1mn+ Video views and 150K Ad plays- Centralized in-house platform reduced content ingestion costs by INR XX Cr on a monthly recurring basis, with a 50% reduction in Publishing TAT.Roles & Responsibilities:•Playback experience: Analyzing customer needs and defining product roadmap to enhance videos playback & drive engagement across modes like Playlists, Audio Podcasts & Live streamsImproved Video views per user in a session by 35% with improvements like playlists, suggestions•Monetization: Added support for multiple video ad formats across Google & FB ad networks (pre, mid, post rolls) and optimized ad playback with ad waterfall, ad pre-fetchingLed to 1.8x more Ad plays per video view•Content : Ensuring playback support to feeds from 100+ content partners across diverse categories and formats. •Defining Analytics requirements to track various usage, engagement and revenue metrics to support the reporting needs of different stakeholders Key Learnings and Achievements•Awarded with Employee Excellence award (Tiger of the month, Feb’18) for timely delivery of Project Slike v2 for Web•Awarded with Quarterly award (Aspire, May’18) for successfully achieving 100% integration across TIL as the product SPOC

Navi Mumbai, Maharashtra, In

Product manager of JioCloud mobile app (Android & iOS ) with 10mn+ installs and 1000 TB+ user data. Featured in top 15 apps on Playstore & Appstore (Ranked #1 in Productivity category - Sep-Oct ‘16)Key

Mumbai, Maharashtra, In

Title: Market potential assessment for stain off clear coat• Performed Concept Testing of a new interior paint product covering 150 paint dealers & 100 painters across 7 cities in Rajasthan• Assessed the market size, current market trends ,competitive scenario, usage and paint job costing in interior emulsion category• Formulated the Go-To-Market strategy covering pricing, SKU sizing, trade promotions, consumer and influencer communication• Charted out a phased launch plan in terms of selective distribution, painter/dealer meet design , sampling, visibility and activations

Gurgaon, Haryana, In

•Identified risks in the revenue and service path and developed risk control activities for Airtel DTH and Value Added Services•Performed regular validations, reconciliations and trend monitoring to detect and plug Revenue Leakages in the charging system•Coordinated extensively with Marketing and SCM teams for Value Generation projects and New Product Implementation •Pioneered automation of manual validation processes to reduce man – hours and increase efficiency as part of Process StreamliningKey Learnings and Achievements•Awarded with Certificate of Achievement under the Lean Project for automation of VAS short codes rating validation process•Coordinated implementation of Online Charging platform for International Roaming SMS & Rental resulting in saving of INR 9 mn•Initiated new method for DTH broadcasters payout resulting in annual saving of INR 2.4 mn and 50% reduction in Vendor disputes•Promoted within 15 months and was the youngest employee to hold Senior Executive designation in the department of 160 employees

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Technology (Btech), Information & Communication Technology

Education record